Two key elements to building Lecka are having a great product and building long-lasting trust with communities. Everything else will fall into place then.
How do we build communities?
We work with numerous running clubs around the world. We give them samples to try, we tell the story, and try to understand how we can add value.
We work with various sports events where we provide small 10g samples of our bars for checkpoint nutrition. We don't provide actual products for free giveaways. That devalues our products.
We work with athletes who have a strong offline community. As people need to experience Lecka offline, we prefer athletes who can share the Lecka love with their friends and community members. Also, we do not ask for being the exclusive nutrition partner of the athlete.
Plus, we work with other brands that host events and share our vision of community building.
Find it here:
USA: www.getlecka.com
Denmark: www.getlecka.dk
Vietnam: www.getlecka.vn
Germany: www.getlecka.de
Singapore: https://www.rdrc.sg/products/lecka-energy-gel-cacao-coffee
Hong Kong: https://foodisdom.is/products/lecka-natural-vegan-energy-gel-coffee-cacao-43g
Follow us on Instagram:
- www.instagram.com/leckanutrition
- www.instagram.com/lecka.bites
Hear the background story about the launch in Puerto Rico and Switzerland. He takes you through the last few months of work and how those two countries came about. Also, each country brings its challenges and opportunities. We never stop learning!
Additionally, learn more about why we stopped the research into a hydration powder based on processed sugars. No dextrin, fructose, sucrose or anything whatsoever can be found in our products.
We stay true to our mission of real food nutrition.
Find it here:
USA: www.getlecka.com
Denmark: www.getlecka.dk
Vietnam: www.getlecka.vn
Germany: www.getlecka.de
Singapore: https://www.rdrc.sg/products/lecka-energy-gel-cacao-coffee
Hong Kong: https://foodisdom.is/products/lecka-natural-vegan-energy-gel-coffee-cacao-43g
Follow us on Instagram:
- www.instagram.com/leckanutrition
- www.instagram.com/lecka.bites
Hear the background story of creating and launching the coffee cacao energy gel - the world's first energy gel made from Vietnamese robusta coffee and cacao.
From testing with the first ingredients in late 2024 to testing with our athletes and launching it in May 2025, this gives you insights into how we at Lecka create a new product from scratch.
Delicious and functional. This gel delivers 100 calories and 90mg of caffeine.
Find it here:
USA: www.getlecka.com
Denmark: www.getlecka.dk
Vietnam: www.getlecka.vn
Germany: www.getlecka.de
Singapore: https://www.rdrc.sg/products/lecka-energy-gel-cacao-coffee
Hong Kong: https://foodisdom.is/products/lecka-natural-vegan-energy-gel-coffee-cacao-43g
Follow us on Instagram: www.instagram.com/leckanutrition
We invite our two AI experts, Tom and Ann, who were 'fed' with the latest research on 'eco-friendly packaging'.
They explore the complexities of evaluating the environmental impact of bio-based and fossil fuel-based polymers. The discussion centres around the finding that there is no simple answer to which type of polymer is more environmentally friendly.
The episode highlights a recent study that compared 50 bio-based polymers and 39 fossil-based polymers and found no clear winner in terms of environmental impact.
The research reveals a significant variation in environmental impacts across all materials, making it impossible to declare any single material as superior.
Link to research:
https://www.sciencedirect.com/science/article/abs/pii/S0959652620312051?via%3Dihub
Available on all major podcast platforms: Listen on Spotify
Listen on Apple Podcast --- Special 10% discount for US listeners: BITES10 Visit our website: www.getlecka.com Follow us on Instagram: www.instagram.com/leckanutrition Reach out: info@getlecka.com Shop on Amazon
Not many other people in Asia love Backyard racing as much as Ned Phillips does. He recently won the Singapore Backyard Championship and qualified for the BIG's Backyard World Championship in Tennessee 2025. How to run a Backyard you might wonder? Ned takes us through his tips & tricks for one of the most exciting endurance sports right now. This is the ultimate Backyard racing guide. All information in one place: - training - timing strategies - nutrition - team effort - gear ... and much more! Tune in to learn more and be inspired to do your backyard race soon! Available on all major podcast platforms: Listen on Spotify
Listen on Apple Podcast --- Special 10% discount for US listeners: BITES10 Visit our website: www.getlecka.com Follow us on Instagram: www.instagram.com/leckanutrition Reach out: info@getlecka.com Shop on Amazon: amazon.com
In this Lecka Bites episode, Markus dives into the adventurous life of Kieren D’Souza, India's first ultramarathon runner to complete the grueling Spartathlon—a 246 km race in Greece. Kieren shares how he left city life behind to pursue trail running in Manali, taking on high-altitude, rugged terrain with limited resources and support. A true pioneer in Indian ultrarunning, Kieren helped shape India’s emerging trail scene, drawing from his own journey of self-reliance and perseverance. Markus and Kieren discuss the rapid growth of trail running across Asia and the competitive spirit uniting athletes from diverse backgrounds.
