Send us a text Javier Lozano, Jr. provides 7 tips for facility and property management companies on improving their marketing during an economic downturn. The tips include 1) knowing your numbers, 2) focusing on promoting education, 3) doubling down on content marketing, 4) leveraging employee advocacy, 5) engaging prospects through events and communities, 6) avoiding tactics that lack value, and 7) optimizing conversion points on the website. Javier also emphasizes the importan...
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Send us a text Javier Lozano, Jr. provides 7 tips for facility and property management companies on improving their marketing during an economic downturn. The tips include 1) knowing your numbers, 2) focusing on promoting education, 3) doubling down on content marketing, 4) leveraging employee advocacy, 5) engaging prospects through events and communities, 6) avoiding tactics that lack value, and 7) optimizing conversion points on the website. Javier also emphasizes the importan...
Why Your FM Marketing Journey Doesn't Need To Be Linear Like Most Marketing Career Paths
Predictable B2B Growth
24 minutes
1 year ago
Why Your FM Marketing Journey Doesn't Need To Be Linear Like Most Marketing Career Paths
Javier shares his journey from college to becoming an expert marketer in facility management, highlighting the importance of understanding people and leveraging personal strengths. He emphasizes the process of learning and growth in marketing, showcasing his success in generating leads and closing deals. Through various roles and experiences, Javier developed a unique approach to marketing that led to significant revenue growth in different companies. He shares insights on the...
Predictable B2B Growth
Send us a text Javier Lozano, Jr. provides 7 tips for facility and property management companies on improving their marketing during an economic downturn. The tips include 1) knowing your numbers, 2) focusing on promoting education, 3) doubling down on content marketing, 4) leveraging employee advocacy, 5) engaging prospects through events and communities, 6) avoiding tactics that lack value, and 7) optimizing conversion points on the website. Javier also emphasizes the importan...
