OPERATORS

Postscript.

https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc

Richpanel.

Saras.

https://bit.ly/9OP-Ytdesc

Subscribe to The Marketing Operators Podcast here:

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Operators Titans E005: Peak 21 (with President Roman Khan)

6 days ago

1 hour 8 minutes 10 seconds

OPERATORS

Brought to you by Applovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits.

https://9operators.com/applovin

Founder anxiety. Sleepless nights. Standing on the brink of bankruptcy. Anyone who’s put their own chip on the table knows just how painful leading a brand can be. What if it wasn’t just one brand, but a portfolio of companies?

Join hosts Matthew Bertulli and Jason Panzer as they explore Roman Khan’s journey from staring into the abyss to building a holdco of multiple +$100M brands as the president of Peak 21.

Discover the challenges + triumphs of entrepreneurship, the importance of distribution over product, and Roman’s unique approach to scaling brands like Raycon, Linjer, Nutrition Kitchen, and more. Whether you’re an aspiring entrepreneur or a seasoned business leader, this episode is packed with valuable lessons and brutally honest inspiration.

00:00 – The Titanic Moment: Facing Bankruptcy

02:46 – Learning From Failure and Founder Anxiety

04:20 – From Finance to Rocket Internet

06:09 – Starting Linjer: The $20K Kickstarter Gamble

07:56 – Pivoting to Jewelry and Early Wins

11:25 – Turning 40: Wealth, Purpose & Gratitude

15:26 – The Raycon Story: A $14M Playbook for Growth

25:55 – How to Buy and Scale Companies the Smart Way

39:00 – Leading Teams: Radical Accountability & Execution

47:00 – Marketing Deep Dive: Meta, AppLovin & the Future of Growth

01:05:00 – AI, Creativity & The Next Era of E-commerce

01:22:00 – TITANS 10: Rapid-Fire Founder Insights

1 week ago

1 hour 26 minutes 1 second

OPERATORS

E136: What Top CEOs Do When They Miss Their Numbers

In this episode, the Operators dive deep into the realities of business planning and what happens when things inevitably go off track. They discuss the necessity of formalizing operations as you scale, using frameworks like EOS for quarterly planning and setting OKRs. The hosts share tough lessons on why forecasts are always wrong , the three main reasons plans fail (bad goals, poor execution, or market forces), and the critical growth levers for scaling: brand awareness, new products, and international expansion. They also cover the intense financial discipline required when taking on bank debt and managing covenants , the importance of managing shareholder expectations versus reality , and the best strategies for communicating bad news to your team—like "going ugly early" while always providing hope.

Chapters:

00:00:00 Introduction

00:19:49 Breaking Down Our Quarterly Planning Process

00:33:40 Top Down vs Bottoms Up Strategy

00:49:09 A Tough Lesson in Tripping Bank Covenants

01:03:53 How to Deliver Bad News

Fulfil.io.

The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

Northbeam.

Postscript.

https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc

Richpanel.

Saras.

https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_more

Subscribe to The Marketing Operators Podcast here:

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E135: Operators X Baseball Lifestyle

1 week ago

1 hour 15 minutes 24 seconds

OPERATORS

In this episode, we sit down with Bill and Josh from Baseball Lifestyle to unpack their incredible growth story, from a high school Instagram account to a projected $150 million business. They share the secrets behind their success, including the power of niching down in a passionate community and the relentless consistency of posting content for years to build an audience. We dive deep into their bootstrapped financing strategy, leveraging first-order profitability and revenue-based financing to scale inventory and marketing. Bill and Josh also discuss the critical operational challenges of hyper-growth, the importance of their unique founder partnership, and how their high-frequency product drop model fuels an impressive customer LTV. Discover how they successfully balanced their DTC roots with a massive wholesale expansion into retailers like Dick's Sporting Goods, turning their brand into a nine-figure behemoth.

Chapters:

00:03:50 - Introduction

00:22:35 - Power of a Great Business Duo

00:41:44 - North Star Metric for Your Business

00:57:21 - Painful Reality of Hyper-Growth

01:18:15 - How to Balance Wholesale and E-commerce

Fulfil.io.

The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

Northbeam.

Postscript.

https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc

Richpanel.

