Javier Lozano, Jr. provides 7 tips for facility and property management companies on improving their marketing during an economic downturn. The tips include 1) knowing your numbers, 2) focusing on promoting education, 3) doubling down on content marketing, 4) leveraging employee advocacy, 5) engaging prospects through events and communities, 6) avoiding tactics that lack value, and 7) optimizing conversion points on the website. Javier also emphasizes the importance of refining webs...

In this podcast episode, seasoned CMO, Javier Lozano, Jr. discusses strategies to align marketing and sales in facility or property management companies. He emphasizes the importance of weekly pipeline reviews, measuring leads, bringing predictability into the funnel, and utilizing ideal customer profiles. He also highlights the need for sales to provide feedback to marketing on prospect questions, use marketing-produced content, identify successful lead channels, and amplify conten...

Javier Lozano, Jr. discusses the challenges faced by FM businesses in the current tough economic environment and emphasizes the need for proactive strategies to navigate the market. He highlights the importance of refining processes, exploring new verticals, and creating sales enablement tools to adapt to changing conditions.

In this episode of the Facility Management Marketing Podcast, Javier discusses the importance of scaling content for facility management companies in today's business economics. He emphasizes the compounding value of consistent content creation over time, comparing it to investing in the stock market. Patience and a structured content strategy are key to success in building FM business value through content marketing.

Marketing leader and CMO, Javier Lozano, Jr. discusses the importance of teaching as a way to solidify expertise in facility management. He emphasizes the value of sharing acquired knowledge to position yourself as an expert. Plus, teaching helps refine systems, improve understanding, and contribute to the industry. Javier also highlights the misconception that one needs extensive experience to teach, stressing that being a few chapters ahead is sufficient.He discusses the value of ...

Javier shares his journey from college to becoming an expert marketer in facility management, highlighting the importance of understanding people and leveraging personal strengths. He emphasizes the process of learning and growth in marketing, showcasing his success in generating leads and closing deals. Through various roles and experiences, Javier developed a unique approach to marketing that led to significant revenue growth in different companies. He shares insights on the...

2x CMO, Javier Lozano, Jr., discusses the importance of having a clear go-to-market strategy, marketing plan, and marketing operations to successfully grow a facility management company. He emphasizes the need for proper execution, measurement of impact, and adaptation to ensure marketing efforts generate pipeline and revenue. Javier also shares the effectiveness of his marketing strategies in generating revenue for facility management companies.

Javier provides tips on how to increase organic traffic for facility management companies, focusing on writing powerful headlines, adding internal links, winning SERPs features, and building a diverse link portfolio. He discusses various SEO strategies to increase website traffic, emphasizing the importance of diverse link building and utilizing different channels like LinkedIn and social media groups. Finally, Javier highlights the value of organic traffic and shares personal succe...

CMO and marketing guru, Javier Lozano, Jr., takes you through the importance of calculating pipeline for a facility management company's marketing efforts. He outlines the stages of leads, marketing qualified leads, sales qualified leads, and customers. And, how different tiers within each stage help classify the level of interest or engagement of potential clients. With the goal to optimize for sales rather than just generating leads.Customization is key as different FM companies may ha...

Javier Lozano, Jr. discusses the strategy of using marketing to grow your facility management company in today's current business landscape, sharing insights from a recent campaign involving wrapping vehicles with Coach Prime designs. The campaign aimed to generate earned media and create brand visibility through out-of-home advertising. He shares his experience of successfully gaining earned media attention for their company by wrapping vehicles in a unique campaign during Colorado Buff...

Marketing expert and CMO, Javier Lozano, Jr., discusses tips for improving copywriting skills to engage audiences effectively, emphasizing the importance of concise, honest, customer-centric, and personality-driven writing. He highlights the significance of active voice, relatability, and creating tension to capture attention. Javier uses examples to illustrate each point and stresses the value of developing a unique writing style that resonates with your target audience. He also p...

In this episode of the Facility Management Marketing Podcast, Javier discusses the importance of staying updated with current trends and events in order to leverage marketing opportunities. He emphasizes the balance between scientific marketing strategies and creative instincts. Using the example of Coach Prime's recent popularity, he encourages facility and property companies to think outside the box and explore unconventional marketing approaches. Javier shares examples such as re...

Javier Lozano, Jr. discusses the importance of capturing attention in marketing for facility management companies by drawing parallels to Coach Prime's success in college sports. Attention is highlighted as a key asset for success, emphasizing the need to create and capture demand through non-traditional methods. Javier emphasizes the importance of standing for something in branding and uses Coach Prime as an example. He discusses the power of storytelling, positioning your brand as...

Ready to uncover some marketing secrets? This episode promises to level-up your facility management business, as we dissect my fascinating encounter with a Facebook group sponsor pitch and its potential to revolutionize your approach to brand interaction. You'll discover how this innovative method mimics influencer marketing, placing the right person with the right message before the perfect audience. To illustrate, I'll take you through my experience with CMI Mechanical, where my active part...

Are you ready to navigate the digital advertising maze for your facility management business? Let us be your guiding light! We're pulling back the curtain on our struggles and triumphs with paid channels like Facebook, LinkedIn, and Google. Our hard-learned lessons from a disastrous ad campaign will show you why strategic targeting and approval processes are not to be taken lightly. In the second half of our chat, we roll up our sleeves and get down to the nitty-gritty of optimizing ads ...

Get ready to supercharge your lead generation strategy! As we peel back the layers on an innovative approach that last month alone, netted us over 4,000 leads, most of which were commercial, prepare to view your leads in a fresh perspective. This isn't about reinventing the wheel – it's about borrowing and tweaking successful tactics from other industries to fit your facility management business. A total game-changer, we'll show you how to recycle leads effectively, maximizing their potential...

Imagine skyrocketing your company's organic search and social revenue by a whopping 1100% in a year! That's not a figment of imagination, but a real-life feat I, Javier Lozano Jr, have achieved. In this thrilling episode, I'll pull back the curtain on the exciting journey to this extraordinary triumph, revealing the marketing strategies and digital tools that propelled us to such dizzying heights. Ever wondered how to optimize content for blog growth or keep your social media strategy fr...

Are you falling into the trap of overselling your product capabilities and benefits, without considering the actual needs of your clients? Today's episode is all about shifting that perspective, moving away from a self-centric view to a customer-centric approach. We dig into the common pitfalls that facility property management companies often stumble upon, and how you can sidestep these errors. We discuss how by understanding and highlighting the 'pain' your product can alleviate, you're abl...

Ever wondered why your facility management business isn't capturing the right audience? Today, we're unlocking the power of bold messaging and compelling copywriting. Join us as we delve into the art of capturing attention by simplifying language, speaking the way a third to fifth grader would, in order to connect with potential clients, including those new to the industry. We emphasize the importance of portraying your company as a trusted, innovative leader using real words that resonate wi...

Are you ready to turn your business around in less than a year? This episode is an absolute must-listen! We reveal not one, not two, but seven proven methods to acquire clients swiftly. Unearth the power of blogging and discover how it can drive organic traffic towards your business. Learn about the magic of chatGPT and how it can revolutionize your content creation process by reducing time and effort. Remember, consistency is key, and we'll show you exactly how to achieve it.Step into the ex...