B2B Marketing Strategies for Startups

https://is1-ssl.mzstatic.com/image/thumb/Podcasts122/v4/cb/21/b5/cb21b5d4-00dd-b1d5-5391-dc16782bc19d/mza_14370060360354628062.jpg/600x600bb.jpg

Founders Korner by Koridor

Founders Korner

38 episodes

1 day ago

Welcome to the Founders Korner! If you're interested in startups, then you'll want to tune in. Our host, Sepehr Shoarinejad, Founder of Koridor covers all aspects of what it takes to get a startup off the ground, from generating and developing an idea to pitching to investors and all of the nitty gritty details, fails, and successes in between. You'll hear (and hopefully learn) about common mistakes that startups make and how to avoid them. And if you're already running a startup, we'll provide useful tips and advice on how to take it to the next level.

Entrepreneurship

Business

RSS

All content for Founders Korner by Koridor is the property of Founders Korner and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/32992528/32992528-1666650556704-194900bfd212b.jpg

B2B Marketing Strategies for Startups

Founders Korner by Koridor

44 minutes 53 seconds

2 years ago

B2B Marketing Strategies for Startups

Welcome back! In today's podcast we have Justyna McCaig, the founder of CultureLab Communications and tech marketing expert. After watching this episode, B2B founders will understand to fully connect and market to their customers. Justyna talks about different avenues for sales and marketing such as the product-led approach. Justyna emphasizes the importance of using your resources wisely as a startup and how to understand what specific product will sell. Sepehr and Justyna discuss how founders can use AI carefully to actually benefit your company. TIMESTAMPS 00:00 Introduction 02:00 2 misconceptions about B2B marketing 03:50 How to pick the right sales and marketing strategy 05:55 You NEED to talk to your customers 07:35 Idea vs. Execution 08:40 Who are you selling to? 10:50 How to use your marketing budget 12:45 Free tip for founders 15:30 Product advisory board 17:30 18:30 Airbnbs play 19:15 Don’t make this common founder mistake 23:00 RideCo’s story 26:30 Learn from Uber’s tactics 29:00 Justyna’s startup 33:00 Does AI help marketing? 40:30 Buyer vs. user 41:40 Don’t do this your startup 43:00 Conclusion ---- 🔗 Links Our Agency - https://www.koridor.io/ Join Our Newsletter - https://www.koridor.io/founders-korner Free SaaS Product Playbook - https://www.koridor.io/saas-product-playbook 🗣 Follow Us Instagram - https://www.instagram.com/founderskor... TikTok - https://www.tiktok.com/@founderskorner LinkedIn - https://www.linkedin.com/company/kori... Twitter - https://twitter.com/founderskorner ---- Hosted by Sepehr Shoarinejad With a seasoned history of entrepreneurship in various industries, Sepehr brings a wealth of startup experience to help founders build and launch a SaaS business. Through his array of ventures, he has a balanced and realistic understanding of the skills and knowledge required to thrive as a non-technical founder in a technical world. His primary passion to help drive like-minded entrepreneurs to success is the reason behind his Founders Korner podcast, and the workshops he runs across Canada and the US. So whether you're just getting started or you're looking for ways to accelerate your growth, be sure to subscribe to the Founders Korner.