Saras.

https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_more

Subscribe to The Marketing Operators Podcast here:

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Operators Titans E003: Musely (with CEO Jack Jia)

2 weeks ago

1 hour 28 minutes

OPERATORS

Brought to you by Applovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits.

https://9operators.com/applovin

Jack Gia shares his expansive journey from enterprise technology to investing to founding Muesly, a prescription skincare brand with over one million customers and $100M in annual revenue.

Along with hosts Matt Bertulli and Mike Beckham, they discuss the importance of innovation, learning from failures, and the challenges of building a telehealth platform. Jack emphasizes the significance of community engagement and real customer stories in marketing, as well as the core ethos of DIY. He offers valuable insights for aspiring entrepreneurs — a calculated yet action-oriented approach to business.

3 weeks ago

1 hour 19 minutes 47 seconds

OPERATORS

E134: Thrasio: The Truth, with co-founder John Hefter

What's it like to build the fastest-growing company in American history... and then watch it all come crashing down? We sat down with John Hefter, co-founder of the legendary Amazon aggregator Thrasio, for a brutally honest conversation about the company's wild ride from a multi-billion dollar unicorn to bankruptcy.John takes us from the very beginning, launching from a co-founder's basement with a simple Google search to raising nearly $3.5 billion and reaching a staggering $9 billion valuation. He shares the incredible inside story of "Angry Orange," the pet deodorizer brand that became the "smell of gold" and proved their model could work on a massive scale.But with insane growth came chaos. John pulls back the curtain on the dark side of the Amazon marketplace, battling black-hat sellers and the operational nightmare of acquiring four companies in a single week. He reveals the surreal moment he knew the dream was over, standing at a lavish party in Cabo when he got the call about a single, catastrophic $450 million inventory mistake.This isn't just a business story; it's a cautionary tale about the real cost of moving too fast. Tune in to hear John's unfiltered take on the future of Amazon FBA, his hard-won advice for founders, and what comes after surviving the unicorn rollercoaster.Chapters:00:00:00 - Introduction

00:05:10 - How Thrasio Started in a Basement

00:19:11 - Insane Pre-COVID Growth

00:23:18 - Beginning of the End

00:41:39 - The Moment It All Blew Up

00:53:57 - Future of Amazon FBAPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

3 weeks ago

1 hour 4 minutes 47 seconds

OPERATORS

E133: Goodbye Websites. Hello AI Commerce.

What is the future of e-commerce? In this episode, the Operators tackle the biggest questions facing brands today. We explore the rise of "Agentic Commerce" and the concept of the "Me Store". A future where personal AI assistants curate and conduct our shopping, potentially replacing the traditional e-commerce storefront as we know it.The conversation then dives deep into one of the most critical topics for any founder: brand. How do you distinguish between building an enduring brand versus chasing a fleeting trend? We break down the Stanley cup phenomenon as a case study and debate the best ways to measure true brand power. Is it about pricing power and repeat purchase rates, or is brand evangelism the ultimate metric? Finally, we explore different strategies for brand growth and category expansion, looking at how to stay true to a core customer while still finding new avenues for growth. Join us for a forward-looking discussion on the threats, opportunities, and strategic pivots required to win in the next era of commerce.Chapters:00:00:00 - Introduction00:06:15 - Stealing Marketing Ideas from 50 Years Ago00:17:47 - How AI Will Change E-Commerce Forever00:36:44 - How Do You Actually Measure "Brand"?00:49:30 - Analyzing Post-Purchase Survey Data00:56:52 - Brand vs. TrendPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

1 month ago

1 hour 23 minutes 57 seconds

OPERATORS

Operators Titans E001: Caden Lane (with CEO Katy Mimari)

Brought to you by Applovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits.

https://9ops.co/channels

Hosts Matthew Bertulli and Sean Frank go behind-the-scenes with Katy Mimari, founder and CEO of +$100M baby brand Caden Lane.

Katy shares her 21-year entrepreneurial journey, detailing the motivations behind starting her company, the challenges faced during economic downturns, and her pivotal decision to transition into DTC.

She discusses the importance of product expansion, compassionate leadership, and the lessons learned throughout her journey.

Katy reflects on the decision not to sell her company along with the personal growth that has come from navigating the complexities of business ownership, going from single mother to blended family, and life.

Chapters

00:00 The Genesis of Caden Lane

09:20 Navigating Challenges and Growth

17:46 The Transition to Direct-to-Consumer

25:50 Rebuilding and Expanding Product Lines

37:06 The Decision Not to Sell: A Personal Journey

56:37 Lessons Learned and Future Aspirations

1 month ago

1 hour 18 minutes 2 seconds

OPERATORS

E132: Time to go back to the office?

