#TheStrategySide: How Can Brands Successfully Enter the Chinese Market with Kim Leitzes

https://is1-ssl.mzstatic.com/image/thumb/Podcasts125/v4/47/2e/a5/472ea52c-c472-4be1-6de1-8b66a8f02208/mza_2460377506064267905.jpg/600x600bb.jpg

Launchmetrics

24 episodes

6 days ago

The leading Brand Performance Cloud for Fashion, Luxury & Beauty for over a decade Measure. Optimize. Connect.

Fashion & Beauty

Arts

RSS

All content for Launchmetrics is the property of Launchmetrics and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

The leading Brand Performance Cloud for Fashion, Luxury & Beauty for over a decade Measure. Optimize. Connect.

Fashion & Beauty

Arts

https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_episode/17488780/17488780-1634246389507-a24623b839b39.jpg

#TheStrategySide: How Can Brands Successfully Enter the Chinese Market with Kim Leitzes

Launchmetrics

23 minutes 52 seconds

4 years ago

#TheStrategySide: How Can Brands Successfully Enter the Chinese Market with Kim Leitzes

This episode features a conversation with Launchmetrics' Managing Director of Asia Pacific, Kim Leitzes who discusses the challenges that brands face when entering the Chinese Market. Leitzes founded PARKLU, the leading Chinese KOL analytics platform (based in Shanghai) that was acquired by Launchmetrics in 2020.

In this episode of #TheStrategySide you will learn:

What are the specificities and considerations required for effective brand performance in China
What are the KPIs needed to track Chinese marketing activations
How to use measurement to inform decision-making when launching successful campaigns in China today