In this special episode of Pinch & Dive, Owi and Ula sit down with Iris Coldibelli, Vice President of Strategy at Havas Health Network, to explore how immersive marketing can be more than just eye-catching. It can be healing, impactful, and deeply intentional. From sensory brand worlds and VR mindfulness tools to immersive wellness activations, this conversation dives into how purpose and innovation intersect. Iris shares insight from global health campaigns, the responsibility of creator...
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In this special episode of Pinch & Dive, Owi and Ula sit down with Iris Coldibelli, Vice President of Strategy at Havas Health Network, to explore how immersive marketing can be more than just eye-catching. It can be healing, impactful, and deeply intentional. From sensory brand worlds and VR mindfulness tools to immersive wellness activations, this conversation dives into how purpose and innovation intersect. Iris shares insight from global health campaigns, the responsibility of creator...
From Viewers to Players: Why Passive Entertainment Is Dying
Pinch & Dive
43 minutes
5 months ago
From Viewers to Players: Why Passive Entertainment Is Dying
In this episode of Pinch & Dive, Owi and Ula unpack the slow death of passive entertainment and the explosive rise of interactive, immersive experiences. From gamified Snapchat filters and Roblox concerts to immersive anime and AI-driven storytelling, we explore how the line between viewer and participant is rapidly disappearing. We discuss major brand activations like LEGO x Formula 1 and ELF Beauty in Roblox, immersive training tools, and how companies can build stronger emotional conne...
Pinch & Dive
In this special episode of Pinch & Dive, Owi and Ula sit down with Iris Coldibelli, Vice President of Strategy at Havas Health Network, to explore how immersive marketing can be more than just eye-catching. It can be healing, impactful, and deeply intentional. From sensory brand worlds and VR mindfulness tools to immersive wellness activations, this conversation dives into how purpose and innovation intersect. Iris shares insight from global health campaigns, the responsibility of creator...