This conversation explores the dynamics of remote and hybrid work models, the impact of company culture on brand identity, and the generational differences in workplace engagement. The speakers discuss the importance of flexibility, accountability, and how to navigate controversies within brand communities. They emphasize that a strong culture can enhance brand performance and that the future of work may lie in a hybrid approach that balances in-person and remote interactions. In this conversation, the speakers delve into the intricacies of branding, emphasizing the importance of storytelling, customer acquisition, and the need for brands to be remarkable. They discuss how successful brands often evolve based on customer feedback and the significance of data in shaping brand strategies. The conversation also touches on the role of influencers and counter-positioning in establishing a brand's identity.

Chapters:

00:00 Introduction

07:55 Balancing Flexibility and Accountability

14:30 Generational Perspectives on Work and Learning

20:19 The Role of Culture in Brand Identity

40:35 The Essence of Branding

55:46 Fluidity in Targeting Customers

01:05:00 The Role of Data in Brand Strategy

01:15:20 The Impact of Influencers on Brand Success

Fulfil.io.

The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

Northbeam.

Postscript.

https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc

Richpanel.

Saras.

https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_more

Subscribe to The Marketing Operators Podcast here:

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E131: Masterclass in Product Development (What Actually Works)

1 month ago

1 hour 21 minutes 30 seconds

OPERATORS

In this episode, the Operators break down how to build a world-class product development organization. They dive into how to structure your product team and debate who should own the process from idea to launch. They also tackle the classic question of whether your strategy should be marketing-led or product-led.

Drawing from their own expensive mistakes and huge successes, the hosts share hard-won lessons on the toughest challenge of all: choosing what to make. They share their strategies for balancing groundbreaking 'hero' products with simple, iterative improvements. They also explain the critical difference between products designed to acquire new customers (CAC products) and those built to increase customer lifetime value (LTV products).

Chapters:

00:00 Introduction

05:45 How to Structure Your Product Team

19:21 Deciding What to Make

30:16 Learning from Wins And Fails

44:16 The "Ready to Launch" Dilemma

Fulfil.io.

The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

Northbeam.

Postscript.

https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc

Richpanel.

Saras.

https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_more

Subscribe to The Marketing Operators Podcast here:

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E130: How to get your brand AI ready

1 month ago

1 hour 10 minutes 32 seconds

OPERATORS

In this episode of the Operators Podcast, Krishna Poda, CEO of Saras Analytics, joins the hosts to break down the tangible ways AI is revolutionizing business operations. The conversation moves beyond the hype to explore how companies are leveraging artificial intelligence for significant productivity gains across various departments. They discuss the foundational importance of creating a centralized "single source of truth" for data, which allows AI tools to provide instant, accurate business insights and automate reporting that once took analysts days to compile. The group also shares real-world examples, from building AI-powered "ad factories" that generate massive volumes of creative content to developing custom internal GPTs that act as a company "brain" for streamlined communication, onboarding, and strategy. Ultimately, the discussion highlights how AI is becoming an indispensable operating system for modern businesses, enabling teams to analyze customer feedback, refine product development, and make faster, more informed decisions.

Chapters:

00:00 Introduction

06:04 - AI as an Operating System

20:51 - Getting a Business "AI Ready"

37:39 - Generative AI for Content

54:43 - The Future of Remote Work and AI

01:07:24 - Developing an AI Strategy

Fulfil.io.

The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

Northbeam.

Postscript.

https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc

Richpanel.

Saras.

https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_more

Subscribe to The Marketing Operators Podcast here:

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E129: Confessions of a Consumer Banker

1 month ago

1 hour 19 minutes 43 seconds

OPERATORS

In this conversation, Arash discusses his extensive experience in finance, particularly in private equity and M&A, drawing parallels between the current economic climate and the 2008 recession. He highlights the challenges faced by companies today, including the rise of 'zombie companies' that thrived on easy capital but now struggle with profitability. The discussion also covers the current state of consumer behavior, market dynamics, and the importance of gross margins in determining a company's health and attractiveness to investors. In this conversation, the speakers delve into the current state of the consumer market, discussing the challenges of valuation, investor expectations, and the characteristics of successful brands. They explore the impact of AI on banking and the future of investment, emphasizing the importance of building a strong brand connection with consumers. The discussion also highlights the need for businesses to adapt to changing market conditions and the significance of maintaining a long-term vision.

