What’s the impact of a controversial brand partnership, and how can brands avoid the pitfalls?

Why does the B2B space shy away from influencers, and what’s a better alternative?

And how can you build a brand that thrives in a world of AI and innovation?

We explore all this and more in today’s episode of GTM News Desk. Adam Kaiser, VP Brand Growth and Marketing at 6sense, opens up about balancing brand integrity with innovation, using AI to enhance creative processes while maintaining the soul of the brand.

Jump into the action:

(00:00) Welcome to GTM News Desk

(02:05) The risks of controversial brand partnerships

(08:04) Why B2B brands should focus on credible insiders 

(17:12) How AI can support brand authenticity

(20:24) Defining brand and its core components at 6sense

(23:36) The value of events and community in brand expression

(28:36) Adding “soul” and human touch in AI content

(37:51) Exploring the challenges of AI in video content creation

To hear Adam's insights on blending creativity with AI, hiring for curiosity, and building a high-performing team, check out the extended conversation on TACK Insider: https://tackinsider.com/

Connect with Adam Kaiser: https://www.linkedin.com/in/akaiser/ 

Produced in partnership with: https://shareyourgenius.com/