Can customer obsession really drive sustainable growth, or is it just a buzzword?
Is your team aligned to create a seamless customer experience?
How do you turn data into actionable insights for better customer journeys?
In this episode of GTM News Desk, Kirsty O’Sullivan, SVP of Customer Experience at ZoomInfo, shares her insights on the power of customer obsession in driving growth. She discusses how aligning sales, marketing, and customer success teams can create a unified customer journey, why data plays a crucial role, and how fostering a customer-first culture is key to long-term success. Don’t miss Kirsty’s proven strategies for building lasting customer relationships that lead to tangible, measurable impact.
Our sources from today’s headlines:
This episode is sponsored by ZoomInfo and produced in partnership with Share Your Genius
Can event-led growth truly drive growth or merely serve as another acronym?
Are B2B buyers asking for yet another framework to learn?
What does it mean to capture revenue in the room at events?
We cover all of it in this episode of GTM News Desk. Steph Pennell, founder of The Event Critic, shares why events need to be planned around immovable dates, how brands can choose between booths and ancillary plays. And what speed to lead looks like when event buzz converts into pipeline.
Jump into the action:
(00:00) Welcome to GTM News Desk
(01:11) Event-led growth and why ELG matters
(06:56) HubSpot’s Loop Marketing and missed opportunities
(10:33) Nike’s “Why Do It?” slogan and brand consistency
(13:23) Rethinking trade shows and capitalizing differently
(15:34) Why tentpole events shape strategy while people drive impact
(18:32) Choosing between booths, dinners, and ancillary events
(25:13) Speed to lead + turning buzz into ROI
To hear Steph’s perspective on why large trade shows need to evolve, how to evaluate which events are worth your time, and the principles behind building meaningful in-room connections, check out the extended conversation on TACK Insider: https://tackinsider.com/
Connect with Steph Pennell: https://www.linkedin.com/in/theeventcritic/
Produced in partnership with: https://shareyourgenius.com/
Why are B2B sales processes still have so much friction?
Do buyers actually want to buy?
And how can aligning on value alter the way teams work across the customer journey?
That’s what we cover on this episode of GTM News Desk. Ryan Schultz, CEO of DIVACS, shares why most companies miss connecting value from presale through renewal, and it’s possible to align sales and customer success. He explains why acronyms and methodologies only go so far, how to continuously renew value, and what leaders have to do to build trust.
Jump into the action:
(00:00) Welcome to GTM News Desk
(01:27) Why B2B sales feel broken today
(09:10) What buyers really want from vendors
(13:19) Do sales acronyms actually create value?
(15:30) Ryan Schultz on founding DIVACS
(20:53) Selling features vs. building real outcomes
(27:16) Teaching teams how to sell with value
(31:40) Value outcomes and impact are not the same
To hear Ryan’s thoughts on value-driven business cases, features to outcomes, and winning executive buy-in, check out the extended conversation on TACK Insider: https://tackinsider.com/
Connect with Ryan Schultz: https://www.linkedin.com/in/ryanmaschultz/
Produced in partnership with: https://shareyourgenius.com/
Is Clay’s new GTM Engineer title a real function or just clever positioning?
Do we really need another founder preaching about their morning routine?
What’s it like to scale lean GTM teams with AI without losing the human touch?
We get into all of this in this episode of GTM News Desk. Max Gartner, Head of GTM at Brightwave, explains how his team blends product-led growth with relationship building, why depth matters more than ever, and how AI reshapes customer enablement.
Jump into the action:
(00:00) Welcome to GTM News Desk
(01:50) Clay’s $100M raise and the GTM Engineer debate
(06:49) Nobody in B2B wants your morning routine
(11:32) Max Gartner on leading GTM at Brightwave
(12:47) How Brightwave uses AI to analyze complex investments
(19:26) Why strong narratives and domain expertise power AI success
(23:40) Product-led growth in a fast-moving AI market
(28:24) Putting customers at the center of GTM strategy
To hear Max’s insights on balancing brand creativity with pipeline demands, smart bets that compound over time, and why smaller, focused teams can win big in the age of AI.
