Unlock the secrets to successful hiring for non-technical founders in our latest episode featuring Greg Griesemer, Founder & CEO of 1130.Works. Join us as we dive into the essentials: defining your hiring goals and mastering the hiring process. Learn how to pinpoint key roles vital for early-stage startups, ensuring your team not only shares your vision but also possesses the expertise needed to drive your venture to new heights. Don't miss out on this invaluable advice! 🚀
To secure investor interest, you must demonstrate why you're the ideal non-technical founder to invest in and why your business idea hold promise. This involves identifying a solvable problem where you hold a competitive advantage, building a user base for feedback, and refining your business model for scalability. Join us in this eye-opening podcast with Robert Hudges III, Manager Director at Citizens Bank as he shares his key insights on capture investor interest and building a successful business.
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Hosted by Sepehr Shoarinejad
With a seasoned history of entrepreneurship in various industries, Sepehr brings a wealth of startup experience to help founders build and launch a SaaS business. Through his array of ventures, he has a balanced and realistic understanding of the skills and knowledge required to thrive as a non-technical founder in a technical world. His primary passion to help drive like-minded entrepreneurs to success is the reason behind his Founders Korner podcast, and the workshops he runs across Canada and the US. So whether you're just getting started or you're looking for ways to accelerate your growth, be sure to subscribe to the Founders Korner.
In a startup, the Product Manager plays a crucial role as the bridge between the company's vision and its customers' needs. They are responsible for defining and executing the product strategy, ensuring that the product meets market demands, and driving its development from conception to launch. This involves conducting market research, gathering user feedback, prioritizing features, and collaborating with cross-functional teams such as engineering, design, and marketing.
Join us on our newest podcast episode with Rafiat Babayode, CEO and Co-Founder of Moremee Inc. as we explore the indispensable role of Product Managers in driving innovation and success.
Join us on our newest podcast episode with Ray Blakney, CEO/Founder of Rayvensoft Ventures, LLC, as we chat about the journey of building successful startups from the ground up. Did you know, behind every 'overnight success' story lies years of hard work and dedication? We're part of a culture that craves instant results, captivated by tales of overnight success that dominate our generation's narrative. In this podcast, we're breaking down the myth of overnight startup success, how to future-proof your business idea with mentorship, and more. Check out: https://www.rayvensoft.com/ ---- 🔗 Links Our Agency - https://www.koridor.io/ Join Our Newsletter - https://www.koridor.io/founders-korner Free SaaS Product Playbook - https://www.koridor.io/saas-product-playbook 🗣 Follow Us Instagram - / https://www.instagram.com/founderskorner/ TikTok - / https://www.tiktok.com/@founderskorner LinkedIn - / https://www.linkedin.com/company/koridorapp 🎧 Podcast Audio Spotify - https://podcasters.spotify.com/pod/show/founders-korner ---- Hosted by Sepehr Shoarinejad With a seasoned history of entrepreneurship in various industries, Sepehr brings a wealth of startup experience to help founders build and launch a SaaS business. Through his array of ventures, he has a balanced and realistic understanding of the skills and knowledge required to thrive as a non-technical founder in a technical world. His primary passion to help drive like-minded entrepreneurs to success is the reason behind his Founders Korner podcast, and the workshops he runs across Canada and the US. So whether you're just getting started or you're looking for ways to accelerate your growth, be sure to subscribe to the Founders Korner.
