Welcome to Research to Revenue, a podcast for marketing research professionals who want to hear from experts, learn about methodologies, stay up to date on industry news and explore new ideas and thinking. In each episode, we will pack in as much value as possible while helping you connect the dots between research and revenue.
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Welcome to Research to Revenue, a podcast for marketing research professionals who want to hear from experts, learn about methodologies, stay up to date on industry news and explore new ideas and thinking. In each episode, we will pack in as much value as possible while helping you connect the dots between research and revenue.
8: Leveraging ChatGPT as a Research Data Co-pilot: A Deep Dive with Ray Pointer
Real Research: The Market Research Podcast
34 minutes
1 month ago
8: Leveraging ChatGPT as a Research Data Co-pilot: A Deep Dive with Ray Pointer
In this insightful episode, Ray Pointer, founder of NewMR, explores using ChatGPT as a co-pilot for research data analysis. Ray covers study design, qualitative and quantitative analyses, data cleaning, driver analysis, and the use of ChatGPT for generating scripts and visualizations. Ray also highlights the benefits and limitations of ChatGPT, emphasizing its role as a starting point and second pair of eyes for research projects. Listen in to learn how AI can enhance your research and insights efforts.
00:00 Introduction and Disclaimer
00:39 Meet the Expert: Ray Pointer
01:54 Exploring ChatGPT Capabilities
03:28 Designing a B2B Market Research Study
08:55 Cleaning and Preparing Data with ChatGPT
17:32 Using ChatGPT for Quantitative Analysis
24:18 Driver Analysis for Hotel CX Tracking
31:02 Final Thoughts and Q&A
Real Research: The Market Research Podcast
Welcome to Research to Revenue, a podcast for marketing research professionals who want to hear from experts, learn about methodologies, stay up to date on industry news and explore new ideas and thinking. In each episode, we will pack in as much value as possible while helping you connect the dots between research and revenue.
