Marketing Coffee Talks

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Sustainability Talks

Belgian Association of Marketing

27 episodes

5 days ago

Sustainability is not becoming less important to brands, quite the contrary, and so from the BAM Think Tank Sustainability, we are releasing a second season of Sustainability Talks.

Marketing

Business

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Sustainability is not becoming less important to brands, quite the contrary, and so from the BAM Think Tank Sustainability, we are releasing a second season of Sustainability Talks.

Marketing

Business

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Marketing Coffee Talks - Episode 1

Sustainability Talks

23 minutes 47 seconds

1 year ago

Marketing Coffee Talks - Episode 1

Starting immediately, Marketing Coffee Talks does so with a special, with a theme close to BAM's heart: regulation. What is the state of regulation in the marketing sector? Which European directives seep through to the national level? How does the marketing sector strike the right balance between self-regulation and legislation? And what role can BAM play in this? Fleur Parnet, together with BAM president Kris Michiels and secretary-general Ivan Vermeersch, cracks this hard nut.