Chapters:

00:00 Introduction

12:41 The Current State of M&A and Private Equity

24:28 Consumer Behavior and Market Dynamics

39:05 The Rise of Zombie Companies and Market Challenges

42:53 Valuation Challenges in a Shifting Market

49:53 Identifying Successful Brands in Consumer Markets

01:02:29 The Future of Banking in an AI-Driven World

Fulfil.io.

The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

Northbeam.

Postscript.

https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc

Richpanel.

Saras.

https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_more

Subscribe to The Marketing Operators Podcast here:

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E128: Building Two Brands: Jocko Fuel and Origin

2 months ago

1 hour 20 minutes 20 seconds

OPERATORS

In this episode, entrepreneur Pete details the complex and risky strategy behind scaling his two nine-figure companies, Jocko Fuel and Origin, at the same time. He reveals how for years he used the high-margin cash flow from his successful supplement partnership with Jocko Willink to fund a seemingly impossible dream: a vertically-integrated, "Made in America" manufacturing operation. This synergy fueled incredible growth, but the pressure of managing two fundamentally different business models eventually led to a crisis. After taking on a private equity partner, Pete faced his most challenging year as a leader, navigating millions in losses and a catastrophic inventory overage. To save the enterprise, he had to make a critical, unconventional decision that few founders would dare to consider. This is the unfiltered story of the brutal lessons of hyper-growth and the strategic thinking that led him to fire himself.

Chapters:

00:00 Introduction

11:58 Building a Brand with Jocko Willink

22:38 Shared Resources and Team Structure

30:15 The Role of Private Equity

39:47 The Emotional Journey of Brand Separation

52:11 Leadership Challenges and Trust in Decision Making

01:00:50 Learning The Importance of Data

01:15:40 The Evolution of Customer Demographics

Fulfil.io.

The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

Northbeam.

Postscript.

https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc

Richpanel.

Saras.

https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_more

Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

Subscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS

2 months ago

1 hour 28 minutes 45 seconds

OPERATORS

E127: The Real Cost of Chasing Growth

In this episode, the hosts explore the foundational financial strategies that underpin 8 and 9-figure e-commerce success. Drawing questions directly from the eCommerceFuel community, the hosts pull back the curtain on their distinct approaches to financial planning, forecasting, and capital allocation. The discussion navigates the complexities of annual budgeting, the critical decisions behind reinvesting profits versus taking dividends, and the intense debate over how to truly measure a good investment. This is an essential listen for any founder grappling with the transition from a scrappy startup to a mature, scalable enterprise. Tune in to hear how the leaders of major brands handle the financial discipline required for sustainable, high-level growth.

Chapters:

00:00 Introduction

28:13 Navigating Product Development Timelines

40:00 The Challenges of Forecasting and Demand Planning

47:44 The Pressure of Growth and Stakeholder Expectations

52:02 Leveraging Data and AI for Business Insights

55:50 Balancing Growth and Returns

01:02:50 Understanding Working Capital and Its Importance

01:07:00 Return on Invested Capital

Fulfil.io.

The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

Northbeam.

Postscript.

https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc

Richpanel.

Saras.

https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_more

Subscribe to The Marketing Operators Podcast here:

https://www.youtube.com/@MarketingOperators

Subscribe to The Finance Operators here:

https://www.youtube.com/@FinanceOperatorsFOPS

https://9operators.com/

2 months ago

1 hour 25 minutes 7 seconds

OPERATORS

E126: Black Friday 2025

In this episode, the hosts discuss the upcoming Q4, focusing on predictions, market challenges, and strategies for Black Friday. They delve into the impact of tariffs on pricing and supply chains, the importance of value engineering, and the necessity of optimizing inventory. The conversation also highlights the significance of creative investment in marketing and the need for effective audience engagement strategies. The hosts share actionable tips for brands to prepare for the holiday season, emphasizing the importance of planning and adaptability in a changing market.

