Two Great Cannabis Marketing Minds: One Insightful Webinar!
Fret not if you missed our ‘Beyond the Logo: Real Branding Driving Real Revenue’ webinar earlier this week – featuring GCNCers Amna Shamim, Director of Content Marketing, The Cannabis Community; and John Shute, CEO, PufCreativ!
Luckily for you it’s been recorded and is available here on our YouTube channel (don’t forget to ‘Like’ and ‘Subscribe’!).
Together, Amna and John unpack how smart cannabis brands can use…
📖authentic storytelling
🔢data-driven analytics
🤖AI-integration strategies…
to capture more market share before international competition heats up even more!
Can you afford NOT to tune in?#webinar #marketing #seo #ai #brandbuilding #content #cannabusiness #cannabis
Can water change how cannabis burns? Does water impact a flower’s terpene profile? Can addressing it help maximize the consumer experience? How does moisture management impact the bottom line?
All these questions and more were answered in our Science of Smokability webinar!
As part of a deep dive into the ways in which water content and activity impacts cannabis, GCNC co-founder, Jill Reddish curated a power panel of cannabis science and industry experts to shed some light onto this important and sometimes overlooked topic:
- Allison Justice PhD from the Cannabis Research Center & Coalition
- Miyabe Shields PhD from the Network of Applied Pharmacognosy
- Jordan Tishler MD, cannabis-focused physician
- David Vaillencourt, founder, GMP Collective
- Claire Erikson, Industry Programs Manager, Boveda
There’s a lot covered, so get ready to be educated by some of the smartest minds in the international cannabis industry!
Discover more about…
💧The difference between water content and water activity
💲How water impacts the cost of cannabis
📏Managing metrics to measure water actvity
🦠Mitigating microbial risk
💨Smokability and quality cannabis
🧐Creating a quality consumption experience
🫁The importance of combustion and inhalation
🥦Countering cannabis’ Colorado Crumble’
🍋Terpene optimization
🌊Moisture management and maintenance
🔓Profitability, policy, and opening up access
After the long summer break, Chris Day speaks with Aurélien Bernard & Benjamin-Alexandre Jeanroy from Augur Associates, a Paris-based consultancy dedicated to creating a sustainable and cutting-edge cannabis & hemp industry, to get the lowdown on exactly what’s happening with cannabis in France.
As one of Europe’s largest nations the market potential is real… but when will France start to loosen its stance and actively address cannabis policy reform?
If anyone knows, it’s Aurélien and Benjamin-Alexandre.
Tune in to hear more on:
Problems with policy and France’s first Pilot ProjectTaking a global stance on a domestic issueIntegrating medical cannabis into France’s healthcare systemMarket segmentation and regulatory restrictionsAnalysis and evaluation of plant medicine pathways
#france #hemp #medicine
In this final episode of People Powered, Jill and Stephanie speak with Marianne Cursetjee, CEO, Alibi Cannabis. From tech and finance, to eCommerce to cannabis – Marianne has built robust business models from the ground up across her career. In this interview, she outlines:- Similarities between cannabis in 2025 and the dot com era - Navigating uncertainty and gaining support as a leader - Investing in employees and building sustainable businesses- The need for continuous improvement as part of a growth mindset- The importance of branding and authenticityIt's a good one: be sure to tune in! #podcast #interview #business #hempindustry
Join the GCNC’s Chris Day, Drew Emmer from Boveda, and two leading lights in cannabis research – Dr Allison Justice and Dr Miyabe Shields – for an exclusive look at a new study on the science of cannabis smokability.
Learn about the impact of water retention in cannabis, its effect on cannabinoid and terpene content, flower quality, and product consistency; and how the right water levels can provide the optimum cannabis consumption experience.
Don’t forget to sign up for their upcoming webinar on Wednesday, September 17 at 9am PT/12pm ET
Sign up here: https://alwaysdriveinnovation-7787003.hs-sites.com/webinar.sos-boveda.09162025
Chris Day, co-founder, GCNC catches up with Americo Folcarelli, director of marketing, GreCan – and deep dives into the European and Greek cannabis markets, the risks of cultivating, and the need for the best genetics.
“People power is the difference between success and obsolescence!”
And we’re back with another episode of People Powered: a special GCNC podcast miniseries, produced in partnership with Emerald Lane Recruitment. The importance of leadership, people management, and entrepreneurship is often overlooked in the cannabis industry; but they’re critical to success in this sector.
This week, Jillian Reddish, co-founder, GCNC and co-host, Stephanie Pow, CEO, Emerald Lane Recruitment meet Frederika Easley – who has an impressive list of credentials, including president of the Minority Cannabis Business Association, executive director at the Cannabis Impact Fund, and host/producer of The People Are Blunt podcast.