Want to launch a startup or maybe you’re just starting that journey? But you don’t think you need AI in your product…. Think again. AI isn’t just for the big guys, so I encourage you not to be daunted. Join us for our latest episode with the one and only, Tyler Chisholm. Tyler is a serial entrepreneur, Co-Founder & CEO of Clearmotive Marketing, speaker, and host of the podcast YYC Collision. He brings a wealth of practical advice you can action on today and how to think about incorporating AI into your product. https://tylerchisholm.com/ https://www.collisionsyyc.com/ ---- 🔗 Links Our Agency - https://www.koridor.io/ Join Our Newsletter - https://www.koridor.io/founders-korner Free SaaS Product Playbook - https://www.koridor.io/saas-product-playbook 🗣 Follow Us Instagram - / https://www.instagram.com/founderskorner/ TikTok - / https://www.tiktok.com/@founderskorner LinkedIn - / https://www.linkedin.com/company/koridorapp 🎧 Podcast Audio Spotify - https://podcasters.spotify.com/pod/show/founders-korner ---- Hosted by Sepehr Shoarinejad With a seasoned history of entrepreneurship in various industries, Sepehr brings a wealth of startup experience to help founders build and launch a SaaS business. Through his array of ventures, he has a balanced and realistic understanding of the skills and knowledge required to thrive as a non-technical founder in a technical world. His primary passion to help drive like-minded entrepreneurs to success is the reason behind his Founders Korner podcast, and the workshops he runs across Canada and the US. So whether you're just getting started or you're looking for ways to accelerate your growth, be sure to subscribe to the Founders Korner.
You've just launched a GREAT product and you're ready to start selling. But you're met with .....crickets.....
You're not getting traction. And you don't have feedback to tell you where you're going wrong - is it the positioning? is it the marketing channel?Tip #1, become a sales-led founder.
In the beginning, you're not going to use strategies that scale. You need scrappy 1:1 tactics.
But what if you're not a skilled sales person? You're not alone, most founders don't start off being great sales people. But how do you start getting your first few sales?This is one the top reasons founders fail at this stage.
Join us for our latest episode of Founders Korner with Christian Joergensen, Founder, Digital Wasabi. We dive into how to bootstrap and sell your MVP. Most founders believe that if they build something great, they'll slowly but surely grow users. But here's the truth...if you build it, they WON'T come. At least not at first.
Watch this episode to understand how to start generating revenue even BEFORE you launch. Learn how to succeed where thousands of startups fail.
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🔗 Links Our
Agency - https://www.koridor.io/
Join Our Newsletter - https://www.koridor.io/founders-korner
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🗣 Follow Us
Instagram - / founderskor.
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LinkedIn - / koridor 🎧
Hosted by Sepehr Shoarinejad With a seasoned history of entrepreneurship in various industries, Sepehr brings a wealth of startup experience to help founders build and launch a SaaS business. Through his array of ventures, he has a balanced and realistic understanding of the skills and knowledge required to thrive as a non-technical founder in a technical world. His primary passion to help drive like-minded entrepreneurs to success is the reason behind his Founders Korner podcast, and the workshops he runs across Canada and the US. So whether you're just getting started or you're looking for ways to accelerate your growth, be sure to subscribe to the Founders Korner.
Being a founder is a lonely job. And founders struggle to find the right support - both personally and professionally - to thrive. Join us for our latest Founders Korner podcast episode with Jade Alberts, Founder of Pure Guidance. Jade is an angel investor, founder, podcast host and startup coach. He's made it a mission to help founders succeed without burning out. And that's exactly what today's episode is all about. We dive into mental health, unrealistic expectations, and then how to navigate strategy and growth.
The majority of startups fail before achieving Product Market Fit. First-time founders in particular struggle to make it to their seed or series A investment. So how do you set yourself up to be one of the very few who make it to this milestone? Join us for our latest episode of Founders Korner with Pablo Srugo, Founder at Mistral Seed VC. He's a founder turned investor and the host of the podcast @pmfshow. We dive into what investors are looking for when they make Seed and Series A investments, 4 frameworks to find a startup idea that will succeed, and host of tips and tricks for early stage founders to take their startup from idea to revenue. ---- 🔗 Links Our Agency - https://www.koridor.io/ Join Our Newsletter - https://www.koridor.io/founders-korner Free SaaS Product Playbook - https://www.koridor.io/saas-product-p... 🗣 Follow Us Instagram - https://www.instagram.com/founderskor... TikTok - https://www.tiktok.com/@founderskorner LinkedIn - https://www.linkedin.com/company/kori... Twitter - https://twitter.com/founderskorner 🎧 Podcast Audio Spotify - https://open.spotify.com/show/3lXJ8ir... Apple Podcasts - https://podcasts.apple.com/us/podcast... ---- Hosted by Sepehr Shoarinejad With a seasoned history of entrepreneurship in various industries, Sepehr brings a wealth of startup experience to help founders build and launch a SaaS business. Through his array of ventures, he has a balanced and realistic understanding of the skills and knowledge required to thrive as a non-technical founder in a technical world. His primary passion to help drive like-minded entrepreneurs to success is the reason behind his Founders Korner podcast, and the workshops he runs across Canada and the US. So whether you're just getting started or you're looking for ways to accelerate your growth, be sure to subscribe to the Founders Korner.
