Building Customer-Centric Strategies with Rebecca Shaddix

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GTM News Desk

Mark Kilens and Rachel Elsts Downey

31 episodes

1 week ago

Welcome to GTM News Desk, the podcast where Mark Kilens and Rachel Elsts Downey bring you real talk backed by real action. Twice a month, we cut through the noise to deliver the essential resources, news, and expert takes you need to create impactful, People-first GTM motions. From trending topics to clickbait headlines, we sift through the clutter to highlight what truly matters in the world of B2B Go-to-Market. With nearly 25 years of combined experience working with top B2B brands like Drift and HubSpot, we’re sharing our insights and advice to help you navigate the best (and worst) GTM strategies. Whether you’re a startup founder or a CMO, tune in to GTM News Desk for analysis, candid discussions, and actionable tips that prioritize people and drive real results.

All content for GTM News Desk is the property of Mark Kilens and Rachel Elsts Downey and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Technology,

Business

Building Customer-Centric Strategies with Rebecca Shaddix

GTM News Desk

29 minutes

6 months ago

Building Customer-Centric Strategies with Rebecca Shaddix

What happens when companies prioritize short-term goals over the big picture?

How can organizations avoid mediocre marketing from old strategies?

Why is balancing metrics with meaningful relationships vital for long-term growth?

Those are the three big topics we’re covering in this episode of GTM News Desk. Rebecca Shaddix, a marketing leader from Garner Health, shares her insights on how to build a differentiated marketing strategy, the importance of market research, and why embracing bold, calculated risks can lead to greater success in the long run.

Jump into the action:

(00:00) Welcome to GTM News Desk

(03:06) Unified Go-To-Market Strategy Needed

(08:09) Navigating MarTech's AI Adoption Chasm

(11:34) "Valuing Bold Strategies via Research"

(14:27) Intentional Input Management

(19:09) Improving Customer Handoff Strategies

(19:50) Strategic Misalignment in Sales Coordination

(23:30) Lifecycle Marketing Strategy Framework

(27:07) Streamlining Sales Reps' Workflow

(29:24) Episode Summary

To hear Rebecca’s insights on differentiated marketing strategies, embracing calculated risks, and the importance of market research, check out the extended conversation on TACK Insider: https://tackinsider.com/

Connect with Rebecca Shaddix: https://www.linkedin.com/in/rebeccashaddix/

Our sources from today’s headlines:

Segment 1: https://www.gartner.com/en/articles/2025-trends-for-product-marketing-leaders

Segment 2: https://chiefmartec.com/2025/03/everything-you-could-want-to-know-about-ai-martech-stacks-and-the-2025-marketing-technology-landscape

Produced in partnership with: https://shareyourgenius.com/