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Sawyer Business School Amplification Avenue Podcast presented by Suffolk University
Skip Perham
28 episodes
5 days ago
Sports hold oversized importance in society, and the past few years have only validated its amplifying properties. Increasingly, athletes, brands, leagues, and individual organizations are leveraging the sports-media nexus to create a new level of social-related sports engagement. We have witnessed athletes at the peak of their careers use their mediated professions as platforms to elevate awareness for important issues such as education, patriotism, poverty, racism, gender equity, sexuality, and mental health. Their individual actions have inspired the leagues and their corporate partners t
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Marketing
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All content for Sawyer Business School Amplification Avenue Podcast presented by Suffolk University is the property of Skip Perham and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Sports hold oversized importance in society, and the past few years have only validated its amplifying properties. Increasingly, athletes, brands, leagues, and individual organizations are leveraging the sports-media nexus to create a new level of social-related sports engagement. We have witnessed athletes at the peak of their careers use their mediated professions as platforms to elevate awareness for important issues such as education, patriotism, poverty, racism, gender equity, sexuality, and mental health. Their individual actions have inspired the leagues and their corporate partners t
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Marketing
Business
Episodes (20/28)
Sawyer Business School Amplification Avenue Podcast presented by Suffolk University
Getting to First Kick: Boston Legacy FC CRO Amina Bulman on Boston's reentry to the NWSL

What is life like working for a startup in one of the hottest leagues in American sports? Boston Legacy FC Chief Revenue Officer, Amina Bulman, talks about the challenges of engaging fans, building new communities, attracting partner interest and measuring success for Boston's reentry into the National Women's Soccer League (NWSL).

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3 weeks ago
23 minutes 44 seconds

Sawyer Business School Amplification Avenue Podcast presented by Suffolk University
Zero Sum? NIL and the DII and DIII Athlete

Recent Suffolk University Sawyer Business School graduate Vijay Sakuru on his CollegiateX startup and its mission to find Name, Image and Likeness (NIL) deals for NCAA DII and DIII athletes. Recorded live on the Startup Boston Week stage we go one-on-one with a very early stage company.

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1 month ago
27 minutes 19 seconds

Sawyer Business School Amplification Avenue Podcast presented by Suffolk University
Stale Beer & Stickiness. Abe Stein from Look|Think|Move on how emerging sports orgs build community.

In the second in our series of interviews from the Startup Boston Week podcast stage, Abe Stein of Look | Think | Move talks with the Sawyer Business School Amplification Avenue Podcast about helping startups in the sports industry build engagement with their local fans.

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1 month ago
36 minutes 48 seconds

Sawyer Business School Amplification Avenue Podcast presented by Suffolk University
Career Conversation with Donny Porcaro Jr - GM Worcester Bravehearts

Do you dream of being a big league GM? For a great many, the pathway begins in the minor leagues. In our latest Career Conversation, Worcester Bravehearts Baseball GM Donny Porcaro Jr. talks about his professional journey that started with selling raffle tickets for the Shamrock Foundation at Boston Celtics home games and now includes managing much of the operation for the summer wooden bat baseball league.

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1 month ago
42 minutes 58 seconds

Sawyer Business School Amplification Avenue Podcast presented by Suffolk University
Breaking out of the Scrum: Being the best team in a startup league

Rugby, American football's father, has everything Americans love in sports - speed, physicality and athleticism. That makes it an easy sell, correct? Recorded live on the Startup Boston Week stage, New England Free Jacks® GM Thomas Kindley talks about life in a start up league building the three time Major League Rugby Champions on the Suffolk University - Sawyer Business School Amplification Avenue podcast.

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1 month ago
26 minutes 22 seconds

Sawyer Business School Amplification Avenue Podcast presented by Suffolk University
"Career Conversation" with Harvard Fellow Samuel Hymes

Can sports unite members of an increasingly polarized government? Is Congressional baseball, soccer and hockey the key to compromise? In the latest Sawyer Business School Amplification Avenue Podcast "Career Conversation" we talk with Harvard Fellow Samuel Hymes on his work in the halls of congress connecting sports and policy.

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4 months ago
16 minutes 33 seconds

Sawyer Business School Amplification Avenue Podcast presented by Suffolk University
Career Conversation with San Antonio Spurs play-by-play Voice Jacob Tobey

In the latest Sawyer Business School Amplification Avenue Podcast "Career Conversation", Suffolk University Sports Management Program Director Skip Perham chats with Jacob Tobey (Suffolk '18), San Antonio Spurs play-by-play man, about his journey from calling the action on his Xbox to local TV sportscaster to becoming the youngest play-by-play voice in the NBA. Listen now to hear the story of his climb through the industry.