Join us for another episode of Founders Korner podcast. We're joined by Eva Dobrzanska, Investment & Dealflow Manager at Block Dojo, a UK-based incubator. We dig into how AI is almost always misunderstood in the startup world. And Eva shares what she considers 'red flags' for startup investments, and shares what to realistically expect as you start your raising journey. . Connect with Eva - https://www.linkedin.com/in/evadobrzanska ---- 🔗 Links Our Agency - https://www.koridor.io/ Join Our Newsletter - https://www.koridor.io/founders-korner Free SaaS Product Playbook - https://www.koridor.io/saas-product-playbook 🗣 Follow Us Instagram - https://www.instagram.com/founderskor... TikTok - https://www.tiktok.com/@founderskorner LinkedIn - https://www.linkedin.com/company/kori... Twitter - https://twitter.com/founderskorner 🎧 Podcast Audio Spotify - https://open.spotify.com/show/3lXJ8ir... Apple Podcasts - https://podcasts.apple.com/us/podcast/founders-korner-by-koridor/id1652102599 ---- Hosted by Sepehr Shoarinejad With a seasoned history of entrepreneurship in various industries, Sepehr brings a wealth of startup experience to help founders build and launch a SaaS business. Through his array of ventures, he has a balanced and realistic understanding of the skills and knowledge required to thrive as a non-technical founder in a technical world. His primary passion to help drive like-minded entrepreneurs to success is the reason behind his Founders Korner podcast, and the workshops he runs across Canada and the US. So whether you're just getting started or you're looking for ways to accelerate your growth, be sure to subscribe to the Founders Korner.
Welcome back to the Founders Korner! Today, we have a packed episode, gaining invaluable knowledge from Arden, an Investment Manager at Yaletown Partners that invests in pre-seed to series A companies. Arden and Sepehr discuss the blunt truth about what venture capital firms are looking for in startups including team composition, revenue and product-market fit. Arden paints the picture of the true perspective behind what a VC sees when they first take a look at your startups’ pitch deck. This podcast episode will leave you knowing the secrets that investors are looking for, what to say and ask when looking at VC money.
Connect with Arden here: https://www.linkedin.com/in/ardentse/
TIMESTAMPS
00:00 Introduction
04:30 Is investing a gamble?
05:00 Professional investors vs. just-for-fun investors
05:55 What is the VC’s perspective?
06:40 Angel vs. Venture Capital money
08:30 What is good governance for your startup?
13:00 What VC’s look for in pre-seed, series A companies?
21:25 How to find the best talent
27:50 VC’s need evidence to invest
29:00 What founders don’t understand about the VC world
32:11 What does a VC’s portfolio look like?
38:45 Ask a VC any questions!
40:30 Conclusion
Canadian startup world vs. American startup world? Which one is better? Welcome back to the Founders Korner Podcast, today we have a special guest from one of our workshops, Bob Seeman. Learn more about how Canadian government grants such as IRAP could be the downfall of your startup. As Bob is a tech startup mentor expert, he explains what he thinks are the keys to a successful tech company - things such as picking the right co-founder and being able to put yourself and company out there. Sepehr and Bob also discuss the importance of putting yourself in front of the right people - people who are going to be brutually honest with you. This episode gets into the truth about how to become a successful tech startup.
