Sustainability is not becoming less important for brands, quite the contrary, and so from the BAM Think Tank Sustainability, we are releasing a second season of Sustainability Talks. We are happy to welcome Aline Frankfort to our studio. She describes herself as a ‘Creative Thinking & Strategic Futuring Expert’ and is the author of ‘Shapership: The Art of Shaping the Future’. As a consultant, Aline helps companies to make a significant impact and create sustainable value. Today we take a look at how she approaches this.
Sustainability is not becoming less important for brands, quite the contrary, and so from the BAM Think Tank Sustainability, we are releasing a second season of Sustainability Talks. We are happy to welcome Alexandre Helson of Maison Dandoy to our studio. Now in its seventh generation, this Brussels-based family business firmly believes that biscuits can help build a more sustainable world. Today, we listen to their inspiring story.
Sustainability is not becoming less important for brands, quite the contrary, and so from the BAM Think Tank Sustainability, we are releasing a second season of Sustainability Talks. We are happy to welcome Sander Laridon of Unilin to our studio. As a manufacturer of flooring, sheet material and insulation solutions, Unilin is helping to shape the sustainability transition. How this Belgium-based global player does that, we hear today.
Sustainability is not becoming less important for brands, quite the contrary, and so from the BAM Think Tank Sustainability, we are releasing a second season of Sustainability Talks. We are happy to welcome Louis Curtil of TipToh to our studio. Tiptoh is marketing itself as a full alternative to cow's milk, with milk made from yellow split peas that is sustainable but also nutritious and nutritionally healthy. Today, we listen to their undoubtedly inspiring story.
The BAM Member Day, an inspiring day for BAM's experienced and less experienced members, took place on May 28. Five experts shared their knowledge and expertise in the marketing domain. Afterwards, they dove into the podcast studio with Joke Claessen for a real deep dive. You can listen to the result now!
The Belgian Ad Diversity Barometer https://www.addiversitybarometer.be/ scans monthly the top 1000 Belgian Ads and looks at the diversity of the people depicted in them. The Barometer was updated with data from August 2023 to March 2024. In this video podcast Ilse Van Dyck, captain of the think tank Diversity and Inclusion of the Belgian Association of Marketing discusses the latest results and insights with Johan van Mol, founder of No-Kno.
In the podcast Marketing Coffee Talks, BAM CEO Fleur Parnet talks with the laureates of the Belgian Marketing Awards 2023. Wim Vermeulen has more than 30 years of experience in the communications world and has focused on sustainable transition in recent years. This earned him a Silver Award in the Marketing Leadership of the Year category. Fleur Parnet questions him about the relationship between marketing and sustainability and the role that scientific research should have in the marketing world.
In the podcast Marketing Coffee Talks, BAM CEO Fleur Parnet talks to the laureates of the Belgian Marketing Awards 2023. In 2023, clothing chain LolaLiza managed to secure a Bronze Award in the Marketing Company of the Year category. The company wants to give all women self-confidence with a beautiful wardrobe, putting the customer at the heart of its marketing story. Fleur talks about it with Annelien Alaerts, a marketing manager with a great passion for fashion and digital media.
In the Marketing Coffee Talks podcast, BAM CEO Fleur Parnet talks to the laureates of the Belgian Marketing Awards 2023. Cédric Cauderlier, Lead Strategist at Mountainview Agency, had a Silver Award to his credit in the Marketing Leadership of the Year category last year. In this episode of Marketing Coffee Talks, Fleur talks with Cédric about the importance of an entrepreneurial mindset in the marketing world and his ambitions for 2024.
In the podcast Marketing Coffee Talks, BAM CEO Fleur Parnet talks with the laureates of the Belgian Marketing Awards 2023. In the Marketing Company of the Year category, dog and cat food product Edgard & Cooper earned a Silver Award. A deep dive together with Charles Skehan on awareness in the pet food sector and the impact Edgard & Cooper wants to have.
In the podcast Marketing Coffee Talks, BAM CEO Fleur Parnet talks to the winners of the Belgian Marketing Awards 2023. FlexiQ, a company that creates educational analogue board games, managed to win a Silver Award in the Young Marketing Company of the Year category. An interview with CEO Peter Robberecht on why and how to be distinctive as a company today.
In the Marketing Coffee Talks podcast, BAM CEO Fleur Parnet talks with the winners of the Belgian Marketing Awards 2023. José Fernandez, Chief Marketing Officer at D'Ieteren, received the award in the Marketing Leadership of the Year category. Fleur talks to him about his role and his vision for the marketing profession.
In the podcast Marketing Coffee Talks, BAM CEO Fleur Parnet talks to the laureates of the Belgian Marketing Awards 2023. Thanks to a rock-solid philosophy, Spadel received a Gold Award in the Marketing Company of the Year category. Mélanie Decelle, Brand Equity and Innovation Director, will discuss Spadel's values and purpose and the challenges of a highly competitive market.
