E134: Thrasio: The Truth, with co-founder John Hefter

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OPERATORS

145 episodes

5 days ago

In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you.

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E134: Thrasio: The Truth, with co-founder John Hefter

OPERATORS

1 hour 4 minutes 47 seconds

4 weeks ago

E134: Thrasio: The Truth, with co-founder John Hefter

What's it like to build the fastest-growing company in American history... and then watch it all come crashing down? We sat down with John Hefter, co-founder of the legendary Amazon aggregator Thrasio, for a brutally honest conversation about the company's wild ride from a multi-billion dollar unicorn to bankruptcy.John takes us from the very beginning, launching from a co-founder's basement with a simple Google search to raising nearly $3.5 billion and reaching a staggering $9 billion valuation. He shares the incredible inside story of "Angry Orange," the pet deodorizer brand that became the "smell of gold" and proved their model could work on a massive scale.But with insane growth came chaos. John pulls back the curtain on the dark side of the Amazon marketplace, battling black-hat sellers and the operational nightmare of acquiring four companies in a single week. He reveals the surreal moment he knew the dream was over, standing at a lavish party in Cabo when he got the call about a single, catastrophic $450 million inventory mistake.This isn't just a business story; it's a cautionary tale about the real cost of moving too fast. Tune in to hear John's unfiltered take on the future of Amazon FBA, his hard-won advice for founders, and what comes after surviving the unicorn rollercoaster.Chapters:00:00:00 - Introduction

00:05:10 - How Thrasio Started in a Basement

00:19:11 - Insane Pre-COVID Growth

00:23:18 - Beginning of the End

00:41:39 - The Moment It All Blew Up

00:53:57 - Future of Amazon FBAPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/