Connect with Bob here:
TIMESTAMPS
00:00 Introduction
2:00 From engineering to tech startups
3:00 The secret to a great startup from the beginning
4:01 How to choose a co-founder
8:50 You HAVE to find the right people that will listen to you
10:00 Canadian vs. American startup world
16:40 Angel vs. Government grants
21:20 The MOST important part of a tech startup
25:00 Timing in your startup is everything
27:40 You have to be a “YES Man”
30:10 Will Canada become a startup world?
34:55 Bob’s one piece of advice
36:00 Legal advice for startups from a lawyer
37:27 Conclusion
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🔗 Links
Our Agency - https://www.koridor.io/
Join Our Newsletter - https://www.koridor.io/founders-korner
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Hosted by Sepehr Shoarinejad
With a seasoned history of entrepreneurship in various industries, Sepehr brings a wealth of startup experience to help founders build and launch a SaaS business. Through his array of ventures, he has a balanced and realistic understanding of the skills and knowledge required to thrive as a non-technical founder in a technical world. His primary passion to help drive like-minded entrepreneurs to success is the reason behind his Founders Korner podcast, and the workshops he runs across Canada and the US. So whether you're just getting started or you're looking for ways to accelerate your growth, be sure to subscribe to the Founders Korner.
Welcome back to the Founders Korner podcast! Today, our guest is Ted Lau, CEO of Ballistic Arts who shares his startup experience, highlighting the number of pivots his company went through and how he survived. Ted touches on the tough decisions he had to make as a founder and even talks about how you should choose your business partner as someone who has gone through a breakup. Ted has now had his business for over 20 years and still growing and strong, who better to have advice from? Ted answers questions like "How do you know when it's time to pivot?" and, "How do I make a pivot?". Connect with Ted: https://www.linkedin.com/in/ballisticarts/ TIMESTAMPS 00:00 Introduction 01:54 How Ted’s company started 05:50 Find your startup’s niche 07:55 How Ted pivoted his business 11:10 Pivot or die 14:30 Founders have to be able to do this 20:20 Your website is more important than you think 24:20 Advice from Ted 27:50 Learn how to deal with highs and lows 31:20 How founders should deal with 38:30 Your employees are like your children 40:00 Be careful about who you partner up with 48:30 Conclusion ---- 🔗 Links Our Agency - https://www.koridor.io/ Join Our Newsletter - https://www.koridor.io/founders-korner Free SaaS Product Playbook - https://www.koridor.io/saas-product-playbook 🗣 Follow Us Instagram - https://www.instagram.com/founderskor... TikTok - https://www.tiktok.com/@founderskorner LinkedIn - https://www.linkedin.com/company/kori... Twitter - https://twitter.com/founderskorner ---- Hosted by Sepehr Shoarinejad With a seasoned history of entrepreneurship in various industries, Sepehr brings a wealth of startup experience to help founders build and launch a SaaS business. Through his array of ventures, he has a balanced and realistic understanding of the skills and knowledge required to thrive as a non-technical founder in a technical world. His primary passion to help drive like-minded entrepreneurs to success is the reason behind his Founders Korner podcast, and the workshops he runs across Canada and the US. So whether you're just getting started or you're looking for ways to accelerate your growth, be sure to subscribe to the Founders Korner.
