In this special episode of Pinch & Dive, Owi and Ula sit down with Iris Coldibelli, Vice President of Strategy at Havas Health Network, to explore how immersive marketing can be more than just eye-catching. It can be healing, impactful, and deeply intentional. From sensory brand worlds and VR mindfulness tools to immersive wellness activations, this conversation dives into how purpose and innovation intersect. Iris shares insight from global health campaigns, the responsibility of creator...
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In this special episode of Pinch & Dive, Owi and Ula sit down with Iris Coldibelli, Vice President of Strategy at Havas Health Network, to explore how immersive marketing can be more than just eye-catching. It can be healing, impactful, and deeply intentional. From sensory brand worlds and VR mindfulness tools to immersive wellness activations, this conversation dives into how purpose and innovation intersect. Iris shares insight from global health campaigns, the responsibility of creator...
Live from Cannes: Attention, Data & the Future of Immersive Advertising
Pinch & Dive
53 minutes
3 months ago
Live from Cannes: Attention, Data & the Future of Immersive Advertising
Recorded live at Cannes Lions, this special episode of Pinch & Dive brings together Owi, Ula, and guest Philip Lomax (EVP at MediaScience) to talk about the state—and future—of immersive, gamified, and data-driven advertising. We dive into attention metrics, emotional engagement, neuroscience-powered insights, and why the context of an ad matters more than ever. Philip shares groundbreaking research on platforms like Roblox, Hulu, connected TV, and shoppable ads, plus how neuroscience and...
Pinch & Dive
In this special episode of Pinch & Dive, Owi and Ula sit down with Iris Coldibelli, Vice President of Strategy at Havas Health Network, to explore how immersive marketing can be more than just eye-catching. It can be healing, impactful, and deeply intentional. From sensory brand worlds and VR mindfulness tools to immersive wellness activations, this conversation dives into how purpose and innovation intersect. Iris shares insight from global health campaigns, the responsibility of creator...
