In this episode of SEO for Ecommerce, we’re joined by Lucia Dello, founder of Dello Insights, to explore how we can showcase the true value of SEO through data and reporting that actually resonates with decision-makers. We discuss how we can: Turn complex performance data into clear, actionable insights. Connect SEO and cross-channel activity to revenue and product outcomes. Tailor reporting to what different stakeholders really care about. Use first-party ecommerce data to strengthen analysis and close attribution gaps. Adapt to the changing role of reporting as AI reshapes how analysts work with data. We also reflect on the skills that help SEOs and analysts stand out, and how we can move from simply “reporting performance” to driving business strategy. This episode is packed with practical takeaways for anyone working in SEO, analytics, or ecommerce.

In this episode of the SEO for Ecommerce Podcast, we’re joined by Matt Pyke, founder of Fly High Media, to unpack how ecommerce brands in niche markets can build topical authority that drives visibility, trust, and conversions. We chat through what “authority” really means in practice, how to develop a content and internal linking structure that reinforces expertise, and ways to target keywords in narrow or specialist markets. Matt also shares some practical tips for standing out in search results when you’re not a household name, plus how AI search is changing the rules for building authority online. Whether you're selling to a highly specific audience or looking to future-proof your SEO strategy, this episode is packed with actionable insights to start using right away.Some of the key areas discussed include: Building authority without relying on generic content or high-volume keywords. Structuring your site and content plan for maximum topical depth. Leveraging off-site signals like reviews and mentions to strengthen trust. Adapting your authority-building strategy for AI-driven search.

In this episode, we’re joined by Connor Dowling, SEO Manager at Tank. We discussed how AI and large language models are changing the way brands show up in search. Some of the key areas that dived into included:• The shift from traditional search to AI-driven discovery• Why brand trust and E-E-A-T matter more than ever• How smaller e-commerce brands can compete through micro intent• The importance of content quality, user signals, and About pages• The long-term risks of ignoring branding in digital strategy If you're rethinking your SEO approach for the AI era, this episode is packed with insights you won’t want to miss.

In this episode of SEO for eCommerce, we’re joined by Aline Rossi, SEO Manager at Hugo Boss, to explore what it really takes to scale SEO in a fast-moving ecommerce environment. We dive into the role of SEO as a connector across departments, the impact of AI on content strategy, and why collaboration is key to building strategies that actually work. Here’s what we cover:• Why SEO can’t operate in a silo• How to align SEO with marketing and brand campaigns• Using internal knowledge to shape smarter strategies• The risks of over-relying on AI for content creation• What the future of ecommerce content might look like Aline shares practical insights from working in global fashion ecommerce, plus honest reflections on the challenges many SEO teams are facing right now. Whether you're a solo SEO or part of a wider team, this episode offers a clear and realistic approach to building content strategies that scale.

Product variants can make or break your ecommerce SEO. In this episode, Nikki Halliwell joins us to unpack the complexities of product variants, from managing duplicate content to designing better mobile experiences. We talk about the most common mistakes retailers make, how to structure variants for both search engines and users, and what tools can help as your store grows. You’ll also hear: When to separate or group product variants How to avoid cannibalisation Tips for multilingual and international stores The role of AI in future-proofing your product setup Whether you're launching new products or cleaning up an existing catalogue, this episode will help you get your variant strategy on track.Get in touch with Nikki:Website: https://www.nikkihalliwell.com/ LinkedIn: https://www.linkedin.com/in/nikkiroseh/ 

In this episode of the SEO for eCommerce podcast, we’re joined by digital data expert Chloe Christine to explore the importance of accurate tracking for online stores. We unpack common misconceptions around analytics, walk through how to set up reliable tracking from the start, and highlight the most important SEO metrics to monitor. Chloe also shares insights on using tools like GA4 and Google Tag Manager effectively, along with the value of regular audits to maintain data integrity. We also dive into Identifying and fixing common tracking issues Navigating data discrepancies across platforms Analysing multi-channel performance with clarity Building custom dashboards for better reporting Using SEO data to drive strategic business decisions Whether you’re launching a new ecommerce site or optimising an established one, this episode will help you turn create meaningful actions that supports long-term growth through data.

How do ecommerce brands build content that ranks, converts, and stays relevant in the age of AI? In this episode, we’re joined by Sara Kavanagh from Candidsky. We dive into what it takes to create a high-impact content strategy for online stores, one that supports SEO, drives conversions, and prepares for the evolving search landscape. We cover: How to audit and prioritise content across product, category, and blog pages Mapping content to search intent without overlap or cannibalisation What makes buying guides and comparison pages stand out How to measure success beyond traffic and rankings The impact of AI Overviews on mid-funnel and informational content Whether blogs are still worth it in ecommerce Smart ways to use AI tools for keyword research, content briefs, and SERP analysis Building future-proof strategies that align with commercial goals If you’re looking to build a content strategy for SEO, this episode is packed with practical insights that you can apply straight away.

