Noob Gaming. A Beginner's Guide to Gamespace with Division
Will Kemble Clarkson
7 episodes
3 months ago
Charles Vallance, founding partner of global ad agency VCCP and MacDaddy of strategy, joins Noob Gaming to explore the overlaps between advertising, live streaming and gaming culture. We cover everything from how brands create “shapeshifting” identities that work across media, to the parallels between playground catchphrases and modern memes, to why gaming may be today’s ultimate underground culture. Packed with wisdom, war stories and advice for anyone trying to connect with next-gen audienc...
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Charles Vallance, founding partner of global ad agency VCCP and MacDaddy of strategy, joins Noob Gaming to explore the overlaps between advertising, live streaming and gaming culture. We cover everything from how brands create “shapeshifting” identities that work across media, to the parallels between playground catchphrases and modern memes, to why gaming may be today’s ultimate underground culture. Packed with wisdom, war stories and advice for anyone trying to connect with next-gen audienc...
From Adland to Gameland: Charles Vallance on Building Bold Brands in New Worlds
Noob Gaming. A Beginner's Guide to Gamespace with Division
39 minutes
3 months ago
From Adland to Gameland: Charles Vallance on Building Bold Brands in New Worlds
Charles Vallance, founding partner of global ad agency VCCP and MacDaddy of strategy, joins Noob Gaming to explore the overlaps between advertising, live streaming and gaming culture. We cover everything from how brands create “shapeshifting” identities that work across media, to the parallels between playground catchphrases and modern memes, to why gaming may be today’s ultimate underground culture. Packed with wisdom, war stories, and advice for anyone trying to connect with next-gen audien...
Noob Gaming. A Beginner's Guide to Gamespace with Division
Charles Vallance, founding partner of global ad agency VCCP and MacDaddy of strategy, joins Noob Gaming to explore the overlaps between advertising, live streaming and gaming culture. We cover everything from how brands create “shapeshifting” identities that work across media, to the parallels between playground catchphrases and modern memes, to why gaming may be today’s ultimate underground culture. Packed with wisdom, war stories and advice for anyone trying to connect with next-gen audienc...