With a mix of humility and grit, Kieren reminds listeners to embrace challenges, learn from mistakes, and keep pushing toward new goals.
Links: https://www.instagram.com/kierendsouza/
https://en.wikipedia.org/wiki/Kieren_D%27Souza Available on all major podcast platforms: Listen on Spotify
Listen on Apple Podcast --- Special 10% discount for US listeners: BITES10 Visit our website: www.getlecka.com Follow us on Instagram: www.instagram.com/leckanutrition Reach out: info@getlecka.com Shop on Amazon: amazon.com
In this Lecka Bites episode, trail runner Valentin Orange talks about his recent attempt at the UTMB 100-mile race. Valentin shares his rigorous training journey after moving back to the French Alps and how his excitement turned to struggle during the race, with fatigue and knee pain eventually forcing him to stop at kilometre 115.
Reflecting on his DNF (Did Not Finish), Valentin identifies factors such as overtraining, inadequate rest, and lack of focus on nutrition, noting that his mental resilience was also tested.
The experience has prompted him to adjust his approach to future races, focusing more on setting realistic goals and listening to his body.
Valentin finds gratitude in the lessons learned, recognizing that setbacks can provide valuable insights into both physical and mental endurance.
Timestamps: (00:10) Intro Valentin Orange (01:20) Recap of his UTMB 100 mile race (06:00) What's happening inside the mind when stopping? (11:30) The new feeling of DNF & how to overcome it (16:40) The importance of nutrition in training (21:20) Dealing with impermanent pain (24:16) How a DNF builds character & changes one's life (26:00) Changing approach in public exposure (29:15) Training the mind (30:50) Many factors impact performance Links: https://www.instagram.com/val_orange/ https://www.youtube.com/@val_orange https://valentinorange.com/ Available on all major podcast platforms: Listen on SpotifyListen on Apple Podcast --- Special 10% discount for US listeners: BITES10 Visit our website: www.getlecka.com Follow us on Instagram: www.instagram.com/leckanutrition Reach out: info@getlecka.com Shop on Amazon: amazon.com
Markus sits down with Jakob Bloch, aka the “Danish Ultra Runner,” for an engaging chat on extreme desert races, nutrition strategies, and the challenges of running in diverse climates.
Jakob shares insights from his upcoming race in Chile’s Atacama Desert and his past experiences in the Sahara, highlighting his go-to fuel sources, mental stamina, and team dynamics in these gruelling races.
They also discuss Lecka's latest nutrition products, with Jakob offering valuable feedback. This episode is a must-listen for ultra-endurance athletes and fans of adventurous races worldwide.
(00:15) Intro Jakob
(01:40) The Speed Project: Atacama Desert
(11:30) Jakob's fueling strategy for Atacama
(15:50) Info about Lecka Energy Gel
(25:20) Jakob's races in the Sahara
(29:00) Analysing the sweat rate in a lab
(33:30) Plans for 2025
---
Special 10% discount for US listeners: BITES10
Visit our website: www.getlecka.com
Follow us on Instagram: www.instagram.com/leckanutrition
Reach out: info@getlecka.com
Shop on amazon: amazon.com
In this episode of the Lecka Bites Podcast, Markus sits down with Tyler d'Arcy, an elite Canadian ultra-runner fresh off his impressive win at the Fat Dog 100K race. Tyler shares the unique training journey that led him to victory, including spending months at altitude in Kenya and using his job as a tree planter to build endurance and mental toughness. He talks about how these grueling 12-hour days in harsh conditions prepared him physically and mentally to tackle ultra races, where pushing through pain is part of the challenge. Tyler also dives into the detailed strategy behind his race win, from pacing to nailing his nutrition with precise fueling techniques that gave him an edge over the competition.
