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The Expansion Code Bridal with Heather Dick
Heather Dick
54 episodes
2 days ago

After two incredible seasons diving deep into business, growth, and leadership, Heather Dick is returning to her roots, where it all began, in the world of bridal beauty and business

Introducing The Expansion Code: Bridal Edition — launching with Episode 50!


Heather has spent years building a thriving beauty empire, leading a team of 50+ and empowering stylists and entrepreneurs to grow, lead, and shine. Now she’s bringing that same passion, strategy, and fire back to the bridal space, where creativity meets business expansion.


This new series celebrates the artistry, strategy, and stories behind building a bridal business that truly thrives. From booking your dream clients to scaling your team, Heather’s here to help you expand...beautifully.


Hosted on Acast. See acast.com/privacy for more information.

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Business
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All content for The Expansion Code Bridal with Heather Dick is the property of Heather Dick and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

After two incredible seasons diving deep into business, growth, and leadership, Heather Dick is returning to her roots, where it all began, in the world of bridal beauty and business

Introducing The Expansion Code: Bridal Edition — launching with Episode 50!


Heather has spent years building a thriving beauty empire, leading a team of 50+ and empowering stylists and entrepreneurs to grow, lead, and shine. Now she’s bringing that same passion, strategy, and fire back to the bridal space, where creativity meets business expansion.


This new series celebrates the artistry, strategy, and stories behind building a bridal business that truly thrives. From booking your dream clients to scaling your team, Heather’s here to help you expand...beautifully.


Hosted on Acast. See acast.com/privacy for more information.

Show more...
Business
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Episode 37: Your Marketing Isn’t Working...Your Branding’s Broken with Jodie Brown
The Expansion Code Bridal with Heather Dick
21 minutes
2 months ago
Episode 37: Your Marketing Isn’t Working...Your Branding’s Broken with Jodie Brown

Episode Summary:

This episode focuses on marketing and branding strategies for businesses. In this new episode of The Expansion Code, Heather interviews Jodie who believes traditional marketing like billboards can be effective for location-specific businesses if they complement a digital strategy. Repetition is key, with the need for consumers to see something approximately 28 times before it resonates.


We discuss about:

  • General strategies, traditional marketing (print, billboards), digital marketing, marketing platforms, repetition in marketing, email marketing.
  • Brand foundations, visual communication of brand, brand colors, brand messaging.
  • Scaling a business, business strategy for different types of businesses (brick and mortar vs. knowledge-based), building relationships with customers, differentiating your business.
  • Print ads, TV advertising, PR vs. advertising.


Connect with Jodie Brown:

Instagram: https://www.instagram.com/itsjodiebrown/ 

Podcast: The Visionary Rising


How to Connect with Heather:

Follow Heather on Instagram: @iamheatherdick

Follow The Expansion Code Podcast: @theexpansioncode

Website & Resources: www.theexpansioncode.ca

Check out Heather’s consulting packages, free resources, and strategy sessions on her website.


Podcast Sponsor: Blush Artistry

This episode is proudly sponsored by Blush Artist, your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered.

Book your appointment at: http://www.blush-artistry.ca

Follow Blush on Instagram: @blushartistrymua


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Check out our giveaways details are always in the show notes & on Instagram!


Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick 


Podcast Artwork created by Lucas Seaward: www.360design.ca


Hosted on Acast. See acast.com/privacy for more information.

The Expansion Code Bridal with Heather Dick

After two incredible seasons diving deep into business, growth, and leadership, Heather Dick is returning to her roots, where it all began, in the world of bridal beauty and business

Introducing The Expansion Code: Bridal Edition — launching with Episode 50!


Heather has spent years building a thriving beauty empire, leading a team of 50+ and empowering stylists and entrepreneurs to grow, lead, and shine. Now she’s bringing that same passion, strategy, and fire back to the bridal space, where creativity meets business expansion.


This new series celebrates the artistry, strategy, and stories behind building a bridal business that truly thrives. From booking your dream clients to scaling your team, Heather’s here to help you expand...beautifully.


Hosted on Acast. See acast.com/privacy for more information.