Sawyer Business School Amplification Avenue Podcast presented by Suffolk University
Skip Perham
28 episodes
5 days ago
Sports hold oversized importance in society, and the past few years have only validated its amplifying properties. Increasingly, athletes, brands, leagues, and individual organizations are leveraging the sports-media nexus to create a new level of social-related sports engagement.
We have witnessed athletes at the peak of their careers use their mediated professions as platforms to elevate awareness for important issues such as education, patriotism, poverty, racism, gender equity, sexuality, and mental health. Their individual actions have inspired the leagues and their corporate partners t
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Sports hold oversized importance in society, and the past few years have only validated its amplifying properties. Increasingly, athletes, brands, leagues, and individual organizations are leveraging the sports-media nexus to create a new level of social-related sports engagement.
We have witnessed athletes at the peak of their careers use their mediated professions as platforms to elevate awareness for important issues such as education, patriotism, poverty, racism, gender equity, sexuality, and mental health. Their individual actions have inspired the leagues and their corporate partners t
Sawyer Business School Amplification Avenue Podcast presented by Suffolk University
43 minutes 42 seconds
1 year ago
Growing Women's Sports
As evidenced by the millions of people who are watching women's sports on TV, the record-breaking attendance figures at live events, and the increasing franchise valuations, women's sports has serious momentum. What has keyed the growth and what will keep it going? This special conversation with the Sports Innovation Lab's Angela Ruggiero; Bauer Hockey's Mary-Kay Messier; and the Boston Red Sox Foundation's Rebekah Splaine Salwasser digs deeper into the growth of women's sports.
Sawyer Business School Amplification Avenue Podcast presented by Suffolk University
Sports hold oversized importance in society, and the past few years have only validated its amplifying properties. Increasingly, athletes, brands, leagues, and individual organizations are leveraging the sports-media nexus to create a new level of social-related sports engagement.
We have witnessed athletes at the peak of their careers use their mediated professions as platforms to elevate awareness for important issues such as education, patriotism, poverty, racism, gender equity, sexuality, and mental health. Their individual actions have inspired the leagues and their corporate partners t