Welcome back! In today's podcast we have Justyna McCaig, the founder of CultureLab Communications and tech marketing expert. After watching this episode, B2B founders will understand to fully connect and market to their customers. Justyna talks about different avenues for sales and marketing such as the product-led approach. Justyna emphasizes the importance of using your resources wisely as a startup and how to understand what specific product will sell. Sepehr and Justyna discuss how founders can use AI carefully to actually benefit your company. TIMESTAMPS 00:00 Introduction 02:00 2 misconceptions about B2B marketing 03:50 How to pick the right sales and marketing strategy 05:55 You NEED to talk to your customers 07:35 Idea vs. Execution 08:40 Who are you selling to? 10:50 How to use your marketing budget 12:45 Free tip for founders 15:30 Product advisory board 17:30 18:30 Airbnbs play 19:15 Don’t make this common founder mistake 23:00 RideCo’s story 26:30 Learn from Uber’s tactics 29:00 Justyna’s startup 33:00 Does AI help marketing? 40:30 Buyer vs. user 41:40 Don’t do this your startup 43:00 Conclusion ---- 🔗 Links Our Agency - https://www.koridor.io/ Join Our Newsletter - https://www.koridor.io/founders-korner Free SaaS Product Playbook - https://www.koridor.io/saas-product-playbook 🗣 Follow Us Instagram - https://www.instagram.com/founderskor... TikTok - https://www.tiktok.com/@founderskorner LinkedIn - https://www.linkedin.com/company/kori... Twitter - https://twitter.com/founderskorner ---- Hosted by Sepehr Shoarinejad With a seasoned history of entrepreneurship in various industries, Sepehr brings a wealth of startup experience to help founders build and launch a SaaS business. Through his array of ventures, he has a balanced and realistic understanding of the skills and knowledge required to thrive as a non-technical founder in a technical world. His primary passion to help drive like-minded entrepreneurs to success is the reason behind his Founders Korner podcast, and the workshops he runs across Canada and the US. So whether you're just getting started or you're looking for ways to accelerate your growth, be sure to subscribe to the Founders Korner.
Welcome to the Founders Korner Podcast. In this episode, Cindy Sim gives us the run down of her journey as a female Canadian software entrepreneur. Cindy is the founder of Team CarePal, an application to support caregivers. She discusses everything from finding funding as a Canadian and the struggles to find capital as a woman in the startup space. Cindy shares how she overcame other barriers when it came to building her minimum viable product and not having that technical expertise herself. Nonetheless, Cindy stands here today with here with all her knowledge about the journey she took - from idea, funding, and go-to-market strategy, Cindy shares it all. Connect with Cindy here: https://www.linkedin.com/in/teamcarepal-cindy-sim/ TIMESTAMPS 00:00 Introduction 01:19 Team CarePal introduction 03:18 Misconceptions about software startups 04:45 Resources for software startups? 06:06 How Cindy built her product 07:30 The importance of your product manager 08:50 How much money it took to build an MVP 10:00 Vision vs. Money 11:50 The #1 challenge of being a founder 13:07 Internal team vs. Agency 13:55 Pros and cons of a bank loan 18:55 Government resources for startups 24:25 What it's like to be a female founder 28:30 You need a rock when you're a founder 30:30 Her advice to founders 38:00 Conclusion ---- 🔗 Links Our Agency - https://www.koridor.io/ Join Our Newsletter - https://www.koridor.io/founders-korner Free SaaS Product Playbook - https://www.koridor.io/saas-product-playbook 🗣 Follow Us Instagram - https://www.instagram.com/founderskor... TikTok - https://www.tiktok.com/@founderskorner LinkedIn - https://www.linkedin.com/company/kori... Twitter - https://twitter.com/founderskorner ---- Hosted by Sepehr Shoarinejad With a seasoned history of entrepreneurship in various industries, Sepehr brings a wealth of startup experience to help founders build and launch a SaaS business. Through his array of ventures, he has a balanced and realistic understanding of the skills and knowledge required to thrive as a non-technical founder in a technical world. His primary passion to help drive like-minded entrepreneurs to success is the reason behind his Founders Korner podcast, and the workshops he runs across Canada and the US. So whether you're just getting started or you're looking for ways to accelerate your growth, be sure to subscribe to the Founders Korner.
Welcome back to the Founders Korner Podcast. Today, we bring you an episode featuring Sangeeta Mulchandani, the renowned author of "Start Right: Bringing Your Ideas to Life." Sangeeta shares her expert insights on the elements that can be the making or breaking of a startup, and how to understand your customers' problems to be a success. Sangeeta touches on how to ensure success even before you start building your product which includes grit - commonly overlooked. Sangeeta and Sepehr discuss how you can plan in all ways to ensure your idea turns into a success, including how to build a product roadmap. Watch the full episode to gain insights from experts when it comes to dealing with entrepreneurs, it might transform your journey.
