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Lecka Bites
Team Lecka and Markus Gnirck
14 episodes
1 day ago
Join our founder Markus having delicious and fruity conversations with the global Lecka community of athletes and business partners. Hear the raw, curated stories of the Lecka universe - from race to nutrition strategies, training tips, and race reports. Small bites are put together every week to entertain and educate. Let's do it! In 2020, a bunch of European trail runners in Vietnam decided to use amazing natural ingredients for their endurance activities. Lecka (similar to the German word for 'yummy') was born. Hear the stories here!
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Entrepreneurship
Business
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All content for Lecka Bites is the property of Team Lecka and Markus Gnirck and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Join our founder Markus having delicious and fruity conversations with the global Lecka community of athletes and business partners. Hear the raw, curated stories of the Lecka universe - from race to nutrition strategies, training tips, and race reports. Small bites are put together every week to entertain and educate. Let's do it! In 2020, a bunch of European trail runners in Vietnam decided to use amazing natural ingredients for their endurance activities. Lecka (similar to the German word for 'yummy') was born. Hear the stories here!
Show more...
Entrepreneurship
Business
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Figuring out distribution & intro to Danish distributor
Lecka Bites
20 minutes 46 seconds
1 year ago
Figuring out distribution & intro to Danish distributor

We have grown as a brand from Vietnam to over 10 countries in 3 years. How did we do that?

We worked with the community to either do it ourselves (Vietnam, USA) or to grow with distributors in the sport and healthy food segment (Singapore, Hong Kong, Malaysia, Thailand, Cambodia, Indonesia, Denmark, Germany, ...) .

This week's Lecka Bites is about explaining those two models and what we have learned along the way.


Also, the special guest is Christian from Denmark who has been distributing Lecka since 2023. He was the first to get Lecka to Europe and is managing to build up the brand there step by step.

Lecka Bites
Join our founder Markus having delicious and fruity conversations with the global Lecka community of athletes and business partners. Hear the raw, curated stories of the Lecka universe - from race to nutrition strategies, training tips, and race reports. Small bites are put together every week to entertain and educate. Let's do it! In 2020, a bunch of European trail runners in Vietnam decided to use amazing natural ingredients for their endurance activities. Lecka (similar to the German word for 'yummy') was born. Hear the stories here!