In this episode of the SEO for Ecommerce Podcast, I sit down with Sammy Thuillier to explore how to make the most of seasonal product pages in your e-commerce SEO strategy. We dive into why these pages are so important for driving high-intent traffic during key shopping periods and how you can plan, optimize, and maintain them effectively. Sammy and I discuss the differences between evergreen and seasonal pages, common mistakes store owners make, and practical tips for keyword research, content creation, and internal linking. We also talk about using customer reviews to boost credibility, keeping seasonal pages relevant year-round, and leveraging data to refine your approach for future campaigns. If you're gearing up for a busy season or looking to improve your seasonal SEO strategy, this episode is packed with actionable advice to help you succeed. Get in Touch With Samy: Website: www.samythuillier.com  LinkedIn: Samy Thuillier