There are 4 Key Components that a doctor needs to focus on when doing any PPC marketing in his/her practice.  Ensuring these four areas are handled will make all the difference in marketing practice. Welcome to The Doctor CEO Podcast, where we talk about how to run a successful High-End Boutique Cash Practice Model.  I will share what I've learned through the successes and failures of my 17-year career in the trenches, building an average 100-150K per month single doctor all-cash chiropractic business.  We will focus on basic business skills, systems, procedures, marketing, culture, and the most critical skill, providing a results-driven customer experience better than anyone else.  Listen to this podcast consistently, and I know you will extract much value in transforming your practice into a High-End Boutique Practice. Dr. Travis Rader, DC.