In this episode, we’re joined by Connor Dowling, SEO Manager at Tank. We discussed how AI and large language models are changing the way brands show up in search. Some of the key areas that dived into included:• The shift from traditional search to AI-driven discovery• Why brand trust and E-E-A-T matter more than ever• How smaller e-commerce brands can compete through micro intent• The importance of content quality, user signals, and About pages• The long-term risks of ignoring branding in digital strategy If you're rethinking your SEO approach for the AI era, this episode is packed with insights you won’t want to miss.