This episode features a conversation with Estela Alcaide, the Online Communication Manager at Mango who takes us through Mango’s online & digital strategy including the #mangogirls digital campaign & influenceurs collaborations.

In this episode of #TheStrategySide you will learn:

• What are the mains KPIs and focus for Mango's Online Communication Strategy
• What is the success behind #Mangogirls and How does Mango work with Influenceurs
• What are Mango's key takeaways to stay relevant in a competitive digital landscape

This episode features a conversation with Launchmetrics' Managing Director of Asia Pacific, Kim Leitzes who discusses the challenges that brands face when entering the Chinese Market. Leitzes founded PARKLU, the leading Chinese KOL analytics platform (based in Shanghai) that was acquired by Launchmetrics in 2020.

In this episode of #TheStrategySide you will learn:

• What are the specificities and considerations required for effective brand performance in China
• What are the KPIs needed to track Chinese marketing activations
• How to use measurement to inform decision-making when launching successful campaigns in China today

In this episode of The Strategy Side, we speak with Chief Marketing Officer at Launchmetrics, Alison Bringé on how brands can take the right steps in 2021 to readjust their strategies and stay ahead of the competition.

In this episode of #TheStrategySide you will learn: - How brands and agencies can demonstrate PR ROI in order to showcase their contributions. - Different ways in which to diversify and tailor PR reports to differentiated audiences, from C-levels to direct communications and departments. - The importance of data-driven strategies based on unified, comparable metrics. - The future of PR for fashion, luxury, and beauty brands.

The Swedish fashion industry is pushing for a digital and sustainable future. Briefly paused last year and back onto the fashion week calendar in 2020, Stockholm Fashion Week held its first online show at the end of August, just days before the official fashion month kicked off. This time, the completely digital event put sustainability and digital innovation at the forefront to respond to the new market narrative and to showcase ideas and designs in the notion of a ‘new normal’ tackling circularity, and diversity, digitization, and climate action. Catarina Midby shares her insights on Stockholm Fashion Week, and how it has adapted to the

We connected with Stephan Rabimov to better understand the current and future dynamics informing the industry today. Rabimov is a seasoned public relations and fashion media professional with experience as a contributing editor at Forbes, L’Officiel, The Huffington Post, and dozens of other publications.

Events have been a great tool for the fashion, luxury, and beauty industry always in order to present and launch campaigns. Brands must rethink how they can continue to meet business goals and implement inspirational brand experiences for professional audiences, as well as the end consumer, in today’s digital setting.

Influencer Marketing Manager at Launchmetrics, Gill Ryder, talks us through how to effectively measure your influencer marketing campaigns as a fashion, luxury or beauty brand.

In this episode of #TheStrategySide, we speak with Chief Customer Officer at Launchmetrics, Tatiana Ferreira about the importance of digitizing fashion, luxury and beauty collections in a new industry climate.

This episode of #FashionTalks by Launchmetrics dives deeper into the status quo of the German fashion industry, dealing with the Covid-19 lockdown, and initiatives to support local designers. Join us as we talk to CEO of Fashion Council Germany, Scott Lipinski.

With a notable shift in the fashion and cosmetics industries towards increased consciousness around sustainable practices due in part to consumer demands, we have compiled a report on the state of Sustainability last year and put together this in-depth analysis to better understand who is driving the conversation around sustainability, and what still needs to be done. Covid-19 has changed the ways the fashion industry worked before pandemics. With many supply chains not working and consumption on careful hold, experts say that the crisis of the industry is not only inevitable but is a chance for a new chapter. We’ve talked to Britanny Burns, Director of Strategy and Development at Fashion for Good.

In this episode of #BeautyTalks by Launchmetrics, we are joined by two of our favorite influencers, Roxette Arisa Howe and Alejandra Rodriguez. The two LA-based lifestyle and beauty influencers, with a combined following across all channels of over 5.5 mil followers, share with us their unique perspectives on the state of influencer marketing and some insights into their industry.

Marta Martínez, Head of Global Marketing de la marca de belleza 3INA, nos cuenta en este #FashionTalk cómo siendo una marca relativamente nueva en el mercado, 3INA optimiza sus medios digitales, especialmente Instagram, como canal fundamental para darse a conocer y también generar una fuerte relación con su comunidad. Además, nos cuenta los distintos tipos de estrategias de marketing que llevan a cabo desde la marca, destacando el marketing de influencers y el uso de UGC.

It’s time for the third installment of #TheStrategySide by Launchmetrics - our podcast series that takes a closer look at the best strategies for the fashion, luxury and beauty industries. For today’s episode, and in light of Launchmetrics’ acquisition of IMAXtree, we sit down with the company’s Chief Strategy Officer Arnaud Roy to talk about digital asset management and the impact assets have on businesses. What’s more, is we discuss why maintaining brand consistency across all marketing activity is paramount today.

Carolina Álvarez-Ossorio es directora de marketing y comunicación global de ECOALF, primera marca de moda de España en ser reconocida por su compromiso con la gente y con el planeta. Como responsable de las estrategias de todas las campañas de marketing y concienciación de los consumidores de la marca, Carolina nos cuenta en este #FashionTalk cómo desde ECOALF trabajan por concienciar a los consumidores a través de diferentes iniciativas y las distintas actividades que llevan a cabo para luchar por un planeta más sostenible.

We’re back with the second episode of #TheStrategySide by Launchmetrics – our podcast series that shares exclusive and insightful tips on the best strategies for the fashion, luxury and beauty industries. For this installment, we speak to Launchmentrics’ Chief Marketing Officer Alison Bringé, who talks about the importance of measuring marketing investments and how to decipher these measurements to inform better decision making in today’s digital era.

Claudia Medina es PR Fashion Project Manager de H&M España. Como responsable de la estrategia de cada una de las colecciones de moda que se lanzan en el mercado español, Claudia nos cuenta en este #FashionTalk de qué manera se organiza el equipo de comunicación, qué tipo de canales utilizan y cómo logran inspirar a sus consumidores a través de diferentes iniciativas y acciones que en muchos casos precisan una alta coordinación con el resto de mercados en los que está presente H&M como marca multinacional.

Welcome to #TheStrategySide by Launchmetrics - our new podcast where we will share exclusive and insightful tips on the best strategies for the fashion, luxury and cosmetics industries. For the first episode, we talk with Launchmetrics' Account Director, Trent Cummins who discusses the importance for businesses in fashion to implement an enterprise sample management system.

Launchmetrics and Stylight join forces in this new, exciting podcast series about working with Content Marketing.

Launchmetrics and Stylight join forces in this new, exciting podcast series about working with Content Marketing.