Noob Gaming. A Beginner's Guide to Gamespace with Division

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Will Kemble Clarkson

7 episodes

3 months ago

Charles Vallance, founding partner of global ad agency VCCP and MacDaddy of strategy, joins Noob Gaming to explore the overlaps between advertising, live streaming and gaming culture. We cover everything from how brands create “shapeshifting” identities that work across media, to the parallels between playground catchphrases and modern memes, to why gaming may be today’s ultimate underground culture. Packed with wisdom, war stories and advice for anyone trying to connect with next-gen audienc...

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Episodes (7/7)

Noob Gaming. A Beginner's Guide to Gamespace with Division

From Adland to Gameland: Charles Vallance on Building Bold Brands in New Worlds

Charles Vallance, founding partner of global ad agency VCCP and MacDaddy of strategy, joins Noob Gaming to explore the overlaps between advertising, live streaming and gaming culture. We cover everything from how brands create “shapeshifting” identities that work across media, to the parallels between playground catchphrases and modern memes, to why gaming may be today’s ultimate underground culture. Packed with wisdom, war stories, and advice for anyone trying to connect with next-gen audien...

3 months ago

39 minutes

Noob Gaming. A Beginner's Guide to Gamespace with Division

Jo Redfern on what Gen Z and Gen Alpha wish you knew about entertainment!

Jo Redfern is one of the sharpest minds working at the intersection of kids, media, gaming, and fandom. She’s the founder of Futurehood Media, co-host of the Kids Media Club Podcast, and has helped brands from Disney to Roblox figure out how to stay relevant with the next generation. In this episode, we unpack: How Gen Z and Gen Alpha really experience media (hint: there is no online vs. offline)Why games like Roblox are the new playground, classroom, and social network combinedHow gaming dri...

4 months ago

51 minutes

Noob Gaming. A Beginner's Guide to Gamespace with Division

Hani Hashem, Founder of game studio Fahy, on how Saudi is betting big on gaming’s future

In this episode, Will is joined by Hani Hashem, co-founder and CEO of Fahy Studio – a trailblazing Saudi gaming studio at the heart of the Kingdom’s creative boom. From modding Pokémon games in his teens to helping shape the future of Saudi Arabia’s gaming ecosystem, Hani’s journey is one of vision, guts, and gameplay. Together, they explore: • How Vision 2030 is turning gaming into a national priority • The realities of building games (and studios) from scratch • The hidden challenges ...

6 months ago

58 minutes

Noob Gaming. A Beginner's Guide to Gamespace with Division

Jon Birchall from LadBIBLE on what gaming and live streaming can learn from modern media

In this episode of Noob Gaming, we sit down with John Birchall, Editorial Director at LADbible, to unpack what gaming and live streaming can learn from modern media. From his journey through legacy sports media to LADbible’s position as a Gen Z powerhouse, John shares insights on community-building, platform shifts, and how brands can engage with digital audiences without losing authenticity. We also explore the parallels between social media’s rise and the future of game space — and yes, we ...

7 months ago

54 minutes

Noob Gaming. A Beginner's Guide to Gamespace with Division

Lorne Balfe, legendary film and game composer, on how gaming can be an essential form of escape

In this episode of Noob Gaming, composer Lorne Balfe, the man behind epic scores for films like TopGun Maverick and Mission: Impossible Dead Reckoning and massive game titles Call of Duty, Assassin’s Creed talks us through his unconventional career and approach to composing. We explore how scoring for games is different from films, why gaming still gets looked down on as an art form (and why that's stupid), and how music helps players feel their way through a game. We also take so...

7 months ago

58 minutes

Noob Gaming. A Beginner's Guide to Gamespace with Division

Fabien Siouffi on how gaming helps us be better humans

Fabien Siouffi joins Noob Gaming to explore the intersection of games, art, and culture. From pioneering online gaming in Asia to working with philosophers and artists in VR, Fabien shares his journey of using interactive worlds to reshape how we experience life. He challenges the perception of games as mere escapism, arguing they are tools for practicing reality, a place where we learn, belong, and evolve. We discuss gaming’s growing legitimacy in the art world, its power as a storytelling m...

8 months ago

1 hour 2 minutes

Noob Gaming. A Beginner's Guide to Gamespace with Division

Ben Mattes - Mr Angry Birds from Rovio Entertainment on a living a playful life.

Our first episode of NOOB Gaming is a wonderful, open exploration of what Gamespace is with Ben Mattes...AKA Mr Angry Birds. Ben is not only a highly accomplished builder of game worlds, but someone who has lived a life where PLAY has been central. We cover the fundamentals of the gaming industry, how it all works, but mainly get into the weeds of games, game design and how play makes us better humans. Our sponsor is DIVISION www.division.ae Intro Music is Run created by Tristan Bart...

8 months ago

1 hour 8 minutes