Marketing Coffee Talks

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Sustainability Talks

Belgian Association of Marketing

27 episodes

1 week ago

Sustainability is not becoming less important to brands, quite the contrary, and so from the BAM Think Tank Sustainability, we are releasing a second season of Sustainability Talks.

Marketing

Business

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Sustainability is not becoming less important to brands, quite the contrary, and so from the BAM Think Tank Sustainability, we are releasing a second season of Sustainability Talks.

Marketing

Business

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Marketing Coffee Talks - Episode 2

Sustainability Talks

21 minutes 57 seconds

1 year ago

Marketing Coffee Talks - Episode 2

In the podcast Marketing Coffee Talks, BAM CEO Fleur Parnet talks to the laureates of the Belgian Marketing Awards 2023. Lucien is a chain of bicycle shops that emphasises urban mobility. Thanks to a smart M&A strategy, the company already gained a foothold in several cities. As a result, Lucien came out on top in the Young Marketing Company of the Year category and received the Gold Award. A conversation between Fleur Parnet and Karl Lechat.