In the podcast Marketing Coffee Talks, BAM CEO Fleur Parnet talks to the laureates of the Belgian Marketing Awards 2023. Lucien is a chain of bicycle shops that emphasises urban mobility. Thanks to a smart M&A strategy, the company already gained a foothold in several cities. As a result, Lucien came out on top in the Young Marketing Company of the Year category and received the Gold Award. A conversation between Fleur Parnet and Karl Lechat.
Starting immediately, Marketing Coffee Talks does so with a special, with a theme close to BAM's heart: regulation. What is the state of regulation in the marketing sector? Which European directives seep through to the national level? How does the marketing sector strike the right balance between self-regulation and legislation? And what role can BAM play in this? Fleur Parnet, together with BAM president Kris Michiels and secretary-general Ivan Vermeersch, cracks this hard nut.
At the end of last year, the BAM Think Tank Sustainability, chaired by Nicolas Lambert (marketing & sustainability consultant) and Joke Claessen (Impact Marketing Strategist), published a green paper in an effort to spark debate on the role of marketing in sustainability transformation. Starting in late May, the think tank will also release a podcast series on the sustainability issue. The first episode will be available May 22, with a new episode appearing online each week. You can download the greenpaper on marketing.be.
At the end of last year, the BAM Think Tank Sustainability, chaired by Nicolas Lambert (marketing & sustainability consultant) and Joke Claessen (Impact Marketing Strategist), published a green paper in an effort to spark debate on the role of marketing in sustainability transformation. Starting in late May, the think tank will also release a podcast series on the sustainability issue. The first episode will be available May 22, with a new episode appearing online each week. You can download the greenpaper on marketing.be.
At the end of last year, the BAM Think Tank Sustainability, chaired by Nicolas Lambert (marketing & sustainability consultant) and Joke Claessen (Impact Marketing Strategist), published a green paper in an effort to spark debate on the role of marketing in sustainability transformation. Starting in late May, the think tank will also release a podcast series on the sustainability issue. The first episode will be available May 22, with a new episode appearing online each week. You can download the greenpaper on marketing.be.
Eind vorig jaar publiceerde de BAM Think Tank Sustainability, voorgezeten door Nicolas Lambert (marketing & sustainability consultant) en Joke Claessen (Impact Marketing Strategist), een greenpaper in een poging om het debat over de rol van marketing in de duurzaamheidstransformatie aan te wakkeren. De greenpaper werd voor het eerst voorgesteld op het BAM Marketing Congress en was online te raadplegen in het Nederlands en Frans. Ondertussen is de greenpaper dus ook beschikbaar in het Engels.
Vanaf eind mei brengt de denktank ook een podcastreeks uit over het duurzaamheidsvraagstuk. De eerste aflevering zal beschikbaar zijn op 22 mei, waarbij er elke week een nieuwe episode online zal verschijnen.
De greenpaper kan je downloaden via deze link.
À la fin de l’année dernière, le think tank Sustainability de BAM, présidé par Nicolas Lambert (consultant en marketing et durabilité) et Joke Claessen (Impact Marketing Strategist), a sorti un livre vert dans le but de susciter un débat sur le rôle du marketing dans la transition vers la durabilité. Le document a été présenté pour la première fois lors du congrès marketing de BAM et était disponible en ligne en néerlandais et en français. Aujourd’hui, il est également disponible en version anglaise.
À la fin du mois de mai, le groupe de réflexion publiera également une série de podcasts sur le développement durable. Le premier épisode sera disponible le 22 mai, et un nouvel épisode sera ensuite mis en ligne chaque semaine.
Vous pouvez consulter le greenpaper via ce lien.
Eind vorig jaar publiceerde de BAM Think Tank Sustainability, voorgezeten door Nicolas Lambert (marketing & sustainability consultant) en Joke Claessen (Impact Marketing Strategist), een greenpaper in een poging om het debat over de rol van marketing in de duurzaamheidstransformatie aan te wakkeren. De greenpaper werd voor het eerst voorgesteld op het BAM Marketing Congress en was online te raadplegen in het Nederlands en Frans. Ondertussen is de greenpaper dus ook beschikbaar in het Engels.
Vanaf eind mei brengt de denktank ook een podcastreeks uit over het duurzaamheidsvraagstuk. De eerste aflevering zal beschikbaar zijn op 22 mei, waarbij er elke week een nieuwe episode online zal verschijnen.
De greenpaper kan je downloaden via deze link.
À la fin de l’année dernière, le think tank Sustainability de BAM, présidé par Nicolas Lambert (consultant en marketing et durabilité) et Joke Claessen (Impact Marketing Strategist), a sorti un livre vert dans le but de susciter un débat sur le rôle du marketing dans la transition vers la durabilité. Le document a été présenté pour la première fois lors du congrès marketing de BAM et était disponible en ligne en néerlandais et en français. Aujourd’hui, il est également disponible en version anglaise.
À la fin du mois de mai, le groupe de réflexion publiera également une série de podcasts sur le développement durable. Le premier épisode sera disponible le 22 mai, et un nouvel épisode sera ensuite mis en ligne chaque semaine.
Vous pouvez consulter le greenpaper via ce lien.
