Sports hold oversized importance in society, and the past few years have only validated its amplifying properties. Increasingly, athletes, brands, leagues, and individual organizations are leveraging the sports-media nexus to create a new level of social-related sports engagement. We have witnessed athletes at the peak of their careers use their mediated professions as platforms to elevate awareness for important issues such as education, patriotism, poverty, racism, gender equity, sexuality, and mental health. Their individual actions have inspired the leagues and their corporate partners t