Operators Titans E006: MAËLYS (With Co-Founder & CMO Yariv Citron)

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OPERATORS

145 episodes

5 days ago

In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you.

Entrepreneurship

Business

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Entrepreneurship

Business

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Operators Titans E006: MAËLYS (With Co-Founder & CMO Yariv Citron)

OPERATORS

1 hour 25 minutes 36 seconds

5 days ago

Operators Titans E006: MAËLYS (With Co-Founder & CMO Yariv Citron)

Brought to you by Applovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits.

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Join hosts Matt Bertulli and Jason Panzer to experience the journey of Yariv Citron, Co-Founder & CMO of MAËLYS. After leaving law school, Yariv faced the crushing decision to shut down his first business. Yet, he emerged resilient, venturing into the fiercely competitive beauty industry with a bold vision to “break the feed” and redefine body care.

Born from a hero product, the Booty Lift and Firm Mask, Yariv and his co-founders took a daring leap, securing personal loans to fund their dream and launch MAËLYS with a mega-influencer campaign centered on Khloe Kardashian. This bold move not only expanded their audience but also solidified MAËLYS as a brand that challenges norms and empowers women with innovative, clinically proven solutions.

Today, the company is on track to achieve $150-200 million in annual revenue while maintaining profitability. Discover how personal setbacks became the foundation for extraordinary success, and learn the tactics behind MAËLYS’ rapid growth. This episode is essential listening for anyone looking to understand the grit, innovation, and determination required to build a disruptive brand.