Today's episode discusses Chiropractic care, its position in the modern chiropractic office, and why it's important to maintain Chiropractic care as the foundation for everything else inside your practice. Welcome to The Doctor CEO Podcast, where we talk about how to run a successful High-End Boutique Cash Practice Model.  I will share what I've learned through the successes and failures of my 17-year career in the trenches, building an average 100-150K per month single doctor all-cash chiropractic business.  We will focus on basic business skills, systems, procedures, marketing, culture, and the most critical skill, providing a results-driven customer experience better than anyone else.  Listen to this podcast consistently, and I know you will extract much value in transforming your practice into a High-End Boutique Practice. Dr. Travis Rader, DC.

Today's episode is my own philosophy on high volume (lower fee) vs. lower volume (higher fee-niche based practice).  We know there are always certain individuals and scenarios which may go against my opinion.  But from my experience from being in the profession for 26 years now, it's pretty true across the board.  New practitioners will especially find this helpful. Welcome to The Doctor CEO Podcast, where we talk about how to run a successful High-End Boutique Cash Practice Model.  I will share what I've learned through the successes and failures of my 17-year career in the trenches, building an average 100-150K per month single doctor all-cash chiropractic business.  We will focus on basic business skills, systems, procedures, marketing, culture, and the most critical skill, providing a results-driven customer experience better than anyone else.  Listen to this podcast consistently, and I know you will extract much value in transforming your practice into a High-End Boutique Practice. Dr. Travis Rader, DC.

Doctors often grow impatient with their practice growth, causing them to jump from one marketing company to another without fine-tuning their conversion skills first.  If a practice cannot convert on the phone or inside the practice on the first two visits, no marketing will change that.  So, take it from someone who was in the same shoes as many of you: I wasn't able to rapidly increase my income until I got better systems and skills on the front end. Welcome to The Doctor CEO Podcast, where we talk about how to run a successful High-End Boutique Cash Practice Model.  I will share what I've learned through the successes and failures of my 17-year career in the trenches, building an average 100-150K per month single doctor all-cash chiropractic business.  We will focus on basic business skills, systems, procedures, marketing, culture, and the most critical skill, providing a results-driven customer experience better than anyone else.  Listen to this podcast consistently, and I know you will extract much value in transforming your practice into a High-End Boutique Practice. Dr. Travis Rader, DC.

There are 4 Key Components that a doctor needs to focus on when doing any PPC marketing in his/her practice.  Ensuring these four areas are handled will make all the difference in marketing practice. Welcome to The Doctor CEO Podcast, where we talk about how to run a successful High-End Boutique Cash Practice Model.  I will share what I've learned through the successes and failures of my 17-year career in the trenches, building an average 100-150K per month single doctor all-cash chiropractic business.  We will focus on basic business skills, systems, procedures, marketing, culture, and the most critical skill, providing a results-driven customer experience better than anyone else.  Listen to this podcast consistently, and I know you will extract much value in transforming your practice into a High-End Boutique Practice. Dr. Travis Rader, DC.

I thought I would drop a testimonial of one of my clients, who has been with me for about a year at the time of this podcast recording.  This doctor struggled immensely in an associate position for two years before deciding to start his practice in an entirely different state.  Here is part of this journey.

As I travel all over the United States and train doctors and staffs.  One of the things I ask them to do is show me your daily schedule for the office.  When I look at their schedule, 9/10 is a mess, and it's no wonder their staff takes way too long to book a new patient consult or report.  Doctors have to do a better job with this; they are losing money, as well as opportunities to help more people.

There are many ups and downs in practice.  There are seasons of growth and very challenging seasons.  I remember weeks when I would be walking the range rover lot for another new ride and the following month eating tuna fish and rice.  I had money saved, but there can be these ebbs and flows we all have to be prepared for.  Take a listen.  Good for upcoming new doctors as well.

Listen to today's podcast to learn the key to more referrals in your business.  You can use all types of gimmicks and pester your patients all the time for referrals or do educational talks, or what have you?  But the key to more referrals and increasing a patient's lifetime value is simpler than you might think.  It does require you to produce the goods, though.

With marketing, especially paid ppc advertising, you must have a particular perspective.  You don't get something for nothing.  I tell doctors new to marketing to consistently build their skills the first 6-12 months on the phone and with patients, then expect the return to be much higher.  So this podcast will give a doctor that is new to marketing, and even a more seasoned doctor, a better perspective on paid advertising. 

Sometimes it's good to take a step back and refocus our concentration on the simplicity of our business.  We sometimes get ahead of ourselves in our companies and later end up with regret, burnout, and frustration.  You have to show success first with your core business, before adding additional revenue streams.  The entire operation will be stronger by first meeting this objective.

What is your unique position in the marketplace as a doctor?  Why would someone invest their hard-earned money in your practice vs. someone else's?  When I visit doctors' practices, this is one of the first things I ask them?  It's always interesting to hear their responses.  

A doctor must communicate "PROBLEM & SOLUTION" on visits 1 and 2 in practice with a new patient.  Be prepared for this, don't wing it.  Don't go into these opportunities without studying the case, and developing a treatment protocol so you can deliver to the patient without confusion.  If you don't prepare and roll visit 1 and 2 into one visit you will NOT make the impact you want with the patient and they will be confused, and basically use you for pain relief only.

Are you struggling with creating margins inside your fees with marketed opportunities?  If you are, take a listen to my thoughts on this topic.

In this podcast, I give you some tips and strategies I used to maximize your schedule to produce more collections within the same time frame, only working a maximum of 4 days a week.

Why do doctors add multiple services to their practices?  What are some of the things a doctor should look at before doing so?  Doctors start going down this path prematurely, chasing the next shiny object without a proven system that can sustain multiple services.  This is especially dangerous for the young practitioner.  Take a listen. 

There are different styles of practice in a Healthcare setting.  There is no right or wrong way to do it, provided it is profitable, and the doctor is happy with the way his business is run.  The two styles of practices I am discussing in this podcast are the High-Volume, Insurance Model and the High-End Boutique Practice.  Take a listen.

This podcast is a must-listen for all doctors new to online PPC marketing.  It's important the doctor and his/her team have the right mindset when it comes to making PPC marketing a successful culture inside the practice.

Do you ever feel like you're losing focus as a doctor or business owner?  Are you spinning to many plates at one time?  Are the smallest of problems getting you upset?  Well you're not alone, we have all been there, but it's important to take a step back to re-examine your business occasionally.

I don't know if any of you doctors fear being in front of people or interacting with others on a first encounter, but I was petrified to be in front of people to speak.  It was so bad in the early days I needed 24 hours to have enough courage to do a consultation.  So if anyone out there fears being in front of people in business and/or practice, listen to this podcast; maybe it will help.

Whoever said building a practice from scratch would be easy?  You must stay consistent over time, solve problems, and have NO Plan B.