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Lecka Bites
Team Lecka and Markus Gnirck
14 episodes
1 week ago
Join our founder Markus having delicious and fruity conversations with the global Lecka community of athletes and business partners. Hear the raw, curated stories of the Lecka universe - from race to nutrition strategies, training tips, and race reports. Small bites are put together every week to entertain and educate. Let's do it! In 2020, a bunch of European trail runners in Vietnam decided to use amazing natural ingredients for their endurance activities. Lecka (similar to the German word for 'yummy') was born. Hear the stories here!
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Entrepreneurship
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All content for Lecka Bites is the property of Team Lecka and Markus Gnirck and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Join our founder Markus having delicious and fruity conversations with the global Lecka community of athletes and business partners. Hear the raw, curated stories of the Lecka universe - from race to nutrition strategies, training tips, and race reports. Small bites are put together every week to entertain and educate. Let's do it! In 2020, a bunch of European trail runners in Vietnam decided to use amazing natural ingredients for their endurance activities. Lecka (similar to the German word for 'yummy') was born. Hear the stories here!
Show more...
Entrepreneurship
Business
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How we build communities globally
Lecka Bites
19 minutes 59 seconds
4 months ago
How we build communities globally

Two key elements to building Lecka are having a great product and building long-lasting trust with communities. Everything else will fall into place then.

How do we build communities?

We work with numerous running clubs around the world. We give them samples to try, we tell the story, and try to understand how we can add value.

We work with various sports events where we provide small 10g samples of our bars for checkpoint nutrition. We don't provide actual products for free giveaways. That devalues our products.

We work with athletes who have a strong offline community. As people need to experience Lecka offline, we prefer athletes who can share the Lecka love with their friends and community members. Also, we do not ask for being the exclusive nutrition partner of the athlete.

Plus, we work with other brands that host events and share our vision of community building.


Find it here:

USA: www.getlecka.com

Denmark: www.getlecka.dk

Vietnam: www.getlecka.vn

Germany: www.getlecka.de

Singapore: https://www.rdrc.sg/products/lecka-energy-gel-cacao-coffee

Hong Kong: https://foodisdom.is/products/lecka-natural-vegan-energy-gel-coffee-cacao-43g

 

Follow us on Instagram:

- www.instagram.com/leckanutrition

- www.instagram.com/lecka.bites

 

Lecka Bites
Join our founder Markus having delicious and fruity conversations with the global Lecka community of athletes and business partners. Hear the raw, curated stories of the Lecka universe - from race to nutrition strategies, training tips, and race reports. Small bites are put together every week to entertain and educate. Let's do it! In 2020, a bunch of European trail runners in Vietnam decided to use amazing natural ingredients for their endurance activities. Lecka (similar to the German word for 'yummy') was born. Hear the stories here!