Check out the extended conversation on TACK Insider: https://tackinsider.com/
Amos Bar-Joseph’s LinkedIn post: https://www.linkedin.com/posts/amos-bar-joseph_everyones-celebrating-clays-latest-100m-activity-7359228899823607809-YbY1?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAFemkUB1QHA4V_1UyGT2RF53rLzjQQoH20
The Economic Times: Founder shares his success routine: ‘3 cups of coffee, ice bath’; ‘Is he working in a kitchen?’ quips netizens - The Economic Times
Connect with Max Gartner: https://www.linkedin.com/in/maximiliangartner/
Produced in partnership with: https://shareyourgenius.com/
Is Google’s AI mode a complete game-changer for search engines, or is Pew’s latest research overstated?
Why are B2B leaders still scrambling to make sense of AI’s real value?
And how do we realistically & responsibly scale AI that serves both teams and customers?
We get into all of this in this episode of GTM News Desk. Nicole Warshauer, Marketing Executive at Nicolewarshauer.com, shares how to approach AI with intention, why pilots matter more than promises, and what it looks like to use technology in the service of people.
Jump into the action:
(00:00) Welcome to GTM News Desk
(01:20) Google disputes Pew Research on AI’s impact on businesses
(07:08) Why B2B leaders feel lost in the AI frenzy
(11:09) Nicole Warshauer’s marketing journey
(15:59) Building HSAnswers at HealthEquity to simplify healthcare benefits
(18:54) Why AI pilots reduce risk and accelerate organizational buy-in
(25:10) Teaching teams to master the process before using AI tools
(27:52) Three ways to use AI for creativity and consistency
To hear Nicole’s insights on navigating career pivots, building resilience after a RIF, and staying sharp with craft, curiosity, and community, check out the extended conversation on TACK Insider: https://tackinsider.com/
Pew Research Center on Google AI: https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/
Amanda Nielsen’s LinkedIn Post: https://www.linkedin.com/posts/verydemanda_me-trying-to-understand-the-difference-between-activity-7354514525187969024-iPZi/
Connect with Nicole Warshauer: https://www.linkedin.com/in/nicolewarshauer/
Produced in partnership with: https://shareyourgenius.com/
What’s the impact of a controversial brand partnership, and how can brands avoid the pitfalls?
Why does the B2B space shy away from influencers, and what’s a better alternative?
And how can you build a brand that thrives in a world of AI and innovation?
We explore all this and more in today’s episode of GTM News Desk. Adam Kaiser, VP Brand Growth and Marketing at 6sense, opens up about balancing brand integrity with innovation, using AI to enhance creative processes while maintaining the soul of the brand.
Jump into the action:
(00:00) Welcome to GTM News Desk
(02:05) The risks of controversial brand partnerships
(08:04) Why B2B brands should focus on credible insiders
(17:12) How AI can support brand authenticity
(20:24) Defining brand and its core components at 6sense
(23:36) The value of events and community in brand expression
(28:36) Adding “soul” and human touch in AI content
(37:51) Exploring the challenges of AI in video content creation
To hear Adam's insights on blending creativity with AI, hiring for curiosity, and building a high-performing team, check out the extended conversation on TACK Insider: https://tackinsider.com/
Connect with Adam Kaiser: https://www.linkedin.com/in/akaiser/
Produced in partnership with: https://shareyourgenius.com/
What actually happens when companies apply automation & AI to ABM strategies?
Is Salesforce delivering on its AI productivity promises or just selling the vision?
And how do you build a movement around a new way of doing business?
That’s exactly what we’re looking at on this episode of GTM News Desk. Amos Bar-Joseph, CEO of Swan, outlines his vision for the Autonomous Business Model, where lean teams meet AI agents to operate with outstanding impact. He shares how Swan has driven revenue without a sales team, what it looks like to architect a new GTM system from scratch, and why storytelling is the key to market momentum.
