In this episode of The 1% Insight, we delve into the critical importance of engaging Millennial and Gen Z buyers in the B2B technology sector. As these demographics increasingly dominate decision-making roles, understanding their unique buying behaviours is essential for safeguarding future revenue streams. Key Points: Demographic Shift: In 2025, Millennials and Gen Z comprise the majority of decision-makers in large B2B transactions. Ignoring their preferences could mean missing out ...
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In this episode of The 1% Insight, we delve into the critical importance of engaging Millennial and Gen Z buyers in the B2B technology sector. As these demographics increasingly dominate decision-making roles, understanding their unique buying behaviours is essential for safeguarding future revenue streams. Key Points: Demographic Shift: In 2025, Millennials and Gen Z comprise the majority of decision-makers in large B2B transactions. Ignoring their preferences could mean missing out ...
Free Resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline
The 1% Insight
1 minute
5 months ago
Free Resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline
The B2B Buying Journey has changed. Has your content strategy? Modern B2B buyers don’t want to be sold to, they want to be empowered. They’re educating themselves on LinkedIn, listening to podcasts on their commute, and seeking trusted sources before ever talking to sales. What You’ll Learn: ✅ Why content-led growth is outperforming outdated marketing approaches ✅ How to build a full-funnel strategy mapped to the actual B2B buying journey ✅ Where your buyers actually are, and how to meet the...
The 1% Insight
In this episode of The 1% Insight, we delve into the critical importance of engaging Millennial and Gen Z buyers in the B2B technology sector. As these demographics increasingly dominate decision-making roles, understanding their unique buying behaviours is essential for safeguarding future revenue streams. Key Points: Demographic Shift: In 2025, Millennials and Gen Z comprise the majority of decision-makers in large B2B transactions. Ignoring their preferences could mean missing out ...