Connect with Sangeeta: https://www.linkedin.com/in/sangeetamulchandani/?originalSubdomain=au
Check out Sangeeta’s book here: https://www.amazon.com/Start-Right-winning-business-successful/dp/B09YYZFW4T
TIMESTAMPS
00:00 Introduction
01:00 Sangeeta’s story
02:24 Corporate was not for her
02:40 Starting her first business
03:40 Fuck up nights
04:25 What does success mean to you?
05:00 What determines something as a failure?
05:26 Learn how to fail
06:40 Don’t be scared to start a startup
07:00 Top 2 reasons why startups fail
08:50 How much money do you put in your startup?
09:25 Start Right
10:08 Three pillars of success
10:20 Mindset
11:40 Grit
11:54 Clear objectives
13:15 You NEED a product advisory board
14:10 The fear of rejection
15:10 How to truly understand your customers’ problems
16:59 The easiest way to build a roadmap
19:58 Entrepreneurs sell themselves
21:30 How to tell if your startup will be a success
24:50 Passion is the biggest driver
25:41 4 keys to startup success
28:45 Don’t overspend on scaling
31:18 When should you be profitable?
32:50 Types of money for startups
36:14 You don’t need to be #1 in the market
38:30 Sangeeta’s main advice for founders
41:10 Ensure you’re a healthy founder
42:00 Conclusion
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🔗 Links
Our Agency - https://www.koridor.io/
Join Our Newsletter - https://www.koridor.io/founders-korner
Free SaaS Product Playbook - https://www.koridor.io/saas-product-playbook
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Instagram - https://www.instagram.com/founderskor...
TikTok - https://www.tiktok.com/@founderskorner
LinkedIn - https://www.linkedin.com/company/kori...
Twitter - https://twitter.com/founderskorner
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Hosted by Sepehr Shoarinejad
With a seasoned history of entrepreneurship in various industries, Sepehr brings a wealth of startup experience to help founders build and launch a SaaS business. Through his array of ventures, he has a balanced and realistic understanding of the skills and knowledge required to thrive as a non-technical founder in a technical world. His primary passion to help drive like-minded entrepreneurs to success is the reason behind his Founders Korner podcast, and the workshops he runs across Canada and the US. So whether you're just getting started or you're looking for ways to accelerate your growth, be sure to subscribe to the Founders Korner.
A successful startup always starts with the early stage team. Welcome to back to the Founders Korner, the podcast where we dive into the world of entrepreneurship. In this episode, we are thrilled to have Karl Swanepoel, a seasoned, serial entrepreneur as our guest. Listen in us as we explore the mindset it takes to be a successful entrepreneur and learn valuable insights on how to build an effective early stage startup team. Karl shares his wealth of experience and knowledge, delving into topics such as hiring the right people specifically for startups, the pros and cons of working with freelancers, and what investors are truly seeking in startup companies. Connect with Karl here: https://www.linkedin.com/in/karlswa/ TIMESTAMPS 00:00 Introduction 00:23 Karl’s intro 03:00 Starting a business at a young age 04:42 What not to be driven by 05:06 Find out if you should be a founder 06:38 How to build a versatile startup team 07:15 What to do before you start hiring 08:05 Hire people who think differently 09:59 Hiring strategically as a startup 13:32 Mistrust in freelancers 15:25 Features of a good freelancer 18:22 Hire slow, fire fast 20:30 Software startup world advice 23:50 What investors really want 28:16 Defining a problem 30:11 Hustle to get luck 32:00 Karl’s book recommendation for startups 33:00 Learn from others’ mistakes 35:00 Conclusion ---- 🔗 Links Our Agency - https://www.koridor.io/ Join Our Newsletter - https://www.koridor.io/founders-korner Free SaaS Product Playbook - https://www.koridor.io/saas-product-playbook 🗣 Follow Us Instagram - https://www.instagram.com/founderskorner TikTok - https://www.tiktok.com/@founderskorner LinkedIn - https://www.linkedin.com/company/koridorapp Twitter - https://twitter.com/founderskorner Facebook - https://www.facebook.com/koridorapp/ 🎧 Podcast Audio Spotify - https://open.spotify.com/show/3lXJ8irLnSra7TYEpjfOiz?si=bacb0ca7f55741c5 Apple Podcasts - https://podcasts.apple.com/us/podcast/founders-korner-by-koridor/id1652102599 ---- Hosted by Sepehr Shoarinejad With a seasoned history of entrepreneurship in various industries, Sepehr brings a wealth of startup experience to help founders build and launch a SaaS business. Through his array of ventures, he has a balanced and realistic understanding of the skills and knowledge required to thrive as a non-technical founder in a technical world. His primary passion to help drive like-minded entrepreneurs to success is the reason behind his Founders Korner podcast and the workshops he runs across Canada and the US. So whether you're just getting started or you're looking for ways to accelerate your growth, be sure to subscribe to the Founders Korner.