Chapters:

00:00 Introduction

04:09 Catch-up

10:13 Navigating Tariffs and Supply Chain Challenges

19:26 Market Positioning

26:03 Value Engineering and Cost Management

31:50 Consumer Trends and Market Outlook

40:48 Pricing Strategies

50:45 Creative Investment for Marketing Success

56:04 Optimism for Q4

01:01:49 Finding Talent and Building Effective Teams

01:16:19 Margin Expansion Strategies for E-commerce Brands

Fulfil.io.

The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

Northbeam.

Postscript.

https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc

Richpanel.

Saras.

https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_more

Subscribe to The Marketing Operators Podcast here:

Subscribe to The Finance Operators here:

E125: Bold Creative Wins Where Budgets Can’t

2 months ago

1 hour 21 minutes 28 seconds

OPERATORS

In this episode the hosts interview Jacques, CEO of Raindrop Agency, discussing the agency's journey. Particularly their work with Dr. Squatch, which grew from a $3 million company to a billion-dollar sale. They explore the dynamics of creative advertising, the importance of storytelling, and the agency's unique approach to brand campaigns. The conversation also touches on the role of AI in creative production and the future of advertising, emphasizing the need for brands to invest in narrative-driven campaigns rather than relying solely on UGC.

Chapters:

00:00 Introduction

05:24 Jacques and the Raindrop Agency

10:00 The Dr. Squatch Success Story

20:40 Creative Philosophy and Agency Operations

36:10 The Ideal Client and Brand Building

54:39 Campaign Strategy and Timelines

01:09:13 The Role of AI in Creative Advertising

Fulfil.io.

The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

Northbeam.

Postscript.

https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc

Richpanel.

Saras.

https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_more

Subscribe to The Marketing Operators Podcast here:

Subscribe to The Finance Operators here:

E124: Winning Big In Consumer With Grüns' Founder Chad Janis

3 months ago

1 hour 23 minutes 33 seconds

OPERATORS

In this conversation, Chad Janis shares his journey from investment banking to entrepreneurship, detailing his experiences in the consumer goods sector and the founding of Grüns. He discusses the importance of understanding consumer behavior, managing customer acquisition costs, and the challenges of scaling operations. Chad emphasizes the significance of team culture and the need for innovation in product development, particularly in the supplement industry. He also shares insights on financing growth and maintaining quality and trust in a competitive market.

Chapters:

00:00 Introduction

04:03 The Entrepreneurial Mindset - Insights from Chad's Background

08:44 Understanding Consumer Behavior - Lessons from Investment

14:00 Customer Acquisition Costs - The Key to Sustainable Growth

20:41 Balancing LTV and CAC - Strategies for Success

28:21 Product Development - Crafting the Perfect Gummy

36:16 Scaling Challenges in Operations

42:46 The Importance of Operational Backbone

50:07 Rapid Growth Strategies

57:17 Navigating the Supplement Industry's Challenges

01:03:01 Navigating Quality and Safety in Supplements

01:08:28 Financing Strategies for Sustainable Growth

01:15:34 The Importance of Control in Business

01:27:13 Building a Strong Team for Long-term Success

Fulfil.io.

The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

Northbeam.

Postscript.

https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc

Richpanel.

Saras.

https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_more

Subscribe to The Marketing Operators Podcast here:

Subscribe to The Finance Operators here:

E123: The Meta Incrementality Report: Lessons from 640 Haus Experiments

3 months ago

1 hour 33 minutes 27 seconds

OPERATORS

This week on the Operators Podcast, Olivia Kory from Haus joins the hosts to talk about incrementality in digital advertising, particularly focusing on Meta's role and effectiveness. Olivia shares insights from over 640 incrementality tests, revealing how Meta ads significantly impact business performance.

The conversation also touches on the challenges of measuring organic demand, the importance of proper testing methodologies, and the operationalization of incrementality in marketing strategies. The hosts explore personal journeys in e-commerce and the implications of relying heavily on Meta for advertising success.

Chapters:

00:00 Introduction

19:07 The Role of Incrementality in Marketing Strategy

28:59 Challenges and Opportunities in Marketing Measurement

36:46 The Science Behind Incrementality Testing

40:03 Diving into the Meta Report

49:14 Understanding Meta's Impact on Brands

54:18 The Power of Omni-Channel Marketing

01:04:03 The Future of Advertising with AI

01:21:32 The Shift from Manual to Automated Strategies

01:26:31 Mid Funnel Testing

01:39:32 The Future of Marketing Beyond Clicks

Fulfil.io.

The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

Northbeam.

Postscript.