In this special episode of Pinch & Dive, Owi and Ula sit down with Iris Coldibelli, Vice President of Strategy at Havas Health Network, to explore how immersive marketing can be more than just eye-catching. It can be healing, impactful, and deeply intentional. From sensory brand worlds and VR mindfulness tools to immersive wellness activations, this conversation dives into how purpose and innovation intersect. Iris shares insight from global health campaigns, the responsibility of creator...
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In this special episode of Pinch & Dive, Owi and Ula sit down with Iris Coldibelli, Vice President of Strategy at Havas Health Network, to explore how immersive marketing can be more than just eye-catching. It can be healing, impactful, and deeply intentional. From sensory brand worlds and VR mindfulness tools to immersive wellness activations, this conversation dives into how purpose and innovation intersect. Iris shares insight from global health campaigns, the responsibility of creator...
In the debut episode of Pinch & Dive, Owi and Ula dive into how immersive technology is transforming e-commerce—from interactive 3D shopping experiences to AI-powered AR assistants. They unpack how Gen Z and Gen Alpha demand more sensory, personalized, and gamified purchase journeys—and why brands must adapt or get left behind. The hosts explore everything from Roblox x Shopify collabs to virtual fashion, Snapchat lenses, and the role of wearables and AI in shaping what comes next. Whethe...
Pinch & Dive
In this special episode of Pinch & Dive, Owi and Ula sit down with Iris Coldibelli, Vice President of Strategy at Havas Health Network, to explore how immersive marketing can be more than just eye-catching. It can be healing, impactful, and deeply intentional. From sensory brand worlds and VR mindfulness tools to immersive wellness activations, this conversation dives into how purpose and innovation intersect. Iris shares insight from global health campaigns, the responsibility of creator...