Jump into the action:
(00:00) Welcome to GTM News Desk
(02:07) ABM is not a real strategy
(08:25) Is Salesforce actually benefiting from AI?
(12:29) What the Autonomous Business Model means
(17:51) Why AI doesn’t necessarily mean cutting people
(24:04) Building AI agents around content strengths
(29:16) Choosing marketing-led and partner-led over outbound
(35:03) The secret to a viral brand story
To hear Amos’ thoughts on crafting viral narratives, building autonomous businesses, and scaling with intelligence instead of headcount, check out the extended conversation on TACK Insider: https://tackinsider.com/
Connect with Amos Bar-Joseph: https://www.linkedin.com/in/amos-bar-joseph/
Our sources from today’s headlines:
Produced in partnership with: https://shareyourgenius.com/
What’s behind the rise of acronyms like CBM?
Is “Vibe Growth Marketing Manager” even a real job?
What does it take to build a pipeline through genuine relationships instead of volume?
Those are the three big topics we’re covering in this episode of GTM News Desk. Todd Busler, CEO and co-founder of Champify, joins us to share why contact-level data is changing how marketers operate, what it really means for outbound to be ten times harder, and why the best GTM teams emphasize specificity, relationships, and long-term trust.
Jump into the action:
(00:00) Welcome to GTM News Desk
(03:08) What contact-based marketing is really trying to fix
(09:50) Should marketers actually chase the “vibe” in GTM?
(16:08) Todd Busler on scaling sales from Heap to Champify
(19:27) Outbound is 10x harder in 2025
(23:14) Three outbound tactics that outperform generic cadences
(27:50) How to turn past users into future champions
(34:30) Uniting sales and marketing under a smarter outbound motion
Our sources from today’s headlines:
To hear Todd’s perspective on first-party signals, relationship-driven plays, and why the messenger matters more than the message, check out the extended conversation on TACK Insider: https://tackinsider.com/
Connect with Todd Busler: https://www.linkedin.com/in/todd-busler/
Check out Todd’s podcast Cracking Outbound: https://podcasts.apple.com/us/podcast/cracking-outbound/id1803014111
Produced in partnership with: https://shareyourgenius.com/
What’s driving the rise of fractional leadership in today’s business world?
How is AI changing the workplace, and why do soft skills matter more than ever?
And what does it take to create a united and high-performing executive team?
That’s exactly what we’re exploring on this episode of GTM News Desk. Brie Aletto, CEO at Altvia, shares her experience in building a united executive team, emphasizing the role of vulnerability, transparency, and shared goals in driving team success.
Jump into the action:
(00:00) Welcome to GTM News Desk
(02:16) The rise of fractional leadership in B2B
(05:06) How AI has reshaped the workplace
(10:48) The importance of emotional intelligence in leadership
(16:34) Creating a high-performing, united executive team
(21:36) Balancing vulnerability with high performance
(26:49) What a high-performing leadership team looks like
(33:47) The CEO’s role in cultivating an effective leadership team
To hear Brie’s thoughts on empowering team leaders, identifying when teams are not united, and shifting her perspective on work-life balance, check out the extended conversation on TACK Insider: https://tackinsider.com/
Connect with Brie Aletto: https://www.linkedin.com/in/brie-aletto-01bbb1b/
Our sources from today’s headlines:
Produced in partnership with: https://shareyourgenius.com/
Why does “alignment” fall short when GTM teams need to move as one?
What language and behaviors actually drive unity across sales, marketing, and product?
What does it take to operationalize a GTM strategy that every team can execute?
Those are the three big topics we’re covering in this episode of GTM News Desk. Josh Allen, CRO at Quickbase, joins us to share what gets in the way of true team unity, how to structure your GTM motion around shared goals, and why every team, not just sales, needs to carry the same urgency and accountability.
