Dejan Gajsek shares the keys to creating an effective dynamic between sales and marketing to ultimately close more deals. Through his experience co-founding Grow + Scale, offering Tailored Competitive Enablement programs for B2B Tech and SaaS companies, Dejan knows the in's, out's and common pitfalls that startups will face. In this episode, we discuss the secret to better leads and how to avoid amateur sales tactics that just don't work. He easily breaks down inbound sales and marketing step by step to ensure your startup's success to effectively garner better leads. Dejan goes on to tell us the best content marketing strategies in this day and age.
We're so lucky that Dejan also shares his knowledge about battle cards for sales to have in their back pocket, and even shares with us a free battle card template
Connect with Dejan
TIMESTAMPS
(00:00) Introduction
(01:25) Dejan’s intro
(02:55) Marketing and sales should work together
(04:20) Sales are not closing leads
(04:47) The secret to better leads
(06:24) Communication to close more deals
(07:34) Go to market strategy
(08:14) Battle card approach09:55 What not to do in sales
(10:24) Good sales tactic
(11:41) How to add long-term value
(13:59) How to pre-sell your product
(15:53) Maintain sales relationships
(16:19 Dejan’s approach to content marketing
(18:00) Should your startup use an agency?
(19:39) How to create effective marketing content
(21:53) Find out your brand’s story
(23:02) Marketing with new social platforms
(25:55) Basic content produces conversions
(27:47) Importance of customer success
(29:45) Atomic Habits and Grit
(30:54) Free battle card template from Dejan
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🔗Links
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📖 Resources
SaaS Product Playbook
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Hosted by Sepehr Shoarinejad
Sepehr is the Founder of Koridor and has a colourful and seasoned history of entrepreneurship in various industries. Through his array of ventures, he has a balanced and realistic understanding of the skills and knowledge required to thrive as a non-technical founder in a technical world. Fortunately for us, his primary passion has always been to help drive like-minded entrepreneurs to success. So whether you're just getting started or you're looking for ways to accelerate your growth, be sure to subscribe to the Founders Korner.
