In this episode of The 1% Insight, we delve into the critical importance of engaging Millennial and Gen Z buyers in the B2B technology sector. As these demographics increasingly dominate decision-making roles, understanding their unique buying behaviours is essential for safeguarding future revenue streams. Key Points: Demographic Shift: In 2025, Millennials and Gen Z comprise the majority of decision-makers in large B2B transactions. Ignoring their preferences could mean missing out ...
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In this episode of The 1% Insight, we delve into the critical importance of engaging Millennial and Gen Z buyers in the B2B technology sector. As these demographics increasingly dominate decision-making roles, understanding their unique buying behaviours is essential for safeguarding future revenue streams. Key Points: Demographic Shift: In 2025, Millennials and Gen Z comprise the majority of decision-makers in large B2B transactions. Ignoring their preferences could mean missing out ...
Building a Winning Team Online: The Power of Content & Social Media for Soccer Clubs | Aaron Howey | #7
The 1% Insight
28 minutes
12 months ago
Building a Winning Team Online: The Power of Content & Social Media for Soccer Clubs | Aaron Howey | #7
In this episode, we explore the intersection of sports and digital creativity with Aaron Howey, the creative force behind Cork City Football Club’s online presence. Aaron shares his inspiring journey from experimenting with design software as a hobby to building a career in the fast-paced world of sports marketing. Drawing from his own experiences, he discusses how he adapted to challenges in the industry and how these challenges drove him to stay ahead of trends in digital design. Aar...
The 1% Insight
In this episode of The 1% Insight, we delve into the critical importance of engaging Millennial and Gen Z buyers in the B2B technology sector. As these demographics increasingly dominate decision-making roles, understanding their unique buying behaviours is essential for safeguarding future revenue streams. Key Points: Demographic Shift: In 2025, Millennials and Gen Z comprise the majority of decision-makers in large B2B transactions. Ignoring their preferences could mean missing out ...