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5 months ago
42 minutes 28 seconds

Sawyer Business School Amplification Avenue Podcast presented by Suffolk University
Best Snow Day Ever with Boston Bruins VP Marketing Andrea Mazzarelli

A decade ago sports media rights owners would have never attempted to draw viewers away from their primary feed. With the advent of technology and the need to target fans in different ways, alt telecasts have become commonplace. In this episode of the Sawyer Business School Amplification Avenue Podcast presented by Suffolk University we talk with Boston Bruins VP of Marketing Andrea Mazzarelli about the Boston Bruins animated Best Snow Day Ever simulcast that goes beyond the game and into the class-room.

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7 months ago
18 minutes 7 seconds

Sawyer Business School Amplification Avenue Podcast presented by Suffolk University
Career Conversation with Kraft Sports + Entertainment's Hannah Arroyo

In the latest episode of the Amplification Avenue Podcast, Suffolk University Sports Management Program Director Skip Perham chats with Kraft Sports + Entertainment's Hannah Arroyo (Suffolk '20) about her fast rising career with Kraft Sports and the New England Patriots Foundation. This Career Conversation is a part of series profiling early stage sports industry pros.

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7 months ago
20 minutes 53 seconds

Sawyer Business School Amplification Avenue Podcast presented by Suffolk University
Career Conversation with Jay Robinson of the Boston Celtics

The Sawyer Business School Amplification Avenue Podcast presented by Suffolk University returns with our first-ever sports industry Career Conversation. In this conversation, we talk with Boston Celtics Group Sales Manager Jay Robinson about grinding out his career in sports. This and future conversations with young industry pros will provide insight for those working long hours for relatively low pay in the industry and for those who are preparing to chase their passion. For more information on the Sawyer Business School Sports Management Program visit Suffolk.edu/business.

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9 months ago
16 minutes 27 seconds

Sawyer Business School Amplification Avenue Podcast presented by Suffolk University
The Challenge of Globetrotting - A conversation with Keith Dawkins

What's the game plan for a legacy sports and entertainment property struggling for mind-share in today's constantly evolving media landscape? Veteran media expert Keith Dawkins shares his insight on turning the Harlem Globetrotters into a content leader on this episode of the Sawyer Business School Amplification Avenue Podcast presented by Suffolk University. The Globetrotters begin their 2025 world tour in Boston on Dec 26, Springfield, MA on Jan 4, Worcester, MA on Jan 5, and Lowell, MA on Feb 11.

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11 months ago
29 minutes 34 seconds

Sawyer Business School Amplification Avenue Podcast presented by Suffolk University
Data Talk: An interview with the cofounders of National High School Sports Analytics Association National High School Sports Analytics Association

Jayan Gandhi and Jai Malhotra, cofounders of the National High School Sports Analytics Association discuss their first-ever conference and why data in sports rocks.

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1 year ago
14 minutes 58 seconds

Sawyer Business School Amplification Avenue Podcast presented by Suffolk University
Growing Women's Sports
As evidenced by the millions of people who are watching women's sports on TV, the record-breaking attendance figures at live events, and the increasing franchise valuations, women's sports has serious momentum. What has keyed the growth and what will keep it going? This special conversation with the Sports Innovation Lab's Angela Ruggiero; Bauer Hockey's Mary-Kay Messier; and the Boston Red Sox Foundation's Rebekah Splaine Salwasser digs deeper into the growth of women's sports.
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1 year ago
43 minutes 42 seconds

Sawyer Business School Amplification Avenue Podcast presented by Suffolk University
Capturing the Flag: The National Football League's untold strategy for growing American football's global reach

Can the National Football League grow tackle football into a truly global game - played and viewed in countries where other sports dominate? I am betting no. But does the NFL have a strategy that can put American football on par with basketball and international football? Andy Fuller, managing director of the International Federation of American Football, and Shigeo Iwamiya, Commissioner of the National Gay Flag Football League join the Sawyer Business School Amplification Avenue podcast presented by Suffolk University to talk about flag football's importance to growing the game that Americans love so much.

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3 years ago
42 minutes 52 seconds

Sawyer Business School Amplification Avenue Podcast presented by Suffolk University
Former New England Patriots left tackle Matt Light on life as a sportsman and teaching kids about leadership

Firearms are a polarizing topic in the U.S. What is the role of the sportsman and hunter in educating others about the responsibilities that come with gun ownership? Matt Light, former New England Patriots left tackle, co-founder of the Light Foundation, and lifelong sportsman shares his perspective and insight on teaching responsibility, accountability, ethics, and leadership.

