This episode features a conversation with Estela Alcaide, the Online Communication Manager at Mango who takes us through Mango’s online & digital strategy including the #mangogirls digital campaign & influenceurs collaborations.

In this episode of #TheStrategySide you will learn:

• What are the mains KPIs and focus for Mango's Online Communication Strategy
• What is the success behind #Mangogirls and How does Mango work with Influenceurs
• What are Mango's key takeaways to stay relevant in a competitive digital landscape