Dejan Gajsek shares the keys to creating an effective dynamic between sales and marketing to ultimately close more deals. Through his experience co-founding Grow + Scale, offering Tailored Competitive Enablement programs for B2B Tech and SaaS companies, Dejan knows the in's, out's and common pitfalls that startups will face. In this episode, we discuss the secret to better leads and how to avoid amateur sales tactics that just don't work. He easily breaks down inbound sales and marketing step by step to ensure your startup's success to effectively garner better leads. Dejan goes on to tell us the best content marketing strategies in this day and age.
We're so lucky that Dejan also shares his knowledge about battle cards for sales to have in their back pocket, and even shares with us a free battle card template
Connect with Dejan
TIMESTAMPS
(00:00) Introduction
(01:25) Dejan’s intro
(02:55) Marketing and sales should work together
(04:20) Sales are not closing leads
(04:47) The secret to better leads
(06:24) Communication to close more deals
(07:34) Go to market strategy
(08:14) Battle card approach09:55 What not to do in sales
(10:24) Good sales tactic
(11:41) How to add long-term value
(13:59) How to pre-sell your product
(15:53) Maintain sales relationships
(16:19 Dejan’s approach to content marketing
(18:00) Should your startup use an agency?
(19:39) How to create effective marketing content
(21:53) Find out your brand’s story
(23:02) Marketing with new social platforms
(25:55) Basic content produces conversions
(27:47) Importance of customer success
(29:45) Atomic Habits and Grit
(30:54) Free battle card template from Dejan
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🔗Links
🗣 Follow Koridor
📖 Resources
SaaS Product Playbook
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Hosted by Sepehr Shoarinejad
Sepehr is the Founder of Koridor and has a colourful and seasoned history of entrepreneurship in various industries. Through his array of ventures, he has a balanced and realistic understanding of the skills and knowledge required to thrive as a non-technical founder in a technical world. Fortunately for us, his primary passion has always been to help drive like-minded entrepreneurs to success. So whether you're just getting started or you're looking for ways to accelerate your growth, be sure to subscribe to the Founders Korner.
As a startup, how do you hire the right people? In this episode, we have a conversation with Nikki Adamson, CEO of Hustle Hunters, to uncover the ways to attract, support, and retain talent for your startup. Nikki draws upon her extensive experience in the Silicon Valley startup world, the birthplace of many of today's most successful startups, to highlight the importance of assembling the right team for your venture. She emphasizes that the people who make up your team is crucial to the success or failure of your startup, and explains how to avoid the mistakes of traditional recruitment strategies that could lead to downfalls for your team. Instead, we discuss the power and innovation that a team with shared values can bring to your startup. Whether you're an early-stage startup or established business looking to scale, learn more about what to look for when seeking out new talent to drive your success.
Connect with Nikki: https://www.linkedin.com/in/nikki-adamson/
TIMESTAMPS
(00:00) Introduction
(1:36) Nikki's intro
(5:50) How to start looking for talent
(7:40) Defining your startup's needs and values
(9:32) Your startup team is a sports team
(10:09) Defining and targeting qualities
(10:30) Unconscious bias
(11:58) How to find a high quality candidate
(15:52) How to attract talent
(17:45) What NOT to do when recruiting talent
(22:36) How to sell your startup and build trust with candidates
(25:57) Questions to ask to determine if a candidate is able to take ownership
(28:48) Hiring for the long-term
(30:10) Role titles and their unimportance
(31:37) The next best hire(33:50) Qualities that make someone successful
(38:53) When to slow down and speed up
(40:45) Conclusion
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Hosted by Sepehr Shoarinejad
Sepehr is the Founder of Koridor and has a colourful and seasoned history of entrepreneurship in various industries. Through his array of ventures, he has a balanced and realistic understanding of the skills and knowledge required to thrive as a non-technical founder in a technical world. Fortunately for us, his primary passion has always been to help drive like-minded entrepreneurs to success. So whether you're just getting started or you're looking for ways to accelerate your growth, be sure to subscribe to the Founders Korner.