Jump into the action:
(00:00) Welcome to GTM News Desk
(13:41) Defining 'united' vs. 'aligned' in GTM
(14:26) Why disconnected KPIs break team unity
(15:04) The danger of one dominant GTM function
(16:07) How short-term wins can hurt long-term customer relationships
(20:54) Why the CEO must be the driver of GTM alignment
(22:49) What 'people-first' GTM really means
(24:34) What we can learn from Raycast’s 'hype team' model
(30:24) How CarGurus became Josh Allen's best-case example of GTM unity
To hear Josh’s perspective on RevOps maturity, system-level execution, and what it really takes to scale a united GTM motion, check out the extended conversation on TACK Insider: https://tackinsider.com/
Connect with Josh Allen: https://www.linkedin.com/in/josh-a
Our sources from today’s headlines:
Produced in partnership with: https://shareyourgenius.com/
What does it take to turn customer experience into a growth engine?
How can AI and data actually bring teams closer to their customers instead of further away?
What gets in the way of a united go-to-market motion, and how can companies fix it?
Those are the three big topics we’re covering in this episode of GTM News Desk. Kirsty O’Sullivan, SVP of Customer Experience at ZoomInfo, shares how her team uses AI to personalize onboarding at scale, how they measure GTM maturity across thousands of accounts, and why true customer obsession starts with listening well.
Jump into the action:
(00:00) Welcome to GTM News Desk
(01:44) Why the status quo kills brand connection
(03:38) Dell’s IT Squad campaign and the untapped power of Reddit
(05:18) Why the messenger matters more than the message
(07:39) How customer trust and brand meaning go hand in hand
(09:34) Call me GPT and the reality of AI fatigue in B2B
(12:41) How ZoomInfo uses data and AI to build trust at scale
(17:38) What go-to-market maturity really means at ZoomInfo
(25:01) Using onboarding as a mirror for customer obsession
(31:36) How ZoomInfo aligns teams to personalize customer success
To hear Kirsty’s perspective on customer-centric growth, operationalizing voice of the customer, and building a GTM strategy that connects every team, check out the extended conversation on TACK Insider: https://tackinsider.com/
Connect with Kirsty O’Sullivan: https://www.linkedin.com/in/kirsty-o'sullivan/
Our sources from today’s headlines:
Produced in partnership with: https://shareyourgenius.com/
We have some breaking news at GTM News Desk.
A new era begins as we welcome a fresh voice to the show.
After 18 episodes of insights, debates, and plenty of laughs, Nick is signing off. As he and Mark reflect on their time hosting together, they share lessons learned, favorite moments, and the relationships that shaped the show.
And stepping into the newsroom is Rachel Elsts Downey, bringing a new perspective, new conversations, and the same commitment to exploring people-first go-to-market strategies.
Jump into the action:
(00:00) Welcome to GTM News Desk
(01:46) Introducing new co-host: Rachel Elsts Downey
(02:45) Reflecting on the previous 18 episodes
(04:37) Rachel on her future at GTM News Desk
To hear the full conversation about the past, present, and future of GTM News Desk, head over to TACK Insider: https://tackinsider.com/
Connect with Rachel Elsts Downey: https://www.linkedin.com/in/rachelelstsdowney/
Produced in partnership with: https://shareyourgenius.com/
What does it take to create content that truly connects with your audience?
Why are so many marketing teams still prioritizing quantity over quality, even with AI in the mix?
How can aligning product marketing, brand, and content unlock better outcomes?
Those are the three big topics we’re covering in this episode of GTM News Desk. Jonathan Paul, VP of Content Marketing at Vena Solutions, joins Mark Kilens and Nick Bennett to share how his team is structured across multiple functions, why content must be audience-first, and what most executives get wrong about content strategy and event marketing.
