Welcome to Research to Revenue, a podcast for marketing research professionals who want to hear from experts, learn about methodologies, stay up to date on industry news and explore new ideas and thinking. In each episode, we will pack in as much value as possible while helping you connect the dots between research and revenue.
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Welcome to Research to Revenue, a podcast for marketing research professionals who want to hear from experts, learn about methodologies, stay up to date on industry news and explore new ideas and thinking. In each episode, we will pack in as much value as possible while helping you connect the dots between research and revenue.
Bryan Orme, President of Sawtooth Software, and James Pitcher, Global Marketing Science Brand Practice Lead at GfK/NIQ, provide an in-depth exploration of price sensitivity measurement using conjoint analysis, covering key topics such as choice task requirements, display strategies, complex pricing schemes, and approaches to price sensitivity calculation, while also sharing real-world insights and their extensive expertise in marketing research and brand analytics.
Real Research: The Market Research Podcast
Welcome to Research to Revenue, a podcast for marketing research professionals who want to hear from experts, learn about methodologies, stay up to date on industry news and explore new ideas and thinking. In each episode, we will pack in as much value as possible while helping you connect the dots between research and revenue.