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3 years ago
53 minutes 16 seconds

Sawyer Business School Amplification Avenue Podcast presented by Suffolk University
Concussion Legacy Foundation calls on NHL, FIFA, IOC and other global sports organizations to amplify Concussion-CTE awareness

Host Skip Perham of the Suffolk University Sawyer Business School discusses the Concussion Legacy Foundation's recent findings that validate the research linking repetitive head injury and Chronic Traumatic Encephalopathy., commonly known as CTE. CLF Director of Programs, Samantha Bureau, PhD, communicates a call to action for global sports organizations like the NHL, FIFA, and the IOC to acknowledge the link and communicate the dangers to participants of all ages.

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3 years ago
30 minutes 28 seconds

Sawyer Business School Amplification Avenue Podcast presented by Suffolk University
Amplification Avenue - You're Fired! What the firing of Boston Bruins Coach Bruce Cassidy says about building high performing teams.
Despite a plus .670 winning percentage, six straight playoff appearances, and a near Stanley Cup Final win, the Boston Bruins gave Coach Bruce Cassidy the gate this summer. Dr. Lauren Hajjar, Assistant Professor in the Sawyer Business School Institute for Public Service at Suffolk University argues that Bruin's GM Don Sweeney made the right call. The answer goes much deeper than a difference between generations or players who didn't respond positively to his criticism. Dr. Hajjar argues that Cassidy failed to establish a psychologically safe environment and that with a new coach and a focus on relational coordination the Bruins' front office can ensure that every member of the organization is performing at a high level. 
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3 years ago
35 minutes 22 seconds

Sawyer Business School Amplification Avenue Podcast presented by Suffolk University
Amplification Avenue - Police Athletic Activities Leagues, Inc with national CEO Jeff Hood

Defund the police! Arm every teacher! Both the left and right have their talking points to gaslight their bases on the topic of public safety. In this conversation, host Skip Perham of the Suffolk University Sawyer Business School talks with Jeff Hood, CEO of National Police Athletic Activities Leagues (PAL) Inc, which began servicing communities across the nation in 1914. In this conversation, Hood talks about PAL's mission; how the organization makes a difference one kid at a time; how marketing can help further the mission; a few of PAL's most famous alumnus; and just a little bit about NBA legend Steph Curry.

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3 years ago
49 minutes 26 seconds

Sawyer Business School Amplification Avenue Podcast presented by Suffolk University
Amplification Avenue - Future of Baseball with Draft Kings' Jared Carrabis
In this episode, host Skip Perham of the Suffolk University Sawyer Business School marketing department talks about the future of baseball with a true lover of the game - Jared Carrabis of Draft Kings. Carrabis hosts the “Baseball is Dead” podcast which “laughs in the face” of those who have prematurely called baseball dead. While no one should consider baseball dead, to love the game is to ask if it is doing all it can to satisfy the needs and wants of the next generation of fans. That is the essence of marketing. Carrabis began his career as a blogger in the early 2000s, is a champion of the game and he resonates with hard to reach younger demos with his unique baseball centric content on multiple Draft Kings platforms.
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3 years ago
42 minutes 40 seconds

Sawyer Business School Amplification Avenue Podcast presented by Suffolk University
Amplification Avenue - Sports Participation: A conversation with NYU's Dr. Brianna Newland about Transgender Athletes

The most interesting conversations can often be about the topics you find the most difficult to discuss or the hardest in which to wrap your head around. In this conversation, host Skip Perham of the Suffolk University Sawyer Business School Marketing Department talks with Dr. Brianna Newland from New York University about the issue of transgender athletes. Dr. Newland is the academic director of undergraduate programs and an associate professor at the Tisch Institute for Global Sport. Her research explores the long-term sustainability of sports participation. The subject of transgender athletes has exploded into her field of study and she helps us go beyond the political fault lines to understand what we know, what we don't know and what needs to be studied on the issue.

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3 years ago
32 minutes 17 seconds

Sawyer Business School Amplification Avenue Podcast presented by Suffolk University
Sports hold oversized importance in society, and the past few years have only validated its amplifying properties. Increasingly, athletes, brands, leagues, and individual organizations are leveraging the sports-media nexus to create a new level of social-related sports engagement. We have witnessed athletes at the peak of their careers use their mediated professions as platforms to elevate awareness for important issues such as education, patriotism, poverty, racism, gender equity, sexuality, and mental health. Their individual actions have inspired the leagues and their corporate partners t