Welcome to the latest episode of our podcast, where we discuss all things startups.
In this episode, we feature Marco, an Associate at McCarthy Tetrault and a startup expert lawyer, who shares his insights and experiences about the legal aspects of starting a business. In this conversation, Sep and Marco highlight the importance of having your legal documents in order when seeking funding. They emphasize the #1 pitfall of operating with ignorance, why you NEED to keep your companies minute book, and why doing it right the first time can lead to raising seed money quicker + avoid potential legal pitfalls down the line. Moreover, Marco shares his #1 advice for startups: knowing when to incorporate and when to enter into a shareholder agreement with co-founders.
He offers valuable advice for non-technical vs. technical founders and how to avoid problematic moments in the team when money gets involved. For early-stage employees, Marco explains the difference between stock options and shares and how they can attract employees to join the startup. He also shares how to protect yourself as an employee in a startup and the difference between preferred and common shares.
If you're a startup founder or entrepreneur and have legal questions, this episode is a must-listen. Marco can be reached at mwai@ccarthy.ca for any startup-related legal inquiries.
Don't miss out on this valuable conversation!
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Contents of this video:
02:30 - #1 pitfall for new founders
06:00 - What startups need to watch out for and when is a good time to incorporate or enter into a shareholder agreement with co founders
10:30 - non technical vs technical founders
13:20 - How do you avoid problematic moments in the team when money gets involved 18:00 How to attract early stage employees and what are stock options vs shares
23:10 - How can you protect yourself as an employee in a startup
29:10 - Difference between preferred and common shares
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Welcome to our latest episode, where we dive into the exciting world of AI and startups. We feature Manuj, the founder of Tetranoodle Tech, a speaker, board advisor, startup mentor, and a lover of travel. He is also a 4x patent holder in AI/ML and a 2x author, with his expertise in AI and machine learning being recognized by him speaking at the UN for AI ethics.
In this conversation, Manuj discusses the impact and importance of AI in startups and how they can integrate it for their benefit. He explains AI in a nutshell and compares algorithms to AI, highlighting the key differences between the two. He also talks about AI and human bias, providing insights into how companies like Amazon use AI and the potential dangers of this technology.Moreover, Manuj shares his prediction for the future of AI and large language models. He breaks down ChatGPT, and how it is revolutionizing the way we interact with technology.
For startups, Manuj explains how they can use AI to benefit them, offering valuable advice and insights for entrepreneurs looking to incorporate AI into their business strategies.If you're interested in AI and want to learn more about how it can be leveraged for startup success, this episode is a must-listen.
Join us as we explore the limitless possibilities of AI and its potential to shape the future of business.
Connect with him through the link below;
https://www.linkedin.com/in/manujaggarwal/
==================== Contents of this video:
05:20 - Explain AI in a nutshell
09:25 - Compair Algorithm to AI
12:00 - AI and the human bias
13:32 - Amazon and AI
18:30 - Prediction for the future of AI and large language models
23:45 - Break down chatGPT
26:20 - How can startups use AI to benefit them ====================
Our Host Sep is the Founder of Koridor and has a colourful and seasoned history of entrepreneurship in various industries. Through his array of ventures, he has a balanced and realistic understanding of the skills and knowledge required to thrive as a non-technical founder in a technical world. Fortunately for us, his primary passion has always been to help drive like-minded entrepreneurs to success.
So whether you're just getting started or you're looking for ways to accelerate your growth, be sure to subscribe to the Founders Korner.
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