Ready for another episode of People Powered?In this special GCNC podcast miniseries, Jillian Reddish, co-founder, GCNC; and co-host, Stephanie Pow, CEO, Emerald Lane Recruitment deep dive into how business leaders across the global cannabis industry maintain a people-centric approach to management, leadership, and entrepreneurship. For this episode, Jill and Stephanie sat down with Adam Coates, Chief Revenue Officer at Decibel Cannabis.Adam wears a variety of hats. Responsible for sales, business development, and marketing, he made the transition from beverages to cannabis just as 🇨🇦Canada’s adult use market came online in 2018.His entrepreneurial spirit suits this burgeoning industry, and despite the ups and downs he’s encountered, successfully bringing a challenger cannabis brand to market has been a complete immersion into customer experience and expectations.As Decibel continues to expand internationally, Adam deep dives into how, as a leader, he set about building a team of professionals in a new (legal) market. Key takeaways:- Bringing in sales professionals from other sectors - Building teams and retaining staff - Prioritizing a ‘human beings first’ policy- Effective onboarding and setting staff expectations - Investing in people the right way#cannabis #cannabusiness #people #leadership