Send us a text Javier Lozano, Jr. provides 7 tips for facility and property management companies on improving their marketing during an economic downturn. The tips include 1) knowing your numbers, 2) focusing on promoting education, 3) doubling down on content marketing, 4) leveraging employee advocacy, 5) engaging prospects through events and communities, 6) avoiding tactics that lack value, and 7) optimizing conversion points on the website. Javier also emphasizes the importan...
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Send us a text Javier Lozano, Jr. provides 7 tips for facility and property management companies on improving their marketing during an economic downturn. The tips include 1) knowing your numbers, 2) focusing on promoting education, 3) doubling down on content marketing, 4) leveraging employee advocacy, 5) engaging prospects through events and communities, 6) avoiding tactics that lack value, and 7) optimizing conversion points on the website. Javier also emphasizes the importan...
Why You Should Teach Your Facility Management Knowledge and Skills In Order To Elevate Your Positioning in the Industry
Predictable B2B Growth
23 minutes
1 year ago
Why You Should Teach Your Facility Management Knowledge and Skills In Order To Elevate Your Positioning in the Industry
Marketing leader and CMO, Javier Lozano, Jr. discusses the importance of teaching as a way to solidify expertise in facility management. He emphasizes the value of sharing acquired knowledge to position yourself as an expert. Plus, teaching helps refine systems, improve understanding, and contribute to the industry. Javier also highlights the misconception that one needs extensive experience to teach, stressing that being a few chapters ahead is sufficient.He discusses the value of ...
Predictable B2B Growth
Send us a text Javier Lozano, Jr. provides 7 tips for facility and property management companies on improving their marketing during an economic downturn. The tips include 1) knowing your numbers, 2) focusing on promoting education, 3) doubling down on content marketing, 4) leveraging employee advocacy, 5) engaging prospects through events and communities, 6) avoiding tactics that lack value, and 7) optimizing conversion points on the website. Javier also emphasizes the importan...