Jump into the action:
(00:00) Welcome to GTM News Desk
(01:53) Wistia’s report shows how video drives better results
(03:45) Where video placement fails on blogs and case studies
(06:00) Why most content teams stay lean and focused
(09:52) Inside Vena’s unified approach to content and product
(13:35) What makes content stand out in a crowded market
(20:02) Misconceptions execs have about content and events
(24:32) Creating hands-on, high-value event experiences
For more on how to build a unified, high-impact content engine and where most marketers are still missing the mark, head to the full conversation on TACK Insider: https://tackinsider.com/
Connect with Jon Paul: https://www.linkedin.com/in/jdpwrites/
Our sources from today’s headlines:
Produced in partnership with: https://shareyourgenius.com/
What happens when companies prioritize short-term goals over the big picture?
How can organizations avoid mediocre marketing from old strategies?
Why is balancing metrics with meaningful relationships vital for long-term growth?
Those are the three big topics we’re covering in this episode of GTM News Desk. Rebecca Shaddix, a marketing leader from Garner Health, shares her insights on how to build a differentiated marketing strategy, the importance of market research, and why embracing bold, calculated risks can lead to greater success in the long run.
Jump into the action:
(00:00) Welcome to GTM News Desk
(03:06) Unified Go-To-Market Strategy Needed
(08:09) Navigating MarTech's AI Adoption Chasm
(11:34) "Valuing Bold Strategies via Research"
(14:27) Intentional Input Management
(19:09) Improving Customer Handoff Strategies
(19:50) Strategic Misalignment in Sales Coordination
(23:30) Lifecycle Marketing Strategy Framework
(27:07) Streamlining Sales Reps' Workflow
(29:24) Episode Summary
To hear Rebecca’s insights on differentiated marketing strategies, embracing calculated risks, and the importance of market research, check out the extended conversation on TACK Insider: https://tackinsider.com/
Connect with Rebecca Shaddix: https://www.linkedin.com/in/rebeccashaddix/
Our sources from today’s headlines:
Segment 1: https://www.gartner.com/en/articles/2025-trends-for-product-marketing-leaders
Produced in partnership with: https://shareyourgenius.com/
How can companies truly build a people-first culture?
What happens when leadership prioritizes customers but neglects employees?
Why is bad management one of the biggest problems in tech today—and how do we fix it?
Those are the three big topics we’re covering in this episode of GTM News Desk. Kate O’Neil, CEO of Opre, joins us to discuss what it really takes to lead with a people-first mindset, the structural challenges holding companies back, and the investments in leadership that actually move the needle.
Jump into the action:
(00:00) Welcome to GTM News Desk
(01:15) What companies get wrong about people-first leadership
(05:08) How leadership failures impact employees and company culture
(07:16) AI voice technology: The next challenge in people-first business
(10:43) How AI-generated voices could reshape leadership training
(14:02) Why bad management is tech’s biggest problem
(19:01) The truth about building a people-first go-to-market strategy
(23:14) How investing in managers drives better business outcomes
(27:52) The long-term value of leadership training in high-growth companies
(30:50) Exclusive content preview and closing thoughts
To hear Kate's insights on people-first leadership, the biggest management challenges in tech, and how companies can invest in better leadership development, check out the extended conversation on TACK Insider: https://tackinsider.com/
Connect with Kate O’Neil: https://www.linkedin.com/in/oneilkate/
Our sources from today’s headlines:
Segment 1: https://gamma.app/docs/a16z-AI-Voice-Update-2025--ttkorld8iy6wfnj?mode=doc
Segment 2: https://www.cnbc.com/2025/02/06/peloton-pton-q2-2025-earnings.html
Produced in partnership with: https://shareyourgenius.com/
What’s changing in how B2B buyers evaluate and purchase software?
How can interactive demos create a frictionless, buyer-first experience?
What role does AI play in the future of go-to-market strategies?
