Send us a text Javier Lozano, Jr. provides 7 tips for facility and property management companies on improving their marketing during an economic downturn. The tips include 1) knowing your numbers, 2) focusing on promoting education, 3) doubling down on content marketing, 4) leveraging employee advocacy, 5) engaging prospects through events and communities, 6) avoiding tactics that lack value, and 7) optimizing conversion points on the website. Javier also emphasizes the importan...
All content for Predictable B2B Growth is the property of Javier Lozano, Jr. - Chief Marketing Officer and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us a text Javier Lozano, Jr. provides 7 tips for facility and property management companies on improving their marketing during an economic downturn. The tips include 1) knowing your numbers, 2) focusing on promoting education, 3) doubling down on content marketing, 4) leveraging employee advocacy, 5) engaging prospects through events and communities, 6) avoiding tactics that lack value, and 7) optimizing conversion points on the website. Javier also emphasizes the importan...
Leveraging Waves To Grow Your FM Business: How To Go Viral or Get Earned Media
Predictable B2B Growth
27 minutes
1 year ago
Leveraging Waves To Grow Your FM Business: How To Go Viral or Get Earned Media
In this episode of the Facility Management Marketing Podcast, Javier discusses the importance of staying updated with current trends and events in order to leverage marketing opportunities. He emphasizes the balance between scientific marketing strategies and creative instincts. Using the example of Coach Prime's recent popularity, he encourages facility and property companies to think outside the box and explore unconventional marketing approaches. Javier shares examples such as re...
Predictable B2B Growth
Send us a text Javier Lozano, Jr. provides 7 tips for facility and property management companies on improving their marketing during an economic downturn. The tips include 1) knowing your numbers, 2) focusing on promoting education, 3) doubling down on content marketing, 4) leveraging employee advocacy, 5) engaging prospects through events and communities, 6) avoiding tactics that lack value, and 7) optimizing conversion points on the website. Javier also emphasizes the importan...
