In this episode of The 1% Insight, we delve into the critical importance of engaging Millennial and Gen Z buyers in the B2B technology sector. As these demographics increasingly dominate decision-making roles, understanding their unique buying behaviours is essential for safeguarding future revenue streams. Key Points: Demographic Shift: In 2025, Millennials and Gen Z comprise the majority of decision-makers in large B2B transactions. Ignoring their preferences could mean missing out ...
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In this episode of The 1% Insight, we delve into the critical importance of engaging Millennial and Gen Z buyers in the B2B technology sector. As these demographics increasingly dominate decision-making roles, understanding their unique buying behaviours is essential for safeguarding future revenue streams. Key Points: Demographic Shift: In 2025, Millennials and Gen Z comprise the majority of decision-makers in large B2B transactions. Ignoring their preferences could mean missing out ...
Using Digital PR & SEO To Grow Your Business | Mícheál Brennan | #3
The 1% Insight
31 minutes
1 year ago
Using Digital PR & SEO To Grow Your Business | Mícheál Brennan | #3
In this episode, we sit down with Mícheál Brennan, a seasoned expert in the fields of Public Relations (PR), Digital PR, and Search Engine Optimization (SEO), to explore the pivotal role these elements play in today’s business environment. Mícheál takes us through his dynamic career journey, sharing invaluable lessons learned along the way. Listeners will gain a deep understanding of how traditional PR has evolved in the digital age and how businesses can leverage Digital PR strategies to bui...
The 1% Insight
In this episode of The 1% Insight, we delve into the critical importance of engaging Millennial and Gen Z buyers in the B2B technology sector. As these demographics increasingly dominate decision-making roles, understanding their unique buying behaviours is essential for safeguarding future revenue streams. Key Points: Demographic Shift: In 2025, Millennials and Gen Z comprise the majority of decision-makers in large B2B transactions. Ignoring their preferences could mean missing out ...