Those are the three big topics we’re covering in this episode of GTM News Desk. Natalie Marcotullio, Head of Growth of Navattic, joins us to discuss how buying behaviors have shifted, why self-service and peer-driven evaluations are reshaping the market, and how companies can leverage interactive demos to meet buyers where they are.
Jump into the action:
(00:00) Welcome to GTM News Desk
(01:42) Why pipeline influence is the key marketing metric
(03:52) AI-powered attribution and predicting revenue impact
(06:40) Millennial and Gen Z buyers are reshaping B2B decision-making
(07:39) The rise of digital self-service for million-dollar transactions
(10:09) How interactive demos create a buyer-first experience
(13:57) Signal-based marketing and leveraging intent data
(19:21) The power of product-led growth and show-don’t-tell strategies
(24:52) The future of B2B buying and AI-driven sales transformation
(24:03) Exclusive content preview and closing thoughts
To hear Natalie’s insights on pipeline influence, AI-powered attribution, and the future of B2B buying, check out the extended conversation on TACK Insider: https://tackinsider.com/
Connect with Natalie Marcotullio: https://www.linkedin.com/in/natalie-marcotullio/
Connect with Daniel Curtis: https://www.linkedin.com/in/danielemc3/
Our sources from today’s headlines:
Headline 1: https://www.searchenginejournal.com/linkedin-report-reveals-5-key-trends-reshaping-b2b-marketing/539237/
Headline 2: https://www.digitalcommerce360.com/2025/01/22/3-ways-millennial-gen-z-buyers-will-change-b2b-buying/
Produced in partnership with: https://shareyourgenius.com/
How are B2B SaaS companies adapting to a market where traditional growth channels are failing?
What does the shift from a channel mindset to a network-based strategy mean for go-to-market teams?
How can companies leverage experiential events to drive deeper engagement and real business impact?
Those are the three big topics we’re covering in this episode of GTM News Desk. Josh King and Daniel Curtis from emc3 join us to break down the power of events, the pitfalls companies face in planning them, and how to create meaningful brand experiences that drive results.
Jump into the action:
(00:00) Welcome to GTM News Desk
(01:48) The challenges facing B2B SaaS and venture-backed companies
(04:22) Why companies need to move from channels to networks
(06:57) AI hype, DeepSeek, and security concerns
(09:10) The future of AI-first companies and go-to-market strategies
(12:26) The power of experiential events in B2B marketing
(15:14) How companies get events wrong and how to fix it
(18:09) The debate: Large flagship events vs. smaller targeted gatherings
(21:24) KPIs for experiential event marketing
(24:03) Exclusive content preview and closing thoughts
To hear Josh and Daniel’s insights on event strategy, sales and marketing alignment, and the future of experiential marketing, check out the extended conversation on TACK Insider: https://tackinsider.com/
Connect with Josh King: https://www.linkedin.com/in/joshkingemc3/
Connect with Daniel Curtis: https://www.linkedin.com/in/danielemc3/
Our sources from today’s headlines:
Produced in partnership with: https://shareyourgenius.com/
How is go-to-market strategy evolving in a world of shifting buyer expectations?
What role does AI play in reshaping sales, solutions engineering, and customer success?
Why are traditional sales playbooks breaking down, and what comes next?
Those are the three big topics we’re covering in this episode of GTM News Desk. We’re joined by James Kaikis, CRXO at TestBox, who shares insights on the convergence of trends reshaping B2B sales, the rise of solutions engineering, and how companies can move beyond transactional selling to become true strategic partners.