For Frederika, equity = accessibility. However, for too long minority and marginalised communities have been disproportionately impacted by cannabis prohibition. As the industry professionalizes globally, there’s a need to continue to champion representation, diversity and equality.
In this episode, we discuss:
#cannabis #cannabusiness #people #leadership
This episode, Jillian Reddish, co-founder, GCNC; and co-host, Stephanie Pow, CEO, Emerald Lane Recruitment speak to Juba Hadid, Allied Health’s Global VP of Sales and Partnerships.From Canada to France; London to Dubai – Juba’s international career has seen him work in B2B sales across numerous sectors: including beverages and data insights. Now, as Allied Health’s sales lead, he divides his time between the company’s operations in Colombia, its HQ in Canada, and newly opened European and Latin American markets.In this episode of People Powered, we investigate Juba’s thoughts on: - Operating internationally across several nations- Navigating long sales cycles - ’Social’ networking at conferences - Understanding the customer and earning their trust - Building lasting working relationships#cannabis #cannabusiness #people #leadership
Ready for another episode of People Powered?In this special GCNC podcast miniseries, Jillian Reddish, co-founder, GCNC; and co-host, Stephanie Pow, CEO, Emerald Lane Recruitment deep dive into how business leaders across the global cannabis industry maintain a people-centric approach to management, leadership, and entrepreneurship. For this episode, Jill and Stephanie sat down with Adam Coates, Chief Revenue Officer at Decibel Cannabis.Adam wears a variety of hats. Responsible for sales, business development, and marketing, he made the transition from beverages to cannabis just as 🇨🇦Canada’s adult use market came online in 2018.His entrepreneurial spirit suits this burgeoning industry, and despite the ups and downs he’s encountered, successfully bringing a challenger cannabis brand to market has been a complete immersion into customer experience and expectations.As Decibel continues to expand internationally, Adam deep dives into how, as a leader, he set about building a team of professionals in a new (legal) market. Key takeaways:- Bringing in sales professionals from other sectors - Building teams and retaining staff - Prioritizing a ‘human beings first’ policy- Effective onboarding and setting staff expectations - Investing in people the right way#cannabis #cannabusiness #people #leadership
Time for another episode of People Powered – the GCNC podcast miniseries that explores leadership, people management, and entrepreneurship at the cutting edge of the global cannabis industry!
This week, Jillian Reddish, co-founder, GCNC and co-host, Stephanie Pow, CEO, Emerald Lane Recruitment meet Trenton Birch, CEO & Co-Founder at Cheeba Africa.
Like many cannabis entrepreneurs, Trenton is a veritable Jack-of-all-trades. While his career began in music, TV production, and live events; his commitment and passion to driving the cannabis industry forward is equally as multifaceted – spanning education, marketing, logistics, and much more besides – right across his native South Africa and the wider continent.
Points discussed on this episode include:
Join Trenton Jill and Stephanie for a truly intercontinental conversation about leadership in the cannabis.
industry!#cannabis #cannabusiness #people #leadership
Jill Reddish and Stephanie Pow chat horticulture, innovation, and leadership across the European cannabis industry with Timo Bongartz from Cannavigia in this second episode of the People Powered podcast!
Jill and Stephanie kick off this superb new series of executive interviews with insight from consultant and coach, Mitchell Osak; who talks about his career in cannabis; which began in the early days of Canada's legal market.
Chris Day catches up with Jane Sandelman and Chris Mapson from Cannatrol; who talk drying, curing, and storing cannabis: via charcuterie and artisan cheese!
Chris talks cannabis and cold hard cash (and all that goes with it) with Rachel Wright and Stephanie Jeffries from Verdant Strategies.
Chris speaks to Erin Butler, CFO, Global Cannabis Exchange about the challenges and opportunities that come with establishing an international cannabis market.
Chris catches up with Emerald Lane Recruitment founder and CEO, Stephanie Pow about her multifaceted career path, her passion for the plant, and where the opportunities are for those looking to get ahead in the global cannabis sector.
Will Germany rollback its cannabis laws in the wake of a new government?
Cannabis Law Academy founder and German lawyer, Olivia Ewenike, gives Chris the lowdown on Germany's cannabis market over half a year after adult use legalization.
Chris chats with Eben Sumner, CEO, Casco Bay Hemp about compliance, commerce, and operating a cannabis company in these tricky times!
Chris catches up with Thomas Cutler from Gentlemen Smuggler, who gives us an insight into the brand's unique story, legacy, and how the team are navigating the legal cannabis landscape.
Chris catches up with Nancy Whiteman, former CEO at Wana Brands to find out what's next for her – and Wana – in the wake of the company's acquisition by Canopy USA.