In this episode, we’re joined by Naomi Francis-Parker to explore what really makes an e-commerce product page perform. From compelling content to smart UX choices, we dive into the strategies that can turn browsers into buyers. We discuss why product imagery matters more than ever, how reviews shape purchasing decisions, and the role of internal linking in guiding users through the journey. Naomi shares how brands can strike the right balance between SEO and brand voice, why customer feedback should never be overlooked, and how teams can work together to drive real results. Whether you're launching a new range or refining an existing store, this conversation is packed with practical insights to help improve product page performance and boost conversions.

In this episode of the SEO for Ecommerce Podcast, we dive into the complexities of International SEO with Natalia Witczyk, founder of Mosquita Digital, exploring what it takes to succeed in multiple markets. We discuss: ✔️ How to determine if a business is ready for international expansion✔️ The importance of market-specific keyword research and content localisation✔️ Why hreflang tags matter and common technical pitfalls to avoid✔️ The impact of domain strategy on global branding and SEO✔️ Challenges in tracking and interpreting analytics across different regions

In this episode, we sit down with Michael Witbooi from SEO Sherpa to uncover the key elements of building a successful SEO strategy for e-commerce stores. We explore why understanding the customer journey is crucial and how to prioritise SEO tasks to maximise impact. Michael shares insights on conducting thorough keyword research, striking the right balance between high-traffic and niche keywords, and integrating diverse content types to support SEO efforts. We also discuss how to minimise friction for a better user experience and why focusing on transactional keywords can drive e-commerce success. The conversation covers essential metrics to track progress, the value of A/B testing to optimise conversions, and how to stay ahead of future trends, including the impact of AI on SEO. Tune in to master the art of e-commerce SEO and elevate your strategy to the next level.

Ecommerce SEO: Optimising Category Pages with Liam Quirk In this episode of the SEO for E-commerce Podcast, we sit down with Liam Quirk from Quirky Digital to dive into the crucial role of category pages in e-commerce SEO. We explore how to optimise these pages for both search engines and user experience, striking the right balance between SEO and brand identity. Liam shares his insights on content creation, internal linking, and the role of visuals in keeping users engaged. We also break down why category pages should be treated as pillars of an e-commerce site and how to prioritise them effectively. Plus, we discuss the impact of AI on SEO and why ongoing optimisation is key to staying ahead. In this episode, we cover:✔ How to balance SEO with brand voice✔ The best ways to structure large e-commerce sites✔ Why less is often more when it comes to conversions✔ Practical internal linking strategies to help Google and users navigate your store✔ How AI tools can support (but not replace) SEO efforts If you’re looking to drive more traffic and improve conversions, this episode is packed with practical insights to help you make the most of your category pages. 🎧 👂Listen now!

The SEO for eCommerce Podcast explores strategies to help online stores grow through sustainable SEO, reducing reliance on paid ads. In this episode, Flavio Amiel from Swat SEO joins the conversation. With 17 years of experience, Flavio began his career in journalism before transitioning into SEO, using his content expertise to build a successful network of travel guides. He later shifted focus to the eCommerce and SaaS industries, helping businesses strengthen their online presence. The discussion centres on content clusters—how to organise them effectively, their impact on search rankings, and their role in building topical authority. Flavio also highlights common mistakes and shares practical advice for developing a content strategy that drives results. Whether new to SEO or looking to refine an existing approach, listeners will gain valuable insights to improve their store’s visibility and attract the right audience. Get in touch with Flavio: Website - https://www.swatseo.net/  Linkedin - https://www.linkedin.com/in/flavioamiel/ 

In this episode of the SEO for Ecommerce Podcast, I sit down with Luke Carthy to dive deep into the world of canonical tags. We explore their crucial role in consolidating URLs, managing duplicate content, and improving crawl efficiency for online stores. Luke shares expert insights from his extensive SEO experience, offering practical strategies for both startups and established e-commerce brands. Whether you're new to SEO or a seasoned professional, you'll gain valuable knowledge on common pitfalls and best practices for implementing canonical tags effectively. We also discuss the broader impact of canonical tags on search rankings and site visibility—especially as your online store scales. Plus, we tackle advanced topics like handling product variants, pagination, and the interplay between canonical tags and hreflang for international SEO. Whether you're optimising your current store or planning a site migration, this episode is packed with actionable insights.