Jump into the action:
(00:00) Welcome to GTM News Desk
(02:44) Why traditional sales playbooks are breaking down
(06:31) Becoming a strategic partner instead of just a vendor
(09:42) The role of AI and shifting buyer expectations
(12:28) Aligning sales, solutions, and customer success teams
(15:47) The impact of accountability on software adoption
(18:56) Overcoming barriers to unifying go-to-market teams
(22:21) Building a business with customer intent in mind
To hear James Kaikis’ insights on redefining sales engagement, building customer trust, and the future of solutions teams, check out the extended conversation on TACK Insider: https://tackinsider.com/
Connect with James Kaikis: https://www.linkedin.com/in/jameskaikis/
Our sources from today’s headlines:
Google won't add fact checks despite new EU law: https://www.axios.com/2025/01/16/google-fact-check-eu
Key shifts redefining the future of go-to-market strategy: https://martech.org/2025-gtm-forecast-key-shifts-redefining-the-future-of-go-to-market-strategy/
Produced in partnership with: https://shareyourgenius.com/
How is AI reshaping productivity in go-to-market strategies?
What does Benedict Evans’ AI Eats the World report reveal about the future of large language models?
How can businesses craft messaging that resonates with customers while avoiding jargon overload?
Those are the three big topics we’re covering in this episode of GTM News Desk. We’re joined by Emma Stratton, Founder of Punchy and author of Make It Punchy, who dives into the art of creating impactful B2B messaging, the challenges of internal alignment, and why clarity always trumps confusion. Emma explores how to simplify complex tech products, connect with customers on a human level, and ensure your messaging stands out in an increasingly automated world.
Jump into the action:
(00:00) Welcome to GTM News Desk
(05:01) Building AI infrastructure for future efficiency
(07:09) Multi-agent networks redefine marketing automation
(11:42) Strategic storytelling with Emma Stratton
(15:39) Defining niche language in B2B tech
(17:51) How complex messaging dilutes company value
(21:05) Simplifying tech messaging for broader understanding
(25:06) Butterdocks’ focused approach to messaging
(28:26) Why strategy and writing must remain separate
(32:15) Starting with the mind before using AI for polish
(32:59) Why ChatGPT often outputs jargon-filled content
To hear Emma Stratton’s insights on making tech messaging more human, aligning cross-functional teams in messaging projects, and why clarity trumps persuasion in the B2B space, check out the extended conversation on the TACK Insider: https://tackinsider.com/
Connect with Emma Stratton: https://www.linkedin.com/in/emma-stratton-punchy/
Our sources from today’s headlines:
https://www.ben-evans.com/presentations
Produced in partnership with: https://shareyourgenius.com/
Why is it easier to launch a startup than to achieve sustainable growth?
What impact will OpenAI's SearchGPT have on the search experience?
How is Klue’s Compete Network helping product marketers gain a competitive edge?
Those are the three big topics we’re covering in this episode of GTM News Desk. We’re joined by Katie Berg, VP Marketing at Klue, who explores insights on community-led growth, the role of competitive analysis, and the innovative ways Klue is integrating AI. Katie dives into the challenges of audience building, the value of creating genuine connections, and how Klue’s Compete Network is setting a new standard for competitive intelligence in marketing.
Jump into the action:
(00:00) Welcome to GTM News Desk
(01:30) Startups are Cheaper to Build, But More Expensive to Grow
(05:52) OpenAI Launches SearchGPT
(13:25) The Role of Community in Brand Loyalty
(15:40) What is The Compete Network?
(17:00) Creating Value-Driven Content Partnerships
(23:16) Influencer Marketing Strategies That Work
(23:45) How Big is The Production Team Behind The Compete Network
(25:17) How to Turn Subscribers into Communtiy Members
(29:50) Compete Network and Klue’s Approach to Community
To hear Katie Berg’s insights on fostering community-led growth, leveraging competitive insights for more innovative product strategies, and integrating AI for a more compelling customer experience, check out the extended conversation on the TACK Insider: https://tackinsider.com/
Connect with Katie Berg: https://www.linkedin.com/in/katiepberg/
Our sources from today’s headlines:
https://andrewchen.com/startups-are-cheaper-to-build-more-expensive-to-grow/
https://www.theverge.com/2024/10/31/24283906/openai-chatgpt-live-web-search-searchgpt
Produced in partnership with: https://shareyourgenius.com/
