Noob Gaming. A Beginner's Guide to Gamespace with Division
Will Kemble Clarkson
7 episodes
3 months ago
Charles Vallance, founding partner of global ad agency VCCP and MacDaddy of strategy, joins Noob Gaming to explore the overlaps between advertising, live streaming and gaming culture. We cover everything from how brands create “shapeshifting” identities that work across media, to the parallels between playground catchphrases and modern memes, to why gaming may be today’s ultimate underground culture. Packed with wisdom, war stories and advice for anyone trying to connect with next-gen audienc...
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Charles Vallance, founding partner of global ad agency VCCP and MacDaddy of strategy, joins Noob Gaming to explore the overlaps between advertising, live streaming and gaming culture. We cover everything from how brands create “shapeshifting” identities that work across media, to the parallels between playground catchphrases and modern memes, to why gaming may be today’s ultimate underground culture. Packed with wisdom, war stories and advice for anyone trying to connect with next-gen audienc...
Jo Redfern on what Gen Z and Gen Alpha wish you knew about entertainment!
Noob Gaming. A Beginner's Guide to Gamespace with Division
51 minutes
4 months ago
Jo Redfern on what Gen Z and Gen Alpha wish you knew about entertainment!
Jo Redfern is one of the sharpest minds working at the intersection of kids, media, gaming, and fandom. She’s the founder of Futurehood Media, co-host of the Kids Media Club Podcast, and has helped brands from Disney to Roblox figure out how to stay relevant with the next generation. In this episode, we unpack: How Gen Z and Gen Alpha really experience media (hint: there is no online vs. offline)Why games like Roblox are the new playground, classroom, and social network combinedHow gaming dri...
Noob Gaming. A Beginner's Guide to Gamespace with Division
Charles Vallance, founding partner of global ad agency VCCP and MacDaddy of strategy, joins Noob Gaming to explore the overlaps between advertising, live streaming and gaming culture. We cover everything from how brands create “shapeshifting” identities that work across media, to the parallels between playground catchphrases and modern memes, to why gaming may be today’s ultimate underground culture. Packed with wisdom, war stories and advice for anyone trying to connect with next-gen audienc...
