Welcome to Research to Revenue, a podcast for marketing research professionals who want to hear from experts, learn about methodologies, stay up to date on industry news and explore new ideas and thinking. In each episode, we will pack in as much value as possible while helping you connect the dots between research and revenue.
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Welcome to Research to Revenue, a podcast for marketing research professionals who want to hear from experts, learn about methodologies, stay up to date on industry news and explore new ideas and thinking. In each episode, we will pack in as much value as possible while helping you connect the dots between research and revenue.
Chris Moore, Head of Data Science & Advanced Analytics at Ipsos UK, presents on SKU-Based Conjoint—a pricing research method focusing on fixed product concepts and existing SKUs—highlighting its challenges, foundational research, and best practices to address complexities like selection bias and data augmentation for more reliable insights.
Real Research: The Market Research Podcast
Welcome to Research to Revenue, a podcast for marketing research professionals who want to hear from experts, learn about methodologies, stay up to date on industry news and explore new ideas and thinking. In each episode, we will pack in as much value as possible while helping you connect the dots between research and revenue.
