In this insightful episode, Ray Pointer, founder of NewMR, explores using ChatGPT as a co-pilot for research data analysis. Ray covers study design, qualitative and quantitative analyses, data cleaning, driver analysis, and the use of ChatGPT for generating scripts and visualizations. Ray also highlights the benefits and limitations of ChatGPT, emphasizing its role as a starting point and second pair of eyes for research projects. Listen in to learn how AI can enhance your research and insights efforts. 00:00 Introduction and Disclaimer 00:39 Meet the Expert: Ray Pointer 01:54 Exploring ChatGPT Capabilities 03:28 Designing a B2B Market Research Study 08:55 Cleaning and Preparing Data with ChatGPT 17:32 Using ChatGPT for Quantitative Analysis 24:18 Driver Analysis for Hotel CX Tracking 31:02 Final Thoughts and Q&A

Join Aaron Hill in this episode of the Real Research Podcast as he hosts Milad Sadreghaemy, a PhD candidate at Utrecht University in the Netherlands. Milad discusses his journey from being a pharmacist to researching sustainable pharmaceutical methods, highlighting the environmental impact of unused medicines. Discover the importance of environmentally friendly pharmaceuticals, patient attitudes towards sustainable medicine, how tailored educational approaches could reduce pharmaceutical waste, and about Milad's ongoing research on cost-effective syringe production and its implications for healthcare. 00:00 Introduction and Guest Welcome 01:08 Milad's Background and Research Focus 02:07 Environmental Impact of Pharmaceutical Waste 07:07 Research Methodology and Findings 23:33 Future Research Directions 32:02 Conclusion and Final Thoughts

This episode, presented by experienced marketing research statistician Matt Hilburn, offers a comprehensive guide to designing effective online surveys, covering everything from setting clear objectives and writing unbiased, structured questions to developing analysis plans, ensuring data quality, and avoiding scope creep, while equipping attendees with practical strategies for creating concise surveys that yield reliable, actionable insights.

Bryan Orme, President of Sawtooth Software, and James Pitcher, Global Marketing Science Brand Practice Lead at GfK/NIQ, provide an in-depth exploration of price sensitivity measurement using conjoint analysis, covering key topics such as choice task requirements, display strategies, complex pricing schemes, and approaches to price sensitivity calculation, while also sharing real-world insights and their extensive expertise in marketing research and brand analytics.

This episode, featuring seasoned research director Anna Dragotta, PhD, provides actionable strategies for inspiring data-driven decisions by selecting effective visualizations, crafting compelling narratives, and delivering research insights that resonate with stakeholders, drawing on her 15 years of experience in mixed methods research, behavioral science, and data analytics across diverse industries.

Chris Moore, Head of Data Science & Advanced Analytics at Ipsos UK, presents on SKU-Based Conjoint—a pricing research method focusing on fixed product concepts and existing SKUs—highlighting its challenges, foundational research, and best practices to address complexities like selection bias and data augmentation for more reliable insights.

In this episode of Real Research, host Aaron Hill dives deep into the decade-long research journey that helped bring Epic Universe, Universal Orlando’s newest theme park, to life. Joined by Universal's strategic minds Jennifer Avery and Laura Dulude, listeners get a rare behind-the-scenes look at the planning, insights, and tough decisions that paved the way for this industry-shaping project. Jennifer and Laura share how research supported the early business case, guided strategic IP selection, and shaped the overall creative direction. From competitive positioning against Disney to exploring innovative concepts like augmented and virtual reality experiences, no idea was off the table. In the end, guest demand for deeply immersive, IP-driven lands won out—and Epic Universe was born. This episode reveals not only how long-term research can drive billion-dollar decisions, but also how teams balance creative vision with data, budget realities, and future-proofing strategy for the next decade of themed entertainment. Tune in to learn: How research influenced the vision and scope of Epic Universe The strategic decision-making behind launching a third gate Why Universal tests even “obvious” ideas before execution The balance between creative freedom and research-driven validation What’s next in Universal’s global expansion pipeline

In this insightful episode of The Real Research Podcast, host Aaron Hill "talks story" with longtime friends and brilliant minds from Universal Destinations & Experiences: Jennifer Avery, SVP of Strategy, and Laura Dulude, Assistant Director of Global Strategy. Together, they unpack what it really takes to do impactful research in the high-stakes world of theme parks—where data isn't just collected, it's lived. Jennifer and Laura share their unique journeys into Universal, the culture of doing research in-house rather than outsourcing, and why subject matter expertise is crucial—especially in the niche world of themed entertainment. They discuss how hybrid work has changed the research game, the complexity of data interpretation, and why not all research is worth doing (yes, even if a C-suite exec asks for it). From managing bias and building internal trust to the "social labor" of research, this episode pulls back the curtain on how strategic insights really shape magical experiences—and how the right questions matter more than the right answers. Tune in to learn: Why Universal keeps its research in-house How data can take on a life of its own The myth of the “rational decision-maker” How curiosity beats fandom in great researchers Why sometimes the best research advice is: don’t do it