Capturing the Flag: The National Football League's untold strategy for growing American football's global reach

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Sawyer Business School Amplification Avenue Podcast presented by Suffolk University

Skip Perham

28 episodes

3 days ago

Sports hold oversized importance in society, and the past few years have only validated its amplifying properties. Increasingly, athletes, brands, leagues, and individual organizations are leveraging the sports-media nexus to create a new level of social-related sports engagement. We have witnessed athletes at the peak of their careers use their mediated professions as platforms to elevate awareness for important issues such as education, patriotism, poverty, racism, gender equity, sexuality, and mental health. Their individual actions have inspired the leagues and their corporate partners t

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Capturing the Flag: The National Football League's untold strategy for growing American football's global reach

Sawyer Business School Amplification Avenue Podcast presented by Suffolk University

42 minutes 52 seconds

3 years ago

Capturing the Flag: The National Football League's untold strategy for growing American football's global reach

Can the National Football League grow tackle football into a truly global game - played and viewed in countries where other sports dominate? I am betting no. But does the NFL have a strategy that can put American football on par with basketball and international football? Andy Fuller, managing director of the International Federation of American Football, and Shigeo Iwamiya, Commissioner of the National Gay Flag Football League join the Sawyer Business School Amplification Avenue podcast presented by Suffolk University to talk about flag football's importance to growing the game that Americans love so much.