“People power is the difference between success and obsolescence!”

And we’re back with another episode of People Powered: a special GCNC podcast miniseries, produced in partnership with Emerald Lane Recruitment. The importance of leadership, people management, and entrepreneurship is often overlooked in the cannabis industry; but they’re critical to success in this sector.

This week, Jillian Reddish, co-founder, GCNC and co-host, Stephanie Pow, CEO, Emerald Lane Recruitment meet Frederika Easley – who has an impressive list of credentials, including president of the Minority Cannabis Business Association, executive director at the Cannabis Impact Fund, and host/producer of The People Are Blunt podcast.

For Frederika, equity = accessibility. However, for too long minority and marginalised communities have been disproportionately impacted by cannabis prohibition. As the industry professionalizes globally, there’s a need to continue to champion representation, diversity and equality.

In this episode, we discuss:

• Normalizing cannabis and overcoming demonization and prohibition
• Championing inclusivity and equity: from the boardroom down
• How diversity can positively impact profitability
• Ensuring the cannabis industry maintains focus on advocacy, awareness, and education
• Leadership and representation in changing, uncertain times
• The power of collaboration

#cannabis #cannabusiness #people #leadership