But Tyler’s ambitions don’t stop there. He’s preparing for another exciting challenge: a Mount Kenya FKT (Fastest Known Time) attempt during a three-month altitude training block. Fueled by his "Be like water" philosophy, Tyler explains how staying mentally flexible and calm helps him navigate tough race conditions—like the sudden hailstorm that hit during Fat Dog. As he looks ahead to his next adventure, Tyler’s passion for ultra-running shines through, making this episode a must-listen for anyone inspired by pushing the limits of human endurance. #LeckaBites #UltraRunning #TrailRunning #FatDog100 #MountKenyaFKT
Timestamps:
(00:00) Introduction of Tyler D'Arcy and recent race win
(00:57) Tyler's training journey for the 100K Fat Dog race
(03:39) Pre-race altitude training and preparation
(05:12) Tree planting as training for ultra-running
(07:27) Mental and physical benefits of tree planting
(08:34) Winning the Fat Dog 100K race
(10:31) Nutrition strategies during the race
(15:00) Mental strategy: "Be like water" philosophy
(16:55) Recovery after the race and fueling benefits
(19:01) Reflections on low points during the race
(19:24) UTMB Whistler race: Feedback and community views
(22:43) Tyler's winter plans and the Mount Kenya FKT
(25:34) Excitement for future races and FKT attempt in Kenya
(26:04) Closing remarks: Coaching and future goals
Learn more about Lecka:
info@getlecka.com
In this episode, Markus dives deep into the science of carbohydrate loading for endurance athletes. He explains what carb loading is, how it works, and why it’s essential for events lasting over 90 minutes.
Referencing key research, including studies by Hawley et al. (1997) and Costill et al. (1981), Markus breaks down how to implement this strategy effectively and avoid common pitfalls like bloating or overeating. Tune in for practical tips, research-backed insights, and Markus’s own experience as an ultra-endurance athlete.
Perfect for athletes looking to fuel smarter!
Show Notes:
- https://pubmed.ncbi.nlm.nih.gov/9291549/
- https://pubmed.ncbi.nlm.nih.gov/5954569/
- https://pubmed.ncbi.nlm.nih.gov/7282610/
Follow us on Instagram (www.instagram.com/leckanutrition) or tiktok (www.tiktok.com/@lecka.nutrition) for more insights from our community.
In this episode, Markus shares how Lecka works with local community athletes rather than big influencers, because as he puts it, "love goes through the stomach" – naturally, a German touch. He highlights their focus on endurance sports, but with a surprising nod to badminton and ultimate frisbee.
The highlight? A chat with Danish para-badminton star Cathrine Rosengren fresh from the Paralympics. She talks about the thrill of competing in front of huge crowds, battling nerves, and even playing until 10 PM — a time when Markus admits he’s usually fast asleep! A fun mix of sports and heartfelt moments!
Timestamp:
(00:00) How we work with athletes
(09:18) Interview with Cathrine
We have grown as a brand from Vietnam to over 10 countries in 3 years. How did we do that?
We worked with the community to either do it ourselves (Vietnam, USA) or to grow with distributors in the sport and healthy food segment (Singapore, Hong Kong, Malaysia, Thailand, Cambodia, Indonesia, Denmark, Germany, ...) .
This week's Lecka Bites is about explaining those two models and what we have learned along the way.
Also, the special guest is Christian from Denmark who has been distributing Lecka since 2023. He was the first to get Lecka to Europe and is managing to build up the brand there step by step.
Have you ever wondered how to get your brand on Amazon? Well, we just did it. Markus takes you through the steps of getting on Amazon.com. It took us many months to get listed, but now our gels are available on the US Amazon marketplace.
Also, Markus interviews Ned who just tried a new fueling approach: take 400 calories per hour during his 50km run. He sets a new Lecka gel world record, with 48 gels in total. Who is keen to beat that?
Join us for the 1st episode of the Lecka Bites show. Markus goes into the why of doing it, what to expect and he gets one of his biggest fans on the show: his own mother. She talks about the beginnings, the taste and her impressions at the UTMB week in Chamonix. A very personal and raw perspective on building a company, through the eyes of the mother.