Hreflang tags are essential for ensuring the right content reaches the right audience. In this episode of SEO for Ecommerce Podcast, Andrew Cock-Starkey breaks down the role of hreflang tags in global SEO, common implementation mistakes, and best practices for maximising their impact. We discuss how hreflang tags improve user experience, prevent duplicate content issues, and influence search rankings. Andrew also shares expert insights on auditing and validating hreflang tags, managing multilingual SEO strategies, and avoiding conflicts with canonical tags. Tune in for practical tips to enhance your international SEO strategy and boost your store’s visibility across global markets. Get in touch with Andrew: Website Linkedin

In this episode of the SEO for Ecommerce Podcast, I sit down with Sammy Thuillier to explore how to make the most of seasonal product pages in your e-commerce SEO strategy. We dive into why these pages are so important for driving high-intent traffic during key shopping periods and how you can plan, optimize, and maintain them effectively. Sammy and I discuss the differences between evergreen and seasonal pages, common mistakes store owners make, and practical tips for keyword research, content creation, and internal linking. We also talk about using customer reviews to boost credibility, keeping seasonal pages relevant year-round, and leveraging data to refine your approach for future campaigns. If you're gearing up for a busy season or looking to improve your seasonal SEO strategy, this episode is packed with actionable advice to help you succeed. Get in Touch With Samy: Website: www.samythuillier.com  LinkedIn: Samy Thuillier

In this episode of the SEO for Ecommerce Podcast, I sit down with Jack Salmon, founder of Search Flex, as he discusses the everyday challenges eCommerce store owners face when trying to grow their organic traffic. From struggling with low visibility on search engines to figuring out how to optimize product pages, this conversation is full of practical solutions and clear advice. Jack shares step-by-step strategies to help you: Optimize product and collection pages to attract more qualified traffic. Conduct keyword research that matches what your customers are actually searching for. Improve user experience so visitors stay longer and convert more. Create content that balances search engine needs and customer interests. Use reviews and testimonials to build trust and credibility. Leverage AI tools to simplify content creation without sacrificing quality. Build backlinks that improve your rankings without relying on shady tactics. Track and measure what’s working using simple, visual tools. If you’ve ever felt stuck trying to figure out SEO for your store or worried you’re wasting time on things that don’t work, this episode is for you.

In this episode of the SEO for Ecommerce Podcast, we get into the complexities of SEO migrations for online stores with seasoned SEO expert Daniel Foley Carter, founder of SEO Stack and SEO Audits IO. Whether you're planning a platform switch, redesign, or domain change, understanding how to preserve and enhance your organic traffic is crucial. Daniel walks us through every stage of the migration process, sharing actionable strategies and insights to ensure a seamless transition. We cover key topics such as: Understanding migration triggers: When and why an ecommerce site might consider migrating and the potential risks of poorly timed changes. Creating a pre-migration checklist: Essential SEO elements to include and common pitfalls to avoid. Managing technical SEO challenges: Best practices for handling URL changes, redirects, crawl budget optimisation, and site architecture updates. Safeguarding content value: How to preserve high-performing content, metadata, and structured data through the migration process. Post-migration monitoring: Tools, alerts, and audits to diagnose and resolve traffic drops and ranking fluctuations effectively. Daniel also shares advanced strategies like leveraging structured data, prioritising Core Web Vitals, and using post-migration data to optimise user experience and drive growth. Whether you're preparing for a site migration or looking to refine your SEO practices post-migration, this episode is packed with practical advice to help you make informed decisions and achieve long-term success. Tune in to learn how to navigate the complexities of ecommerce SEO migrations and keep your traffic on track!

In this episode of the SEO for Ecommerce Podcast, Peter Rota joins us to share his insights on scaling online stores with SEO. From startups to established brands, Peter discusses the strategies and tactics that work best at different stages of growth. Learn how to prioritize your SEO efforts, optimize for sustainable traffic, and adapt to evolving business needs. Whether you're just starting out or looking to expand, this episode offers valuable guidance for scaling your store.

In this episode of the SEO for Ecommerce Podcast, Tom Gandhi shares his expertise on building an effective keyword strategy and optimizing product pages to drive traffic and conversions. He discusses how to select the best keywords, structure product and category pages, and address common challenges for both new and established stores. With clear insights and practical advice, this episode offers valuable guidance for improving your ecommerce site’s search performance.

In this episode of the SEO for Ecommerce Podcast, we sit down with Vladi Kriulin to explore how e-commerce brands can use on-site content to drive traffic and boost search rankings. From crafting engaging blog posts to optimizing product and category pages, we share actionable strategies for creating content that not only attracts visitors but also drives conversions. Tune in for practical tips and insights to help you build a successful content strategy for your online store.