In this episode of The 1% Insight, we delve into the critical importance of engaging Millennial and Gen Z buyers in the B2B technology sector. As these demographics increasingly dominate decision-making roles, understanding their unique buying behaviours is essential for safeguarding future revenue streams. Key Points: Demographic Shift: In 2025, Millennials and Gen Z comprise the majority of decision-makers in large B2B transactions. Ignoring their preferences could mean missing out ...

Welcome to another episode of The 1% Insight, where we delve into the world of B2B technology marketing. Join host Jack Regan as he uncovers the power of B2B Tech Podcasts in transforming long sales cycles into opportunities for engagement, influence, and trust-building. Summary: Engage B2B Tech Buyers: In this episode, we explore how B2B technology podcasts can effectively engage prospects during long sales cycles. By providing valuable content, these podcasts keep your brand top of mind wit...

In this episode, I bring you a concise yet insight-packed breakdown of three of the most talked-about keynotes from Dublin Tech Summit 2025, all through a B2B technology and marketing lens. Whether you're a tech leader navigating the AI revolution, or a marketer rewriting your go-to-market strategy, this episode will give you the edge. From OpenAI’s global AI outlook to Anthropic’s ethical stance, and a deep dive into how HubSpot and others see B2B MarTech evolving, this is your debrief on wh...

The B2B Buying Journey has changed. Has your content strategy? Modern B2B buyers don’t want to be sold to, they want to be empowered. They’re educating themselves on LinkedIn, listening to podcasts on their commute, and seeking trusted sources before ever talking to sales. What You’ll Learn: ✅ Why content-led growth is outperforming outdated marketing approaches ✅ How to build a full-funnel strategy mapped to the actual B2B buying journey ✅ Where your buyers actually are, and how to meet the...

Join Jack Regan in this episode of The 1% Insight as he sits down with Stephen Wilson Downey, the co-founder and CEO of Spéire. From his beginnings in culinary studies to now leading a cutting-edge digital marketing agency, Stephen takes us on his inspiring journey of entrepreneurship and innovation. Insights: Diverse experiences, like Stephen’s journey from culinary arts to digital marketing, can shape innovative career paths.Building strong relationships fosters business success and long-t...

Join us for an inspiring conversation with Eugene Murphy, Founder and CEO of Indeemo, as he shares his entrepreneurial journey and the pivotal moments that shaped his success. In this episode, Eugene discusses the challenges of launching a startup, the importance of pivoting to meet market demands, and why understanding customer needs is essential for thriving in today’s competitive landscape. Discover what is transforming market research and learn actionable strategies to navigate these chan...

In this episode, we explore the intersection of sports and digital creativity with Aaron Howey, the creative force behind Cork City Football Club’s online presence. Aaron shares his inspiring journey from experimenting with design software as a hobby to building a career in the fast-paced world of sports marketing. Drawing from his own experiences, he discusses how he adapted to challenges in the industry and how these challenges drove him to stay ahead of trends in digital design. Aar...

In this episode, we talk with James McCarthy, Marketing Programs Manager at Workvivo by Zoom, as he takes us through his marketing career journey and shares valuable insights into the power of mindset in building a successful marketing career. James emphasises the importance of having a growth mindset, learning from failures, and being open to taking risks in the dynamic world of B2B marketing. James explores the key role of content marketing in the B2B space, focusing on building meaningful ...

In this insightful episode, we sit down with Roisin Bennett, CEO of MarketingMentors, as she shares her entrepreneurial journey and expertise in the world of marketing. Roisin dives into the crucial role of marketing support for startups and why businesses must adapt to the ever-changing digital landscape. She also explores the growing influence of AI in marketing, from personalisation and content creation to customer service. Listeners will gain valuable insights into how AI can revolutionis...

Summary: In this episode, we dive deep into what’s working for B2B companies in 2024 and how businesses can adapt to an evolving digital landscape. Pierre, a leading expert in B2B marketing, shares invaluable insights from his journey of scaling his agency to $1M and beyond. Tune in to hear: 🔹 Top-performing strategies in B2B marketing this year 🔹 Lessons from scaling an agency—hiring, culture, and leadership 🔹 The shift from traditional outbound to self-serve marketing 🔹 Practical tips f...

In this episode, we sit down with Mícheál Brennan, a seasoned expert in the fields of Public Relations (PR), Digital PR, and Search Engine Optimization (SEO), to explore the pivotal role these elements play in today’s business environment. Mícheál takes us through his dynamic career journey, sharing invaluable lessons learned along the way. Listeners will gain a deep understanding of how traditional PR has evolved in the digital age and how businesses can leverage Digital PR strategies to bui...

In this episode, we speak with Jen Bryan, a leading performance marketer, to explore her journey from studying government and public policy to becoming a powerhouse in digital marketing. Jen shares how her early experiences at the Chamber of Commerce and a digital marketing agency laid the foundation for her entrepreneurial ventures. Jen takes us behind the scenes of launching her own agency, JDigital, and the strategic decision to merge with Velocity Growth. She candidly discusses the challe...

If you are a B2B Marketer or B2B Company, this episode is for you! Alan Gleeson, a B2B marketing consultant specialising in SaaS, discusses his journey in B2B marketing and the changes in the digital landscape. He highlights the challenges faced by B2B brands, such as resource constraints and the need for adequate budgets. Alan emphasises the importance of building relationships and personal branding in B2B marketing. He also discusses the potential of AI in B2B marketing, suggesting that ...

Welcome to "The 1% Insight", we bring you exclusive access to the marketing strategies and insights from some of the world's best Entrepreneurs, CMOs & Marketing Professionals! Each episode, we delve into the cutting-edge Marketing techniques and innovative ideas that have led these people to success within their business and industry. We go beyond the surface to reveal the small yet impactful changes that have made a significant difference in their journeys. Join us for in-depth conve...