In this special episode of Pinch & Dive, Owi and Ula sit down with Iris Coldibelli, Vice President of Strategy at Havas Health Network, to explore how immersive marketing can be more than just eye-catching. It can be healing, impactful, and deeply intentional. From sensory brand worlds and VR mindfulness tools to immersive wellness activations, this conversation dives into how purpose and innovation intersect. Iris shares insight from global health campaigns, the responsibility of creator...

Recorded live at Cannes Lions, this special episode of Pinch & Dive brings together Owi, Ula, and guest Philip Lomax (EVP at MediaScience) to talk about the state—and future—of immersive, gamified, and data-driven advertising. We dive into attention metrics, emotional engagement, neuroscience-powered insights, and why the context of an ad matters more than ever. Philip shares groundbreaking research on platforms like Roblox, Hulu, connected TV, and shoppable ads, plus how neuroscience and...

From Cannes to Connecticut, Formula 1 to PGA—this episode dives deep into how immersive technology is reshaping the events industry across sports, brand activations, conferences, and hybrid experiences. Owi and Ula explore the power of virtual event extensions, interactive screens, digital twins, holograms, AR scavenger hunts, and AI-driven personalization. From Wall Street Journal’s Cannes Lions digital twin to gamified sports broadcasts and sensory-powered wellness pods at events like POSSI...

In Episode 4 of Pinch & Dive, Owi and Ula explore how immersive technologies are transforming corporate training, onboarding, and education—from aviation simulators to VR factory safety drills and gamified sales onboarding. They break down why traditional training is becoming obsolete, how companies can use immersive learning to reduce costs, increase knowledge retention, and speed up onboarding by months, and how experiences like CPR simulations and digital twins are now solving real-wor...

In Episode 3 of Pinch & Dive, Owi and Ula explore the untold story of how immersive media is revolutionizing the inside of global businesses—from VR product demos and 3D onboarding to virtual training, digital twins, and even selling banking services through Apple Vision Pro. This episode is a deep dive into the B2B and internal use cases of AR, VR, and mixed reality. You'll hear real-world examples (some we helped build) from industries like education, real estate, manufacturing, and fin...

In this episode of Pinch & Dive, Owi and Ula unpack the slow death of passive entertainment and the explosive rise of interactive, immersive experiences. From gamified Snapchat filters and Roblox concerts to immersive anime and AI-driven storytelling, we explore how the line between viewer and participant is rapidly disappearing. We discuss major brand activations like LEGO x Formula 1 and ELF Beauty in Roblox, immersive training tools, and how companies can build stronger emotional conne...

In the debut episode of Pinch & Dive, Owi and Ula dive into how immersive technology is transforming e-commerce—from interactive 3D shopping experiences to AI-powered AR assistants. They unpack how Gen Z and Gen Alpha demand more sensory, personalized, and gamified purchase journeys—and why brands must adapt or get left behind. The hosts explore everything from Roblox x Shopify collabs to virtual fashion, Snapchat lenses, and the role of wearables and AI in shaping what comes next. Whethe...